How to increase website traffic? How to increase website traffic?

Increasing website traffic is the dream of every webmaster or SEO. How many people have racked their brains to increase traffic? Some say drainage, some say ranking, some say promotion, some say operation, and some say back-selling. There are countless ways to increase traffic, but after trying, can you really get stable traffic? More than 80% of sites rarely have second or third visits. Increasing traffic does not mean an increase in a certain stage, but a long-term and stable increase.

Increasing website traffic is not about others summarizing experience for you, but it is something you can only do if you have a deep understanding of the industry. No matter how famous an SEO expert you know is, if he has never worked in your industry, he will not know the source of traffic in your industry and where the focus of user needs is. The engine of a Boeing 747 cannot be put into a tractor, not because the tractor is useless, but because everyone’s starting point is different. If the tractor runs at the speed of light, it loses its original purpose and meaning.

At this point, I hope you understand that increasing website traffic is not just about increasing the number of clicks on search engines, nor is it about increasing the traffic to a certain page in a specific period of time. In fact, if you observe carefully, you will find out what types of websites control the bulk of the world's traffic: "news portals, search engines, social platforms, instant messaging." Among the top ten websites in the world, search engines, news portals and instant messaging (MSN, QQ) account for the majority. Therefore, if your website is not this type of site, it will be difficult to achieve a qualitative breakthrough in traffic. Many people think that Taobao, JD.com, and Tmall have a large amount of traffic, but in fact, e-commerce websites often have a lot of traffic during promotional festivals such as Double 11, Double 12, and 6.18. Not everyone is rich enough to go shopping on Taobao every day, so they do not occupy the majority of traffic. So let's see what these sites with huge traffic have in common? Simple, lightweight, timely, and authoritative. The search engine only has one search box, which is a simple type of website for most netizens. Even communication is light and instant. You can download it on any smartphone and chat with your friends and family via video in real time. News portals provide authoritative content and help users understand national or regional developments. In addition to these, you will find that most of the products from these websites or platforms will appear on your PC desktop or mobile phone desktop. Therefore, whether it is an APP or a computer client, it is very important to appear in front of the user anytime and anywhere.

So, what you should do is to appear in the products that your users commonly use, such as mobile phones, computers, tablets, or email, text messages, and WeChat. If you want your users to remember you, you should not think about improving the ranking of a certain word, but how to appear in your users' sight at all times. Although this operation may be difficult, you need to try your best. If you really can't do it,
You can refer to the traffic entrances introduced in Chapter 31. Some common promotion methods will be mentioned later.

Tips: Create a shortcut on the computer desktop, enter your website domain name, invite your users to download, and easily occupy the user's desktop. (Other methods are free to use)

In addition to the above, let’s go back to the things that SEO can do easily. I used to be like most SEOs and thought that website optimization was just about finding a word and starting to rank. Gradually, I found out that I was wrong. Every time I choose a word, I will face hundreds of thousands or even millions of competitors. They may have been in this industry for many years, and their websites will have higher scores than mine in various aspects. How can I surpass them? I have pondered this question for countless nights, until one day, I went to work for a company abroad and found that my direction was wrong.

When I went to work, my supervisor asked me about my understanding of SEO. I patiently explained my work experience and website building experience, and received affirmation from my supervisor. But my supervisor told me that as a new company, even if we are ranked, users don’t understand the company and its business, the click-through rate will be low, and what we do will ultimately be useless. So, I entered an internship period, and I saw that what my supervisor was doing was to sort out the brand names of all competing companies and expand a massive long tail. After fifteen days of optimization, more than 900 long-tail words and more than 500 brand words were ranked among the 2,000 sites. These brand words all came from competitors. When the competitors were promoting, they had already guided the users to search, so there was no need to worry about the traffic size of the keywords. It is because of these keywords that seem insignificant to others that we can get more than 4,000 traffic every day. I can’t believe it.

Even after returning to China, I was still reflecting on myself and wondering why I didn’t think of it at the beginning. Many corporate websites do not do a lot of optimization for their brand words. At least in the projects I have participated in, no boss paid attention to the brand ranking. In addition, many SEOs rarely change brand words when changing friendly links. The uniqueness of brand words results in few competitors, and most of them only have one website. So it will be easier to get his traffic. When you want to use an industry word, the challenges you face are enormous, while brand words can often be ranked with a second level, a single page, or a directory page. If this brand word is indexed, it will also gain the weight of the webmaster tools by taking advantage of the index. In the end, the higher the accumulated weight, the easier it is to exchange for high-quality links. In addition, the keywords you rank for are basically words that are highly relevant to your industry, and users may accidentally click on you after searching, so the traffic bounce rate will not be very high. After all, you are selling air conditioners, and your competitors must also be selling air conditioners. Since everyone is doing the same thing, users will not care about so many details, but how to buy the product quickly is the key.

Nevertheless, if your opponent is a national second-level site group like Ganji, Meituan, and Nuomi, it will be difficult for you to do business with their brand words, because when you search for their brands, the second-level pages of these sites are often ranked, and it is difficult for you to optimize to the homepage. When you encounter such an opponent, what you need to do is the long tail of his brand. Don't think that there is no traffic, it is just very small, but successful sites all come from such tiny accumulations. When the water droplets gather together, they will also become a vast ocean.

