Any operation that cannot be monetized and lacks commercial value is a waste. Short videos that are purely entertaining and meaningless can only be said to be sharing life. The operation of industry accounts requires professional standards, which means you need to have a certain understanding of a certain industry, which requires you to spend time learning. Behind overnight fame is the accumulation of days and nights, which requires you to be interested in sharing (the core point is to share value)1. Selling advertisementsDouyin has relatively high quality requirements for advertisements CPT. There are only two advertisement slots for Douyin: splash screen advertisements and information flow advertisements (advertisers can choose to see the advertisements in the APP throughout the day. No matter how many times the advertisement is displayed during this time, no advertising fees will be charged). Information flow ads can upgrade users' viewing experience. Here, Douyin's information flow ads are not just creative transfers, but creative customization. Tik Tok’s information flow ads are more native, more upfront, and highly interactive. The advertisements here refer to the advertisements operated by the Douyin platform itself. 2. Accept advertisementsWith a certain amount of traffic , you will become a Douyin celebrity and all kinds of advertisements will flock to you. Currently, the price on the market for a Douyin video with 1 million followers is around 8,000 to 15,000 yuan per piece . Publishing process: 1. Customer prepares advertising content (or related materials) 2. Manuscript review and payment 3. TikTok celebrity publishes 4. Publishing is successful. Promotion method: Publish corporate brands , film and television programs and other material content to popular Douyin influencers. Douyin content can be provided by the customer or produced by New Ideas. The production fee will be calculated separately. 3. Sell coursesFor example, education training (training on how to improve live streaming skills), dance training (showing the charm and plasticity of dance), training camp for mothers (teaching how to be a "good mother" at home), PPT beautification, short video production tutorials (technical flow, cool stunts)... 4. Selling communityPeople in the community all have a strong interest in something, so this group of people is very valuable and easy to control. That is, if you can grasp their psychology, you can launch items that suit their interests, create narrow brands, and then it will be much easier to carry out corresponding transactions. 5. Sell servicesFor example, if you are doing online promotion, clients may find you and buy your services because of your articles. You have a friend who is very good at writing and has been writing articles on public accounts . Clients will actively add him on WeChat and call him. I traveled thousands of miles to meet him to discuss cooperation. When it comes to eloquence, I admire Du Zijian the most on Douyin. Indeed, it is not an exaggeration to say that his eloquence is like that of a pyramid schemer. For those of us who have just entered society, we believe in everything and yet we know nothing. So to the experienced and socially experienced Du Zijian, we are just guinea pigs, and he can successfully fool us with just a few words. Life is not easy, and the saying “listening to one word from you is better than reading for ten years” is true. 6. Sell productsThis is easy to understand. For example, if you sell towels, you can shoot a video of a towel turning into a scarf in seconds; if you sell mobile phones, you can show some magical hidden operations; if you cook food, you can demonstrate how to eat the best food at the lowest price; if you sell skin care products, you can show before and after use, and then insert some drama to create soft advertisements. Source: |
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