Wan Zi Analysis of Brand Global Growth Model

Global growth is the only way for a brand. This article will analyze the brand's global growth model through 4 stages and 16 modules. The entire growth process is also accompanied by a test of the company's different capabilities, which I summarize as 4-In-Power.

Let me try to explain it in detail.

Phase 1 - Brand Strategic Positioning - Insightful

It is mainly a test of insight and decision-making ability. If you choose the right path, you don’t have to worry about the distance.

Summary: After selecting the track, conduct user insights and demand analysis to carry out brand strategy planning.

Track selection

This is a matter of choice over effort.

First of all, we need to observe the macro market, and we must combine static and dynamic aspects: observe the gap between the domestic market and mature markets from a dynamic perspective, observe the growth rate of the domestic market in recent years, and observe the key driving factors for the development of the track. Observe the market size from a static perspective, and predict the future market size of the track by combining the current market size and growth rate with key driving factors. Because market size is equivalent to the track ceiling, a higher ceiling will bring higher valuations.

Why should we look at both movement and stillness? Because you must not be dazzled by short-term high growth rates and ignore the market size. You must choose a macro market with great development opportunities.

Secondly, to gain insight into market segments, three conditions must be considered: the size, potential, attractiveness and structure of the market segments, as well as one's own goals and resources. You should choose a market segment that is "suitable for your size and growth rate". For example, small businesses may find it difficult to directly provide services to larger markets due to limited personnel and technology, or they may ultimately choose a smaller market segment due to excessive competition.

But these markets may not seem very attractive to large companies, but they have profit potential for small companies. In addition, it is necessary to consider structural factors that affect the long-term attractiveness of market segments, such as whether competition is healthy and whether products are substitutable. Even if a segment meets the first two conditions, it must still consider its own goals and resources. Choose a market segment where you can create significant user value and where you have an advantage.

Finally, you need to look around at your competitors. The first step is to identify your competitors. In a narrow sense, competitors can be defined as other companies that provide similar products and services to the same users at similar prices. However, in a broad sense, competitors may include all companies that can provide the same services. The second step is to evaluate competitors and clarify what goals each competitor is pursuing in the market. What is strategy? What are the advantages and disadvantages?

Learn as much as you can about your competitors, such as their relative emphasis on current market share, technology leadership, service leadership, profitability, cash flow, and other goals. Even the reactions of competitors need to be evaluated, as each competitor has its own unique business philosophy, internal culture and development direction. The final step is to develop an overall competitive strategy based on the analysis results. The competitive strategies of market leaders, challengers, followers and niche players will vary greatly.

User Insights

Users in any market differ greatly in purchasing desire, purchasing attitude, purchasing behavior, and own resources, and the factors that influence user behavior are very complex, including cultural factors, social factors, personal factors, psychological factors, etc. Therefore, it is necessary to accurately locate the target users. There are two major ways to target users. Users can be segmented into groups at different life stages based on demographic factors such as geographic location, age, gender, education level, income, occupation, family structure, housing, etc. Users can be divided into different groups based on their lifestyle, i.e. behavioral activities (work, sports, socializing, etc.), interests and hobbies (food, clothing, entertainment, etc.) and opinions (about self, society, products, etc.). In short, only by accurately positioning the target users can we better find, understand and attract them.

Demand Analysis

First, let’s talk about the process of users going from “needs” to “desires” to “demands”.

"Needs" are a state of lack that a person feels, including the basic physiological needs for food, clothing and security, the social needs for belonging, and the personal needs for knowledge and self-expression. These needs are not created by anyone; they exist naturally. "Desire" is a manifestation of "need", but it is influenced by culture and personality. Desire is determined by a person's social background. When it is supported by purchasing power and resources, "desire" is transformed into "need".

Therefore, demand is the foundation of consumption, and the most important thing is to emphasize two words - real. Demand analysis must also start from the most fundamental needs and trace back to the source. Find out the target users’ current pain points or unmet needs as the primary breakthrough for future development. Never fantasize that you can create demand. The demand that can be created is all fake demand and it is all bubble.

Next, we need to predict future market trends based on the target user positioning and demand analysis results.

For example, users in China's first- and second-tier cities have basically completed the transition from consumption of "durable goods and essential goods" to "optional goods and branded goods." Consumption will continue to upgrade in the future, with four major trends:

Healthier (fresh, raw materials, health, etc.), better (appearance, function, fashion, etc.), more convenient (simple, portable, time-saving and labor-saving, etc.), and higher spiritual added value (personality, environmental protection, social, etc.)

