I studied more than 100 fission activity cases and summarized 6 experiences!

Since 2015, the traffic dividend of China's mobile Internet has gradually disappeared, and traffic has begun to be highly concentrated in Alibaba, Baidu, Tencent, and Toutiao. Traffic costs have gradually increased, and increasing fans has become the biggest headache for all operators.

At this time, there is a method that becomes the only choice for increasing fans at a low cost - fission!

Many marketing accounts use some low-cost or even no-margin-cost "rewards" and fission tools to easily increase their followers by 40,000 to 50,000 or even hundreds of thousands. The number of followers gained by a fission may be the number of followers that many public accounts gain in several years.

In order to understand the fission routine, I studied more than one hundred fission cases and drew the following conclusions.

1. Public account task fission

Fission process:

User A receives the poster, learns about the event and becomes interested → generates an exclusive task poster → shares it on Moments/WeChat group → User B receives the poster, learns about the event and becomes interested → follows the official account/User A completes the task → User B receives the task poster/enters the loop.

Fission tools:

1. Qianliao (Task service account can be bound to Qianliao live broadcast room to use task invitation card for free, but it can only be applied in Qianliao scenario).

2. Mission Bao (paid service, different quotes vary, about three thousand per year).

2. Public accounts are accumulating and splitting

Fission process:

User A receives the poster and learns about the event and becomes interested → generates an exclusive task poster → shares it in Moments/WeChat group → User B receives the poster and learns about the event and becomes interested → follows the official account to gain attention points/User A gains promotion points/Points can be exchanged for prizes → enters the cycle.

Fission tools:

1. Sohu Quick Station Micro-Powder (certified subscription account, service account bound to Quick Station for free use)

2. Points Bao (paid service, different quotes, about 2,000 per year)

3. Public account voting fission

Fission process:

User A receives the poster and learns about the event → Signs up to participate → Shares the link to WeChat Moments to solicit votes → Users receive the link, follow it and vote/sign up to participate → Enters the cycle

Fission tools:

1. Scan the QR code to vote at Sohu Quick Station (free for certified subscription accounts and service accounts bound to Quick Station)

2. Vote (paid service, different quotes vary, a few hundred yuan a year)

4. WeChat Group Fission

Fission process:

User A receives the poster and becomes interested in the event → scans the QR code to add the group assistant → forwards the poster + recommendation/screenshot to the group assistant → enters the WeChat group → enters the loop

Fission tools:

1. Yi Qi Xue Tang: (Both subscription accounts and service accounts can be used for a fee, about 10 yuan per group)

2. Jianqunbao: (paid application, the price varies from company to company, and each group costs a few yuan)

3. XiaoU Butler: (paid application, dozens of dollars per year)

4. Weiyou Assistant: (paid application, about tens of dollars)

5. Group buying fission

Fission process:

User A sees the product he likes → gets the group purchase poster → shares it in Moments/WeChat group → User B joins the group purchase/is recommended more high-quality products → enters the cycle

Fission Platform:

1. Knowledge payment platforms such as Qianliao/Lizhi Micro Class

2. Pindaddy, which is used by 300 million people

6. Distribution fission

1. Fission process:

User A pays for the course → gets a distribution poster → shares it in Moments/WeChat group → User B becomes interested and pays for it / User A gets a certain percentage of commission → enters the cycle

2. Fission platform:

Qianliao/Lizhi Micro Class and other knowledge payment platforms

The above are several common fission routines. It can be found that except for the different reward mechanisms, other links are basically the same. In the logic of fission, there are three starting factors: seed users, fission bait and channel smoothness. Only by mastering these three factors can the fission effect be maximized.

3. To be suitable for fission, seed users must have the following three characteristics:

First, users with high activity and influence

Second, the quality of seed users is more important than the quantity

Third, seed users need to provide feedback on fission model suggestions

4. Three major elements of fission bait:

First, vanity (high-quality social currency, sharing can enhance personal image)

Second, greed (sharing the benefits)

Third, obsession (able to quickly learn the skills you want to learn)

5. Three major points to note for smooth fission process:

First, no less than 6 versions of posters and designs

Second, no less than 4 H5 domain names/alternative public accounts

Third, have at least 10 WeChat accounts

6. Five tips for fission activities :

First, what you think user needs are not necessarily the right needs. The best way to explore user needs is through questionnaires and competitive product analysis.

Second, many courses are priced at 99 yuan, because 99 yuan is just the balance point between users’ emotional ordering and high distribution revenue.

Third, Tuesday and Thursday are the times of the week when users are more willing to pay.

Fourth, the qualified line of distribution fission rate is 1:1.5, which means that on average one person should bring in 1.5 new people.

Fifth, follow Zhao Zichen Vic to learn more operational knowledge

In the fission activity, there is only one desired result - lowest cost and maximum user growth.

Author: Zhao Zichen Vic

Source: Zhao Zichen Vic