To sum it up in the simplest sentence: "Find the smallest traffic in the industry, multiply it infinitely, and when your quantity is enough to affect the quality, that's when your traffic explodes."

Maybe you will find what I said before ridiculous, so let’s talk about some methods that are more in line with SEO’s inner expectations, such as improving the quality of titles. If you want to optimize your website well, start with title optimization. Previously, I came into contact with a 3D printing model site and found that the competitor had a forum with a very stable ranking. I checked all the optimization methods of this website and did not get any good feedback. When I was at a loss. I found that the title of this website is very well written. Since users need to download 30 printing models, everyone's title is centered around this. Only this website's is quite unique. Let me share its title, "3D Printing Model Library (10221 models in total) Easy 3D Network The World's Largest Chinese 3D Printing Model Download Library-Y13D.com" First of all, under this keyword, it uses a column ranking. Most DZ column pages are difficult to rank. I have also done a lot of forums. The rankings of the home page and articles are normal, while the ranking of the column page is negligible. Especially under this keyword, most websites are ranked by their homepage, so why is this website's reputation so good? A simple analysis can reveal the reason. After searching for keywords, users have a simple purpose, which is to download models. However, among all the ranking sites, only this site states "a total of 10,221 models" in the title, so users will think that this website has many models. No need to search each website one by one. Therefore, in order to save time, users will give priority to this website. This ultimately led to an excellent ranking for this website. Even if it has not been updated for a long time, the ranking is still stable on the homepage. From the user's perspective, this is a suitable site to enter. From the perspective of website optimization, its features include 3D, printing, model library, and download. Quantity, this title is very consistent with the needs of this keyword, so it will have additional advantages in ranking.

So, you want to increase the traffic of your website. You can also guide a large number of users to click by optimizing the title, and guide users to visit deeper pages by making a good layout of the page. If you really don’t know how to write a title, read UC Headlines, Toutiao, Baidu Baike and other self-media for a few days, and you will naturally be able to do it.

Website traffic has dropped, how to find out the reason?

The decline in website traffic is a heavy blow to many SEOs. Whenever I see forums and BBSs filled with SEOs or webmasters complaining about dropped indexes, rankings, and traffic, and they don’t know what to do, I feel sorry for them. In fact, SEOs work hard to build websites and update them day and night. In order to comply with the search engine's rules, they have to be cautious at every step and be afraid of making the search engine unhappy. It is really painful, but the tragedy never stops. Every SEO and every webmaster will experience this.

In fact, it is very simple to find the reason for the decline in website traffic.

First, you need to rule out some specific factors, including festivals that will definitely occur during the Spring Festival, seasonal factors, and event factors. For example, in the recruitment industry, there will definitely be fewer people during the Spring Festival, but it will gradually increase after the first month of the year. Due to seasonal factors, there are far fewer people traveling to Harbin in summer than in winter. Only in winter do people in Harbin prefer to spend the winter in places like Hainan. Due to activity factors, Tmall's traffic is often higher during Double 11, and after the week after Double 11, the traffic will gradually decline.

Secondly, you need to troubleshoot server failures, website failures, and CDN failures. Common server failures such as 500 errors, 502 errors, etc. Website failures include database errors, web page titles being tampered with, websites being attacked by DDOS or CC, etc. CDN failure will generally cause slow loading speeds in some areas, with only a few areas responding normally. This problem can be detected using the website speed test tool in the webmaster tools.

Third, if you have checked all the above factors and none of them exist, you can download the keyword traffic of the day when your traffic dropped and the day before the drop for comparison. First, check which keywords have a significant decrease in traffic, and then use tools to query (preferably multiple regions, such as Baidu search for "aizhanyidi") to see the ranking results in different regions. The traffic of that keyword has decreased significantly, which means that the ranking of that keyword has dropped. If the ranking drops, you now need to check which page ranked first for this word? Has this page been updated? Why is this page ranked this way? For example, are there any factors that caused a big drop? Whether or not the website can no longer be opened are factors that may cause the ranking to drop.

Finally, check all traffic entrance types of your website, including direct access, external links, friendly links, search engines, advertising displays, etc. Check them one by one according to different types of traffic to see where the problems occur and then solve them.

Summary: Whether it is an increase in traffic or a decrease in traffic, it is a test for SEO. When it is rising, you know how to do better. The better the website is, the more you know how to use the traffic in your hands to cooperate with the traffic of other sites in the industry. You will see reports every day that giants are merging because they know that they do not have enough traffic and cooperation is the best way. Know how to recover losses when they fall. Take a look at Toutiao. When its WWW page index was 1, Toutiao expanded rapidly by adopting the form of diversion, sending traffic to Wuguoqia and Sunshine Broadband Network respectively, and guiding users to transfer to mobile APP in the comments of the article content. This efficiency and ability in handling problems is what all SEOs and webmasters need to learn. The entrance to traffic is not just the search engine, but improvements in multiple aspects can ensure foolproof!