Only by making good trend predictions can we become friends with time, achieve breakthrough growth, and bring about sustainable development. Otherwise, you can only be an imitator and follower, and will eventually be abandoned by the market and users.

Strategic Planning

First of all, the brand must be clearly positioned in the minds of target users. The brand mission and vision of what the brand must become and do should be established. Because a brand is a company's promise to deliver specific features, benefits, services and experiences to its target users, and the brand promise must be concise and sincere.

Brand positioning can be summarized by four key questions: Who does this brand serve? Why trust this brand? What benefits does this brand offer? Who is this brand up against?

The next step is to determine the brand value proposition. A brand's value proposition is the collection of all the benefits or values ​​it promises to provide to users to meet their needs. The value proposition clearly differentiates the brand and clearly answers the question of why customers should buy your brand instead of your competitors.

Finally, you need to name the brand. A good brand name can greatly promote the success of the product, so you must think carefully. A good brand name should have the following attributes: 1. It can indicate the quality of the product and its benefits. 2. Easy to pronounce, recognize and remember. 3. Have characteristics 4. Convenient for brand extension 5. Can be registered and needs to be strictly protected.

Phase 2 - Brand Infrastructure Building - Inplantable

It is mainly a test of the implantability of products and content, which is the stepping stone to brand success.

Summary: After identifying user demand scenarios, product development is carried out and then the brand is launched through content seeding and traffic acquisition.

Scene Recognition

The user purchasing decision-making process can be roughly divided into cognitive decision-making, habitual decision-making and collective decision-making, among which the first two types are mainly for individual users. The cognitive decision-making process is divided into five stages: identifying a need, searching for information, evaluating alternatives, making a purchase decision, and post-purchase behavior. The buying process begins when the user identifies a problem or a need. Needs may be caused by internal stimuli. When a person's basic needs, such as hunger, become strong to a certain extent, they become a driving force. Needs may also be caused by external stimuli, which is exactly what brands should focus on researching. They need to find out user problems, needs and the reasons for their occurrence, as well as how to guide users to pay attention to their own brand products. The key point is that external stimuli need to be introduced from appropriate scenarios to better stimulate demand, and the scenarios will make users feel more involved.

In addition, many decisions people make are collaborative. Collective decision-making usually involves two or more people who contribute to the results to varying degrees. Collective decision-making includes the following identities: the initiator is the person who proposes the purchase demand, the influencer is the person who can influence the final purchase, the decision maker is the person who can control the decision outcome, the buyer is the person who actually purchases, and the user is the person who actually consumes the product or service. Starting from the scenario is also the easiest way to involve all decision-makers.

Therefore, it is very important to identify users’ real product usage scenarios, because scenarios are both the premise of product development and the core of product marketing. It can be said that products without scenarios are soulless. So what exactly is the scene? In fact, to put it simply, it is a narrative that describes the cause and effect of an event. The focus should be on typical events and typical people, and on showing the environment and inner activities of the participants. A good scene can make people feel vivid and immersive.

Product Development

In the process of developing products, brands cannot rely on luck, but must formulate a strong product development plan and establish a systematic, user-oriented product development process. It can be divided into 8 stages:

The first stage is idea generation - systematic search for design ideas for new products. The main sources include internal resources (everyone from senior executives to sales), external resources (distributors, suppliers and even competitors, etc.) and open crowdsourcing resources (users, independent researchers and even the general public). If the brand really focuses on product innovation, it cannot rely solely on a single source for creative ideas. It will establish a broad innovation network consisting of employees, users, and various external innovators to brainstorm from all possible sources.

The second stage is idea screening, keeping as many good ideas as possible. It can basically be verified from three aspects: Is it a real demand? Will there be an advantage? Is it worth doing?

In the third phase, concept development and testing, attractive product ideas must be developed into effective product concepts, and then these new product concepts must be tested.

Next are formulating marketing strategies, analyzing business logic, developing products, testing marketing and commercialization.

New product development is not just about completing this series of steps. Brands must adhere to a user-centric product development philosophy from beginning to end, emphasizing finding new ways to solve user problems while creating a better user experience.

