Which industries are Xiaohongshu’s information flow ads suitable for?

In my country, there are more than 400 million female consumers between the ages of 20 and 60, with an annual consumption potential of up to 10 trillion yuan. A unique economic phenomenon and economic market has been formed around women's consumption and women's financial management, which is called " her economy ".

"She Economy" is an indispensable link in the future industrial chain and a new interpretation of the future industrial landscape. Whoever attracts women's attention will gain the initiative in the market.

In the hot market environment, Xiaohongshu App stands out. Young women are rushing to share their life experiences of traveling abroad and shopping in the Xiaohongshu community, and it has become the largest lifestyle sharing community in the country .

The largest lifestyle sharing community in China

Since the establishment of Xiaohongshu App in June 2013, it has rapidly gathered 200 million high-quality users from the initial several million users to join the Xiaohongshu community, and has long dominated the top of the iOS App Store social rankings.

As of January 2019, Xiaohongshu App has more than 200 million registered users, making it the largest lifestyle sharing community in China. Among them, female users account for more than 80%, and users in first- and second-tier cities account for more than 60% .

According to statistics, Xiaohongshu App generates more than 180,000 new notes every day to share life inspiration and consumption information. At the same time, more than 90% of users learn about brands and product information in the Xiaohongshu community.

In addition to individual users favoring the Xiaohongshu App, Xiaohongshu is also a community platform that major fashion brands are vying to join. Currently, there are more than 5,000 brand accounts on the Xiaohongshu App, and more than 26,000 brand public page. Brands can convey brand stories and establish connections with users through content and interaction on the Xiaohongshu App.

One-stop commercial ecological layout

In the past few years, the content + social platform of Xiaohongshu App has well demonstrated its user value. Users' real brand experience has a long-tail impact on consumer decisions, and Xiaohongshu App has become a "think tank" valued by brands.

In the future, Xiaohongshu App will be committed to creating a one-stop commercial ecosystem that combines content, advertising, and transactions. Enrich community content through interactive topics with brand accounts and brand partners, promote commercial monetization based on content marketing, introduce new models of information flow advertising and search advertising, and achieve high conversion without affecting user experience.

Xiaohongshu App has opened up a new business ecosystem for information flow advertising, amplifying brand communication content through the release of native notes by brand accounts , the release of native notes by brand partners , and the placement of in-site promotion pages .

Placing information flow ads on the discovery page can achieve in-site promotion and retain customer information by filling out forms. It is more suitable for advertising in industries such as wedding photography, home furnishing, and education .

Q&A

Q1: What industries are restricted by Xiaohongshu App? Which industries is it suitable for?

A: It limits products such as community, social networking, finance, and platform e-commerce. At this stage, it is more suitable for industries such as wedding photography, home furnishing, and education .

Q2: What are the advertising spaces on the Xiaohongshu App?

A: Discover the 6th/16th/26th/36th/46th position in the information flow of the page.

Q3: What is the bidding method of Xiaohongshu App?

A: CPC bidding model is adopted, and charges are made by click.

Q4: Which page jumps does Xiaohongshu App support?

A: Currently, it supports jumps to note pages and on-site promotion pages.

Q5: What targeting does Xiaohongshu App support?

A: Currently, we support targeting based on gender, age, region, and mobile device.

Q6: When will advertising be available?

A: Expected to be March 25th.

Q7: What is the difference between brand authentication and account authentication?

A: If you have completed the advertising certification, you can place the notes of brand partners. If you have completed brand certification + advertising certification, you can place the notes of brand partners/notes published by brand accounts.

Q8: What is the process and cost of brand certification?

A: Brand certification will be completed within 3 working days, and there is no charge for the current certification.

When traffic capacity, customer acquisition capacity and subsequent monetization capacity become the three major challenges for corporate marketing and promotion, the commercialized Xiaohongshu App is a powerful marketing tool that solves all problems.

What do you think about the commercialization layout of Xiaohongshu App?

Source: Weishidun Mobile Marketing