What are the methods for app promotion? Share 5 tips!

As the most important distribution channel for App promotion, the App Store is naturally the first focus of most promoters’ expansion and optimization. This is of course correct, but the competition in the App Store is fierce and it is difficult to see quick results. In addition to ASO, we should also find more channels to bring in volume. What are the specific methods?

1. New media channel diversion

1. Soft article promotion

Through content creation, plan articles with brand keywords or related to apps, and publish them to self-media such as WeChat official accounts, Baijiahao, Penguin, Sohu, Dafenghao, Dayuhao, Toutiao, etc. Those with relatively high quality can be delivered to platforms or columns related to vertical industries, such as: 36Kr, Huxiu.com, Lamamabang, Mafengwo, Autohome, etc. Valuable articles are easy to spread, easier to pass review, and more easily accepted by the audience. First of all, this method is free and low-cost. Secondly, the in-depth content can allow users to understand the App more intuitively.

2. Off-site promotion

It mainly uses search engines such as Baidu, Sogou, and 360 to build a basic brand image, by creating relevant brand entries such as Baidu Encyclopedia, 360 Encyclopedia, Sogou Encyclopedia, and Interactive Encyclopedia; doing relevant questions and answers on platforms such as Baidu Knows, Sina iAsk, Sogou Q&A, and Zhihu; through SEO, SEM, optimizing Baidu bidding and keyword rankings, etc. These are basic methods to increase brand exposure and are also necessary promotion links.

3. WeChat, Weibo, and TikTok

That is to operate "two Weibo and one Douyin" and use the huge traffic dividend to carry out marketing promotion.

You can apply for an official Weibo account, official WeChat subscription account or service account, and official TikTok account. Weibo and Tik Tok can be used for content construction and event marketing, public accounts can push App-related content messages and publish events, and official WeChat groups can be established on WeChat to circle in some loyal users who meet the rules (registered users, paying users or event participants) to facilitate long-term management and promotion. For example, when regularly issuing coupons or holding invitation-based prize events, they can all serve as the first batch of disseminators.

4. PR communication

It is to formulate, plan and execute brand public relations manuscripts or soft articles around all angles and dimensions of your product. These articles include but are not limited to: official press releases from the company, media interview articles, soft articles on product promotion or launch, promotion of brand values, soft articles about company leaders’ stories, and crisis public relations response articles.

Unlike self-media articles, PR articles are generally paid for and are published on more authoritative and credible platforms. They can be published on comprehensive portals (such as Sina, NetEase, Sohu, Tencent, Baidu, Xinhuanet, People's Daily Online, Phoenix Online, etc.), Weibo/WeChat KOL placement, and traditional media (newspapers, television, radio, magazines, etc.).

5. Community drainage

Post activity posts and experience posts in major communities, such as Zhihu, Douban, Baidu Tieba, industry vertical forums, and popular forums. The quality of the audiences in these communities varies. Try to post as many experience posts and interactive discussion posts as possible, appropriately reveal the product image, and mainly optimize the title to be more attractive. Maintain good relations with internal staff on a daily basis. Of course, it is also essential to keep small accounts, and flexibly use the rules of top posts, popularity, and pinning. If necessary, you can work with the forum owner, administrator, etc. to pin App-related activities.

2. Advertising and promotion

The most direct and most effective way to promote an app is, of course, paid advertising. If your company has sufficient budget and deep pockets, you can choose to place advertisements. Currently, major online advertising channels include Guangdiantong, Fanstong, Baidu Advertising, Toutiao and other information flow advertisements. You can place advertisements based on tags, and the targets are relatively precise.

In addition, you can also try affiliate marketing, but there are too many fake traffic, so you need to do a good job of channel statistics and data analysis, especially the input-output ratio.

3. Offline Promotion

Conventional ground promotion, event promotion, etc. can all be carried out. As the cost of online promotion continues to rise, it is also a good choice to divert traffic from offline according to actual conditions. In addition to expanding various sales channels and personnel ground promotion, you can also start from the product itself to plan some creative activities to attract new users to participate and form multiple dissemination. Of course, the first thing to consider is the attributes and interests of the user group.

4. User fission promotion

The lowest-cost way of self-growth is to spread through fission among users. You can use the free invitation code function of the channel statistics basic tool openinstall to design invitation and gift activities among users, which can lower the user operation threshold and realize relationship binding without feeling. You can even customize channel parameters to achieve non-packaging statistics for massive promotion channels, and flexibly apply them to ground promotions, invitation-gift marketing activities, advertising data monitoring, etc., greatly improving user experience and promotion efficiency.

5. Cooperation and Promotion

The main method is to exchange traffic with apps that have complementary product attributes or similar user quality, mainly through: in-app activity cooperation or recommendation positions, exchange of friendly links, mutual promotion of official accounts, exchange of offline resources, etc. If the App tends to be an O2O product, you can consider cross-industry cooperation and strengthen cooperation with offline stores and channel dealers.

Summarize:

There are many new ways to promote apps through channels. The most important thing is to find the most suitable promotion method based on product positioning and user attributes.