At the same time, the characteristics of the new product itself will affect its acceptance. 1. Relative advantage: The degree to which a new product is superior to existing products on the market. 2. Degree of fit: The degree to which the new product matches the values ​​and experiences of potential users. 3. Complexity: How easy it is for users to understand and use the new product. 4. Trialability: The degree to which a new product can be tried at a low cost. 5. Communicability: The degree to which the advantages of a new product can be observed or described to others after the user uses it.

If effective product development is the seed of success, effective pricing is an important tool for harvesting. The two are interdependent and inseparable. Price has long been an important factor influencing purchasing decisions. And price plays a key role in creating user value and building user relationships.

There are upper and lower limits to product prices. Users' perception of the product's value determines the upper limit, while product costs determine the lower limit. Brands need to set prices between these two extreme price levels, and must also consider a number of other internal and external factors, including competitors’ strategies and prices, the brand’s own marketing strategy and mix, and the characteristics of the market and demand.

The best pricing approach is to price based on user value. First, evaluate the user's needs and value perception, and then set a target price based on the user's perceived value. The target value and price are then used to reversely determine the target cost, which guides the design and development of the product. Therefore, product development and pricing are inseparable from each other.

What needs to be emphasized is that users will not give the same product a second chance, so the product must maintain a good image from the very beginning. The last stage, whether users are satisfied and their post-purchase behavior is also what brands should focus on. What determines whether users are satisfied? The answer depends on the relationship between user expectations and product perception. If the product does not meet expectations, users will be disappointed; if the product meets expectations, users will be satisfied; if the product exceeds expectations, users will be happy and even spread the word.

Content seeding

When users are interested in a product, they may search for more information. Users obtain information from the following channels: personal channels (family, friends, colleagues, etc.), commercial channels (advertising, sales staff, websites, packaging and exhibitions, etc.), public channels (mass media, review organizations, online searches, etc.), and experience channels (operation, inspection and use of products). Generally speaking, most product information users obtain comes from commercial channels, but the most effective information channel is actually personal channels. Commercial channels generally serve to inform, but personal channels serve to judge or evaluate products. Especially when the information comes from actual buyers or users who are similar to themselves, it will make users more likely to feel trust.

Xiaohongshu is currently the most well-known platform for content seeding in China. Its underlying logic is to allow users to learn about the evaluation and judgment of a product from their friends (personal channels) through content, thereby developing a sense of trust in the brand. This is why Xiaohongshu recently banned 29 fake marketing brands. How can there be trust if it is not real?

In a purchase decision, most of the user's effort is spent on selecting from the available alternative brands. We call the set of alternative brands that users know the demand awakening set, and the set of alternative brands that users will actually consider the final consideration set (because for reasons such as price, negative experience, etc., users will not seriously consider all the brands in the awakening set). Data shows that the number of alternative brands included in users’ awakening sets is usually surprisingly small, so if a brand is not in the target user’s awakening set, it would be very embarrassing. And if a user has considered and rejected a product before, it is highly likely that it will not enter the awakening set again. This is also the opportunity for new brands to enter the user's awakening set.

The main purpose of content seeding is to build consumption scenarios, implant products, and then add brands to the user's awakening set.

Traffic Acquisition

Even good wine needs to be hidden in a bush; good products need to be seen by users. When product development is completed and content seeding begins, acquiring traffic becomes the top priority. Traffic can be roughly divided into two types - organic traffic and paid traffic.

Organic traffic refers to users who actively interact with your product every day. In offline scenarios, natural traffic is more about competing for brand positioning. Position is a resource. If a product appears in stores near users and is within easy reach, it will have more chances of being chosen by users, which is a competition for limited shelves. In online scenarios, natural traffic is related to track positioning on the one hand, that is, whether the position that appears after users search for track words is high, but on the other hand it is also strongly related to content seeding, that is, users directly search for brand-related keywords after being seeded. This part of the traffic is free and truly advantageous traffic that cannot be snatched away.

Paid traffic refers to users acquired by a brand through paid advertising. In offline scenarios, it includes offline promotions, flash sales, exhibitions, and other forms. Online scenarios include various forms such as performance advertising, agent distribution, live streaming, platform activities, etc. Since the traffic has been paid for, the most important thing is to ensure the accuracy of the traffic, whether online or offline. If the actual users reached do not match the target users, all paid traffic is equivalent to opening the floodgates and nothing is left.

