Yakeshi SEO Training: What traps should you avoid when exchanging friendly links?

In the process of website optimization, the construction of friendly links is very important, and it plays an important role in improving website weight and keyword ranking. At the same time, when exchanging friendly links with other websites, some traps should be avoided to promote optimization. Below, the editor will take you through a detailed look at the pitfalls you should avoid when exchanging friendly links.

What pitfalls should you avoid when exchanging friendly links?

1. Low weight of friendship links

The weight of the friendship link page is low. Use a low-weight page to set as the friendship link page or artificially lower the weight of the friendship link page. In this case, although the friendship link will be included in the search engine, the weight obtained is very low. When encountering this kind of use of low-weight or column pages to replace the homepage of your own website, it is necessary to weigh the pros and cons and decide what to keep and what to delete.

2. Friendly links become single links

After the exchange is completed, the exchanged friendly links will be deleted after a period of time, so that the original two-way links become one-way links. Of course, it is not ruled out that the friendly links will be deleted due to personnel transfers or accidental deletions. Generally, before deleting the friendly links, we will say hello to the other party, and then wait for the other party to reply or delete it after a period of time. It is not ruled out that the underlying rules are not followed. For this kind of sudden deletion of friendly links, if the other party's website has a high weight and is very valuable, and you feel the need to ask, go and consult. Just delete the rest without wasting time on them.

3. The quality of three-way exchange links is not high

Create a spam website to exchange friendly links with you. Some websites require your link to be connected to her real website in the name of three links, but she connects the link to you from a spam website. This kind of spam website has very obvious characteristics. It has no weight and no access traffic. It is specially used to deceive friendly links.

4. Add nofollow tags during friendly link exchange

Friendly links do not pass on weight. In this case, the webmaster adds the nofollow attribute to the friendly links, so that the links on the page cannot pass on weight. This practice is very secret and it is not easy to discover without checking its source code.

What traps should be avoided when exchanging friendly links? When we do friendly link exchange, we should do normal link exchange, so that we can steadily improve the website's weight rating and keyword ranking. To learn more, please continue to pay attention to our official website.