Advanced Operations: 13 Core Thinking Points for Product Operations

Product operation is basically a general term for various operations , such as the well-known user operation , content operation , event operation, channel operation, data operation, etc. Product operations is basically an overall overview of these operations. Operations are often just a miscellaneous job, and many people may work for a long time without having any core thinking. So this article mainly summarizes 13 core thinking principles.

1. Pyramid Thinking

The introduction of the pyramid theory can be a great help in guiding logical thinking in product or operation. It is a good process for sorting out and solving problems at work. First of all, when faced with a problem, we must have the ability to grasp the key points and find the problem. Next we need to use the pyramid principle to split the solution to the problem. As for operation, pyramid principle thinking is a good guide.

2. 28 Principle Thinking

The 28 principles are actually the ability to grasp the key points. For most of the money and users, they are all under this social system and have a system of 28 distribution principles. Therefore, when dealing with problems and facing users, we need to stratify users. As for users of the e-commerce system, we also need to find the core paying user groups and stratify them.

3. Divergent Thinking

The biggest difference between operational thinking and product thinking lies in their diffusibility. Product thinking emphasizes logical integrity and logical advancement. Operational thinking emphasizes the divergence and expansiveness of thinking. Especially during the promotion stage, our operations staff need to try different operations methods to expand the market. And there is no single standard to tell you which is correct, so you need to try them all.

4. KOL User Thinking

Under the user stratification system, we need to manage core seed users and build and communicate with user ladders. Especially when the product is in the MVP stage, it is more important to find KOL users. As core users, they are not only loyal but also have strong self-propagation capabilities. This is exactly the embodiment of the self-operation capability that the product needs.

5. Distributed portfolio thinking

When faced with a problem that needs to be solved, we need to sort it out. When combing, the key is to disperse it. Logically analyzing the points that may be involved in this problem is a basic divergent ability in operations. After that, the problem needs to be combined. The combination process is the process of classifying and organizing the new customer acquisition, retention , activation and conversion at the abstract level.

6. Estimation, cost, and risk control thinking

For an operational activity, in addition to the most basic core issues. It is also necessary to make an estimate for this activity, and the ability to estimate is to have a prediction about this matter. This is a process that requires long-term accumulation. When making an estimate, costs must be taken into account. Cost will determine the maximum estimate of this operation. Next is risk control, which is also something you need to master when estimating your capabilities.

7. Focus on hot spots

For content operations, the ability to capture hot spots will depend on a product's ability to attract traffic in a short period of time. Hot spots cover many aspects. First of all, we need to predict a hot spot to see whether it is worth pursuing. Next, we need to consider the ability of an operation to respond quickly. When capturing hot spots, you need to find the core points of users’ sharing psychology, and you also need to find the sharing points of your product itself.

8. Clickbait Thinking

For content operation, clickbait is a very important step. If there is no title that catches the user's attention, there will be no subsequent users. This is extremely critical to operations. When using titles, one must capture the psychology that resonates with users and the psychology of sharing among users.

9. Positioning Thinking

Operations sometimes also have certain marketing responsibilities, and market positioning is very important for operations. Before finding KOL users, we may need to first have a preliminary understanding of the market where the product is located. During the understanding process, we can have a preliminary positioning direction for the core user group and then try it out. During the trial process, constantly adjust the positioning ideas until the core user group is found.

10. Data Analytical Thinking

Almost everyone knows how to record and present data, but not every operator can master data analysis well. Especially when analyzing data, we need to grasp the key points of the data and then analyze and dissect it.

11. User empathy

When operating users, one should not be too far away from the users, nor too close to them. At this time, the greatest value of user operation lies in mastering user empathy. If you have a certain understanding of user psychology, it will be helpful in finding user empathy. When looking for empathy, we need to understand what the user’s core demands are, what their core emotions are, and what will become the key influencing factors.

12. Learning Thinking

Whether you are an operations or product staff, you must maintain a constantly positive attitude towards learning. Never give up the ability to learn quickly at any time. For example, to learn new knowledge, you can read new books. For example, to learn from experience, we can review the projects we have done. Learn from the experience.

13. Human nature and emotional thinking

The highest and most difficult operation is the human operation. The more feelings you have for your users, the more they will give back to you. Many times, when our operations are doing something, we focus too much on KPIs and lose sight of the user's feelings. Sometimes, we need emotions to operate users, so that we can gain valuable users in an honest way.

Regarding operations, I have recently spent a lot of time learning and communicating. If you are also an operator or product manager and have certain insights into operations, I hope you can communicate with me and make progress.

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @晓翼 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!