In addition, even for the same type of paid traffic, users are far less willing to try new products than memorable products, so good content can not only educate users, but also help brands reduce customer acquisition costs and increase conversion rates. In addition, for multi -brand marketing activities initiated by the platform, while actively clinging to the platform, it is necessary to carry out brand differentiation communication through products and content, otherwise it will only become a wedding dress for other strong brands.

Regarding the issue of traffic accuracy, let me add a few words about why accurate traffic is needed when launching new products. Because people's willingness to try new products varies greatly, they can be roughly divided into five categories.

Pioneers, early adopters, early majority, late majority, laggards. Pioneers are adventurous and willing to try new concepts. Early adopters pay attention to whether others respect them. They are opinion leaders in certain fields and accept new ideas early, but with a cautious attitude. The early majority are more cautious and, although they are not leaders, they accept new ideas earlier than the general public. The late majority are often skeptical and will not accept something until the majority of people have tried it. Finally, those who are left behind are constrained by tradition and tend to be skeptical before finally accepting. So a company that is constantly innovating should focus on innovators and early adopters.

The third stage - brand equity consolidation - Intelligent

It is mainly a test of marketing and data capabilities, which are the key to the continuous accumulation of brand assets.

Summary: Establish valuable relationships with more users through marketing and channel penetration, and then continuously deepen the relationships by building user systems and data systems.

Marketing

Marketing has two goals: to attract new customers by providing significant value and to retain and grow customers by creating satisfaction. The marketing process can be divided into five steps: understanding the market and user needs, designing user-oriented marketing strategies, building integrated marketing plans that deliver significant value, establishing profitable relationships and creating user delight, and obtaining value from users to create profits and user rights.

In the first four steps, brands work hard to understand users, create user value, and build solid user relationships. In the final step, brands are rewarded for creating significant user value. It is by creating value for users that brands receive value returns from users in the form of transactions, profits and long-term user rights.

In marketing, brands not only need to be good at "marketing", but also need to pay attention to "marketing management". The marketing management process requires four marketing management functions - analysis, planning, execution and regulation. The brand must first analyze the market environment, develop an overall marketing strategy plan, and then divide it into each department. Through execution, brands turn planning into action. Control is the process of measuring and evaluating the results of marketing activities and taking corrective action when necessary. Finally, marketing analytics provides information and measurement for all other marketing activities.

A typical brand marketing plan should include the following main contents: The first part is an overview, which briefly explains the main goals and directions. The main body is a detailed SWOT (strengths, weaknesses, opportunities and threats) analysis of the current marketing environment and potential opportunities and threats. Then explain the main goal of the brand and explain the specific marketing strategy that should be adopted to achieve this goal.

Channel Penetration

Intuitively, transaction volume is equal to sales volume multiplied by price, where sales volume is the product of the number of users reached, conversion rate and repurchase rate.

Continuing to break it down, the number of users reached mainly depends on the breadth and depth of the channel, that is, how many users can buy the product anytime and anywhere; the conversion rate mainly depends on the brand product matrix and the product strength itself, higher shelf space, as well as marketing, design and other factors that enable users to have brand awareness and the urge to try; the repurchase rate mainly depends on the richness of the product matrix and the ability to innovate and iterate, so as to achieve continuous repurchase when users are faced with a large number of products and services to choose from. In summary, transaction volume is strongly correlated with channel strength, product strength, marketing strength, and innovation strength, but the most important one is channel strength, because channel penetration represents the basis for everything to happen - reaching users.

The natural sales of new products are relatively weak, and the importance of channel push is prominent. For the most representative beverage track, convenience is an inevitable attribute of track growth, so the importance of channels is particularly prominent. This is often reflected in a higher proportion of distribution channels, a larger number of terminal outlets, and a greater emphasis on the layout of retail equipment such as vending machines to further meet users' outdoor ready-to-drink needs. It also gives channels greater profits to increase channel thrust and seize market share.

Sales through beverage distribution channels account for more than 90%. Among them, the number of terminal outlets of the giants has reached more than 4 million. In addition, users' demands for the taste of beverages are relatively changeable, and brands need to continuously occupy more channel share by innovating products and enriching product matrices, both offline and online. Only multi-channel penetration can reach more users.

User System

Customer relationship management can be broadly understood as the entire process of establishing and maintaining valuable customer relationships by providing significant customer value and satisfaction. It involves all aspects of acquiring, maintaining and developing users. Attracting and retaining users is a difficult task. Users are often faced with a large number of products and services from which to choose. They will choose the brand that provides the highest user-perceived value. User perceived value refers to the difference between the total benefits and total costs of owning or using a product compared to other competing products.

