Can a short video startup monetize if it has a lot of fans? Are short video fans important?

Can a short video startup monetize if it has a lot of fans? Are short video fans important? Many people who use Kuaishou have a bigger misunderstanding, which is that they think that as long as they increase their fans, they can sit back and wait to get paid, and they think Kuaishou is a new business model. In fact, it is just a new sales channel for traditional industries, and it is just an additional port to obtain user traffic. Increasing fans is only the first step, and there is still a galaxy away from monetization.

Like all businesses, if you want to monetize, you need to have sales conversions, have standardized live broadcast scripts, and understand community operations. In the end, you will find that your transactions are made up of 40% video production, 30% marketing, and 30% fan operations.

For newcomers, the number of your fans is actually not that important. For some creators, the increase in the number of fans is at most to satisfy your vanity, because everyone will find that many big accounts with millions of followers have no way to monetize in the later stages.

This phenomenon occurs because when he created the account, he did not have a clear idea of ​​his monetization path, so the fan base does not necessarily represent our ability to monetize.

So as newcomers, we must create vertical works and find accurate fans, which will be beneficial to our later monetization. Let’s follow Jimifeng Feng Chao to find out together!

Here are four types of short videos you shouldn’t shoot:

The first type is works that cannot be monetized.

Don’t shoot works like lip syncing and finger dancing. Have you thought about how to monetize them in the future? You must find a good way to monetize short videos before shooting them.

Second, don’t shoot what you are not good at

Don’t just shoot whatever is popular. To be a fast-acting person, you need to know yourself and find what suits you the best.

The third type: Don’t shoot if there is any suspicion of violation

Never shoot works that are copied, plagiarized, used to gain popularity, or superstitious about infringement.

Fourth, don’t shoot unpopular works

Try to choose the popular types on the platform! If a more powerful account has no more than 100,000 followers, then should you think carefully about it?

Follow me and continue to share Kuaishou e-commerce content and short video creation knowledge.