5 key points for beginners to do Tik Tok live streaming!

On April 15, "Overseas Flight Attendant Ling'er" had a 4-hour live broadcast, with sales reaching 643.2w and live broadcast sales of 60w.

In one live broadcast, the anchor "Big Size Fat Jia Jia" achieved sales of 219.7w, and live broadcast sales reached 27w.

"Chen Ting mm" had a live broadcast sales of 194.6w yesterday and a live broadcast sales of 28k

Douyin live streaming is now in full swing. The ability of these anchors to sell goods is amazing, and it has also inspired more people to want to get a piece of the Douyin live streaming pie. However, they find that they don’t know where to start. So today, Qijie is going to share with you the operating procedures and skills of Douyin live streaming.

1. Start live streaming

It is very simple to activate Douyin live broadcast, all you need is real-name authentication. Qijie has previously talked about several ways to monetize live broadcast rooms. When there is no need to sell goods, sound waves and rewards become the main sources of monetization. When you need to bring goods, in addition to real-name authentication, you also need to open a product showcase and link the product to the live broadcast room. The conditions for opening a product showcase are as follows:

2. Venue and Hardware Equipment

First of all, the live broadcast room should be well-lit to give people a bright and comfortable feeling. Different products have different requirements for space. Snacks, beauty products and other products may need to show details to the audience, and the samples are not too large, so the space requirements are relatively small. Products with clothing require models to display, and there must also be space to display the clothing. The farther away from the camera, the more space is required. Therefore, when broadcasting live, you should decide or decorate the live broadcast room according to the product.

As for the equipment, if it is a live broadcast on a computer, the computer configuration must be high, and it must be equipped with a camera. With the camera, there must be a stand, either floor-standing or desktop. The most important thing is that the video quality must be good and the clarity must be high.

For mobile phone live broadcast, two mobile phones are usually prepared, one for live broadcast and one for viewing audience messages and interacting. Whether you are live streaming on a mobile phone or a computer, it is best to add a fill light and a beauty light according to your needs.

3. Product Selection

From Li Xiang’s previous live broadcast of selling minks with zero sales, to the non-stick pan sticking to the pan on the spot, the choice of live broadcast products is of paramount importance. The real focus of live streaming is on the products, not the people.

As the product itself is very solid and the price is cheap, I believe the probability of a failure must be very small. If the product is not very good, it's okay as long as it's cheap enough.

After selecting a product, you should first try it out so that you can better share the experience with the audience during the live broadcast. The external and internal characteristics of the product, including selling points, must be planned in advance before the live broadcast. What are its advantages compared with similar products? Whether it is the low price, excellent after-sales service, or rich product functions, advance preparation will allow you to be at ease during the live broadcast.

4. Interaction

In addition to introducing products during live broadcasts, you must also respond to viewers’ questions and comments in a timely manner. If the audience does not get a response and feels ignored, they may leave the live broadcast room, which will cause a loss in popularity and conversion. When there are not many people around, try to reply to every comment, interact more, and increase the activity of the live broadcast room.

In addition to products, you can also chat about down-to-earth things in your daily life during live broadcasts to narrow the distance with the audience. After all, in addition to products, fans are also your friends.

When you receive rewards or attention, it means that the audience recognizes you. Deep down in our hearts, people are born with the desire to be recognized and praised, so expressing gratitude at the right time and giving a few compliments will make fans feel satisfied and valued. Praising others is the cheapest investment, but it can bring you unlimited benefits, so don’t be stingy with your thanks and praise during live broadcasts.

5. Feedback and after-sales service after live broadcast

After the official live broadcast ends, you can post detailed product usage instructions on your account to improve user experience and increase user stickiness. At the same time, we must follow up on order processing in a timely manner to ensure the user's consumption experience and avoid situations such as non-delivery and missed delivery.

The most important thing to do live streaming well is to be attentive and treat your fans as friends and sincerely, so that you can continuously and steadily increase the number of fans.