Importantly, users often cannot judge value accurately or objectively; they act on perceived value.

For example, for some users, value may mean buying a product of acceptable quality at a lower price, but for other users, value means buying a high-quality product at a higher price. So user satisfaction depends on the comparison between the user's perceived value of the product and the user's expectations. The ultimate goal of customer relationship management is to generate high customer equity - the total lifetime value of a brand's existing and potential customers.

Therefore, it is necessary to manage user rights carefully, treat users as assets, and establish appropriate relationships with appropriate users.

Brands can categorize users based on their profitability potential and manage them accordingly. Highly profitable but less loyal users can be attracted through promotional means to fully capture their value. Loyal but unprofitable users may be more profitable by selling them more products, raising prices, or reducing services, thereby expanding sales even if it does not generate huge profits for the brand.

What needs the most attention are those users who are highly profitable and long-term loyal. These users are the key targets of brand private domain operations.

Brands need to continue to please these users, cultivate, retain and increase them, and even turn them from friends of the brand into believers of the brand, so that they will not only make frequent purchases themselves but also share their good experiences with others.

Data System

Realizing full-area digitalization through data systems is an important infrastructure for the brand's global growth.

User digitization: Users are the most important asset of a brand. A brand must always maintain insight into its users. The CRM system can be used to conduct comprehensive digital management and analysis of users, capture consumer needs and pain points, and adjust its products and services in a timely manner.

Product digitalization, products are an important connection between brands and users. Comprehensive digital management and analysis of products enables brands to continuously optimize and iterate key elements such as product appearance, function, and quality to enhance the competitive advantage of products in the market.

With the digitalization of production, the back-end production of products and the front-end demand need to be deeply bound. Brands need to digitally analyze various data to create a flexible supply chain. Especially as the number of brand products continues to increase, it is necessary to better balance the inventory depth of each product and achieve better fulfillment capabilities.

Digital marketing uses digital means to explore users' interest preferences and consumption habits, and then makes targeted content cuts through marketing means to enable brands to enter the consumer demand awakening set. At the same time, digital marketing can also ensure the accuracy of delivery.

Digitalization of scenes, whether offline or online, through digital management of scenes, brands can realize omni-channel data collection and analysis. No matter what channel the user and the brand have a relationship through, they can enter the internal database, and ultimately reversely influence the connection and interaction between external channels and consumers through data.

The multidimensional data system will not only improve the operating efficiency of existing brands, but also guide the future development direction of the brand by building AI models.

The fourth stage - brand culture communication - Influential

It is mainly a test of the brand's appeal and influence, which is the key to making the brand bigger and stronger.

Continuously expand the user base through cross-circle communication and social diffusion, and then bring about continuous dissemination of brand culture and brand growth through mass popularity and social marketing.

Breaking the circle of communication

A brand’s own users will always reach a bottleneck at certain stages. Reaching different users and entering different circles through cross-border joint marketing activities is an important way for brand growth. On the one hand, cross-border breaking can expand user assets and attract new users. On the other hand, it can refresh old users' inherent perception of the brand and make the brand image and expression more three-dimensional. For brands, cross-border expansion can not only expand new users and consumption scenarios, but also bring new topics of discussion to the brand and trigger new word-of-mouth marketing. It can be simply divided into four stages.

1. Find the combination point to match the brand culture

The purpose of cross-border marketing is to accumulate brand image value assets for the brand, so being in line with the core of brand culture is the first principle of brand cross-border marketing. Even if the potential partner has strong communication and influence, if the tone is too different from its own brand, it will have a negative impact on the brand.

2. Co-create new content and deliver brand propositions

Cross-border marketing is not simply putting both parties’ products together. Cross-border content is the important medium that can resonate with both parties. Therefore, we must fully co-create new content that is different from existing cognition, and the content must convey the brand proposition.

3. Integrate communication resources and mobilize user emotions

In an increasingly decentralized era, users are bombarded with information. Cross-border content needs to better integrate communication resources to form multi-touchpoint, multi-channel and multi-mode communication to give full play to cross-border influence and go wherever users are, whether in public or private domains.

4. Interact with different groups and expand the user base

Communication will attract the attention of target users. The next step is to design interactions with people outside the circle to deepen the relationship. Otherwise, it will just be a false carnival. Users who recognize the brand after the interaction will become a new source of growth.

