5 key points and 15 operation steps for live broadcast operation!

When operating Douyin live broadcast , we need to master many skills, including live broadcast traffic, live broadcast room construction, anchor training, live broadcast script planning, live broadcast selection, live broadcast sales skills, live broadcast interaction, live broadcast realization, etc.

Today, we will share with friends the important operational links that need to be mastered in Douyin live streaming!

Tik Tok live streaming

1. Release a short warm-up video to attract users through featured products or preferential benefits.

2. Predict the live broadcast time and theme and make announcements on WeChat, Weibo and other channels 1-3 days in advance.

3. Play a warm-up video 5 days before the live broadcast is scheduled to start, budget 1 hour before the live broadcast is scheduled to start, and plan a cold start.

Live broadcast equipment tools

Before the broadcast, check the live broadcast environment and equipment: mobile phone, iPad, wifi, panoramic lighting, charger, set blocked words and mirror, mobile phone holder, ensure the live broadcast time, in addition, trial broadcast is very important!

1. No matter which scene you choose, the background environment must be clean and bright, avoid overexposure and backlight, and add a ring fill light according to the scene;

2. Ensure stable signal and smooth live broadcast speed without lag;

3. High-definition video without frame drops;

4. Optional headset if necessary;

5. Prepare scripts, scenes, and marketing activities before broadcasting;

Tik Tok live product selection

1. Products can only be sold if they meet market demand, and they have a chance to be sold only if they meet market demand. Such as daily necessities, beauty and skin care products, etc.

2. Choose products that have been used, understand the real effects, find out whether fans need them, and recommend products based on pain points.

3. The fan base of products that users will purchase repeatedly is relatively fixed, and the growth of new fans is slow. Therefore, choosing products with a high repurchase rate is more conducive to increasing live broadcast income.

Tik Tok live broadcast script planning

Live broadcast script planning is live broadcast process planning, arranging every process of the live broadcast in advance. Including: time, location, quantity of goods, live broadcast theme, anchor, preview copy, field control, live broadcast process (time period), etc.

Find out these contents, and then fill them in according to the requirements of each link based on our plan, and then we can complete the planning of the live broadcast script.

Reference planning ideas:

How to start a show and warm up the audience: say hello and introduce yourself. Welcome fans, today we will introduce the theme of the live broadcast.

How to introduce the topic: Introduce the topic and introduce the product based on hot topics, live broadcast topics, daily product needs or pain points.

How to introduce a product without making users feel disgusted: focus on sharing the product’s efficacy, price, and discounts so that users can quickly obtain information.

How to interact with fans: retain users through games, chats, etc., interact with the audience, and answer various questions from users. If you don’t plan the live broadcast script in the early stage, the quick way is to imitate other people’s live broadcast script plans.

Tips for selling goods through live streaming on Douyin

1. Actively interact, improve the atmosphere of the live broadcast, and actively answer user questions instead of being perfunctory. Actively ask users questions, understand the preferences of the fan user group in advance, interact with users effectively, and encourage users to send barrage messages.

2. Product introduction highlights product advantages through comparison, including quality, price, etc.

3. The lottery plan can be held every half hour or hour, or every few products explained, to make users feel anticipating.

4. When selling products in the live broadcast room, you should share valuable live broadcast products instead of just selling products.

You can allow users to gain value while sharing your product, enhancing their sense of benefit. For example, in a beauty live broadcast room, when users buy products, they also hope to gain the experience of making themselves beautiful.

5. Practice more, accumulate some jokes every day, and update the Internet hot spots in time to allow the materials to actively interact with the audience and increase the popularity of the live broadcast room.

Author: Tang Xiaohan

Source: Tang Xiaohan