Almost all traditional enterprises have deeply felt the threat of the Internet and have invested money to go online. I have encountered many such enterprises.

"Li Jiaoshou, I'm in the catering business, and now I'm planning to enter the Internet and create an APP. Can you tell me how to do it?

In fact, you can also go internet-based without an APP. The method is very simple - just like designing an APP, think of your store as a "scene" and use the ideas of designing an APP to design your store.

When you design an APP, what you are actually designing is not the code and UI, but a "scene", which includes content, social networking , games , user sharing and other behaviors.

Similarly, when you are designing a store, you are not designing the decoration and tables, but a "scene", which should also include content, social interaction, games, sharing and other behaviors.

“It’s not about following the trend to make apps, but about redesigning your scenarios with an app mindset.”

A few days ago, I went to a new Cantonese restaurant with some friends for dinner. While waiting for the food, I suddenly realized a problem: this restaurant is simply wasting its flow of people. The restaurant has worked so hard to attract customers like us, but in the end we just eat a quick meal and leave. Isn't that a waste of traffic? Wasting customers?

What would happen if we redesigned this restaurant using Internet thinking, just like designing an APP, and added content, games, social networking, cross-border cooperation, etc.?

First of all, meals should not just be meals, they should also include content. For example, what is the story behind this Typhoon Shelter Fried Crab and what ingredients are used? Why not scan the QR code to take a look?

If you are worried that customers will get bored while waiting, you can place a few smart cameras in the kitchen and set them to live broadcast mode, so that customers can open their phones and see what the chef is cooking.

A restaurant is no longer a restaurant, but an interaction. There is a QR code on the plate where the dish is served. By scanning the QR code, you will know which chef made it. When you see his/her story and photos at a glance, you can add him/her on WeChat. Maybe you can hook up with him/her and invite him/her to your home for a private meal on the weekend. This way, the chef will probably be more motivated to make good food. After all, he can't be criticized by others by name, right?

Eating alone? It doesn't matter.

This restaurant provides a "date" service, where single customers can ask the beautiful and handsome waiters present to have lunch together. Then just wait for customers to post on their Moments: "Today was the first time I had lunch with my waiter!" Even everything in the restaurant can be iterated according to user needs, just like MIUI.

Users can log in to the restaurant's WeChat page and vote on the waiters' clothes. The waiter with the highest vote will wear that outfit the next day. (This can be done in collaboration with Uniqlo , they really like to organize this kind of activities)

Then, the restaurant is no longer a restaurant, but a social place.

By scanning the QR code on the table with WeChat, you can see people who have eaten at this table before, as well as the photos they have proactively posted, and you can also leave them a message. Of course, if you have anything to say, you can also scan this QR code and leave a message in the virtual space on the table, which will be seen by the next person who comes to eat at this table like a message in a drifting bottle.

Dishes are no longer dishes, but games.

By serving a "courtship dessert" or "crowd-funded fried chicken legs", users can scan the QR code to invite WeChat friends to help pay and treat their friends to chicken legs remotely.

At that time, you will see someone sharing in your circle of friends: "Click in and treat me to a chicken leg!" Of course, the person who treats you to a chicken leg remotely can ask you to post a "selfie of eating a chicken leg"...

Also, eating is no longer just eating, but a show.

A "live broadcast table" is set up in an independent area against the wall of the restaurant. A smart camera for public live broadcast is placed on the table. Everyone eating at this table can be seen by thousands of netizens through real-time live broadcast.

In return, you can get the bill free by live streaming your meal at this table and exercising your foodie instinct to finish the huge portion of dry fried beef noodles in one go.

In the future, if the number of viewers of this live broadcast increases, there is a possibility that some third-tier celebrities will come to broadcast their meals live just to become famous.

Well, that’s it (there are actually more ways to play)…

Therefore, your restaurant is not just a restaurant, but a "scene" in which people can socialize, play games, show themselves, share opinions... However, most offline stores and traditional companies still do not understand this. Their thinking is still stuck in the era of "traffic economy", and they think that as long as they find a way to attract a large number of customers through marketing promotion , that will be enough.

To them, a restaurant is just a restaurant and a bottle of soda is just a bottle of soda. Their marketing mission is just to let more people know that there is such a restaurant or such a bottle of soda in the world.

In my opinion, this behavior is undoubtedly a waste of traffic - you have worked hard to attract people, but they just eat a meal and leave, don’t you think it’s a pity?

Summarize

Beginners design products, while masters design scenes. And the scene must include the following points:

1. Have content

2. There are games

3. There is cross-border cooperation

4. Be social

5. Share

6. Right to user feedback

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