Social Diffusion

Social diffusion can help brands grow exponentially, provided that the brand and users achieve a symbiotic relationship.

It is not only a means of communication, but should also become a strategy and thinking, infiltrating the fission gene into the entire chain of brand management. All employees are "peacocks" and all users are "ambassadors", allowing users to integrate into brand building, actively spread it, and everyone participates and benefits.

Co-create products: In order to make the product meet user needs as much as possible, users can be directly involved in the concept and design of the product, maximizing the absorption of user feedback, thereby encouraging users to become co-creators of the product. At the same time, this social production method makes brand marketing more advanced, making product production a part of interactive marketing.

Co-transmission of content: Creative content is entering an era where it has a thousand faces for a thousand people. Faced with huge and complex content demands, brands cannot meet them on their own. Content mass-produced by serving brands is indeed efficient, but content cannot bring about qualitative changes through quantitative changes. Allowing users to produce and disseminate content together is not only rich and colorful, but also can connect the circles of users and convert core users into promoters of brand marketing and defenders of brand reputation. Financial writer Wu Xiaobo believes that "in the offline era, no matter how strong a person's social mobilization ability is, he or she can only find dozens of users; but on the mobile Internet platform, as long as there is an opportunity to gather people with similar interests together, the crowd effect and scale effect can be improved by orders of magnitude."

Shared benefits: Brands are rewarded for creating significant user value. It is by creating value for users that brands receive value returns from users in the form of transactions, profits and long-term user rights. If brands are willing to share part of their profits with users, they will gain deeper and longer-term connections with users, such as membership benefits for new users and sharing commissions for old users. Just as there are no eternal friends, only eternal interests.

Co-building a social persona: Brands can narrow the distance between themselves and users, enhance trust and build a differentiated social persona through interaction. Brands can also help users build their own social personas, be they cute, funny, cool, trendy, etc. When a brand and a user have a common persona label, it is easier to spread within the user’s circle.

Popularity

As brands grow rapidly, public attention increases, opportunities and risks coexist, and public relations plays an increasingly important role in brand content management. Public relations, or PR, consists of activities that build positive relationships with a brand's various publics.

Public relations handles some or all of the following:

News and Media Relations: Create and publish valuable information in the news media to attract positive reviews from opinion leaders and the public's attention to the brand. Product promotion: promoting products with certain specific values ​​and significance. Lobbying: Establish and maintain good relations with government to influence relevant legislation and oversight. Brands can build good relationships with users, investors, news media, government associations, etc. through public relations.

And PR can have a strong impact on public perception at a much lower cost than advertising. If you come up with an interesting material or event, it may be selected by multiple media outlets for coverage. And PR can do a great job of engaging users, making them part of the brand story and actively spreading it. In today’s digital age, the lines between PR and advertising are blurring. It should work side by side with advertising in an integrated marketing communication plan to jointly build the relationship between the brand and the user.

PR’s core strength is the ability to tell stories and spark heated discussions among the general public, which is a perfect match for social media. In addition to news media, brand identification materials also help to establish a brand image that is easily recognizable to the public. Packaging, flyers, clothing, various peripherals with distinctive logos, etc., as long as they are attractive, easy to distinguish and remember, can become public relations tools. Finally, brands can also invest money and time in charity activities to improve their social reputation.

Cultural continuity

Responsible brands must consider whether their actions are sustainable in the long term. Brands must follow the principle of sustainable development, that is, to meet the current and future needs of users, the brand itself and society through a socially and environmentally responsible attitude. Sustainability is not only the right thing to do, but also beneficial to the long-term development of the brand.

It is mainly reflected in two major development directions:

First, it should be user-friendly, strengthen user rights, ensure user privacy, guarantee product safety, control the ingredients and packaging of certain products, and reduce the degree of advertising interference.

Second, be environmentally friendly, prevent pollution, and use new environmental technologies, such as "environmentally friendly design" - designing products that are easier to recycle, reuse and cycle after use, or return safely to nature to become part of the ecological cycle. Doing so will not only help protect the environment, but also enable the brand to earn higher profits.

The above is the entire brand global growth model. The content may be dry. Later, the entire model will be interpreted in detail and case studies will be shared through video accounts and official accounts to facilitate better understanding. I hope that friends who watch carefully can master 4-In-Power and become the most In brand!

Author: Brand Old White

Source: Brand White