How to increase the effectiveness of new media marketing promotion by 3 times?

Recently, I have received a lot of feedback from new media marketing partners. Some friends said that they attracted 10,000 customers through new media, but the conversion rate was zero. Many potential customers were lost in the final transaction stage, or many customers did not have further purchasing urge after learning about the product.

Why is it that after attracting customers through so many new media methods and tools, we ultimately fail in the transaction process? One of the reasons is probably that the analysis of customers is neglected during the communication process.

So how should we deal with these types of customers when they are learning about the product and asking for prices? Let's analyze it below:

Animal-type customer analysis model

▎Tiger Customer

Characteristics: Decisive decision-making, strong, opinionated, emphasis on efficiency, likes to get straight to the point, likes to dominate people, likes flattery and praise, and cannot stand provocation from others.

Response: When dealing with this type of customer, marketers need to behave very professionally and use words and phrases that can stimulate their needs as much as possible. When they ask about the price, he will not listen to your patient explanation, but only want to achieve his goal in one step. Then you just need to give him appropriate stimulation, lift him up high and put yourself in the position of resistance, flatter and praise him to deal with him.

▎Peacock Customer

Characteristics: strong communication skills, approachable, easy to get along with, but often people-centered rather than task-centered.

Response: For this type of customers who like to show off and talk about everything, as a marketer you must be a listener, don't interrupt them, find the right time to interrupt the topic about the product the customer needs and bring them back.

▎Koala Customer

Characteristics: They are patient and friendly, calm, and supportive. They need to build trust first, do not like to take risks, and prefer to follow procedures and personal relationships. Trust is the basis for building cooperation, and they prioritize safety when doing things.

Response: When it comes to new media traffic for this type of customers, marketers should appear calm, not rush, slow down their speech, control their volume, be friendly and approachable, and be polite. For customers who are indecisive, always say "goodbye", and need to discuss important decisions with others, marketers should help them make decisions, repeat their needs more often, and help them make up their minds.

▎Owl Customer

Characteristics: This type of customer generally speaks less, is very introverted, and not proactive enough. They like to make judgments based on a lot of facts and data to ensure that their decisions are correct.

Response: You need to be careful and attentive to this type of client, pay attention to details during communication, and impress them with professional data and case studies.

Summarize:

1. Any marketing activity must be based on understanding customer needs

2. New media can only solve the problems of traffic flow and customer acquisition, but conversion also requires communication strategies

3. Through the analysis of customer types, the transaction probability of customers converted from new media can be increased by at least 3 times

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Author: Marketing Planning Officer

Source: Marketing Planning Officer