Li Wang Complete Works: What basic skills should be mastered when operating a corporate website?

Some companies want to make a simple display website, or a template that can be made with just a few hundred dollars. But in fact, if you want to develop many functions, it will cost tens of thousands of dollars. If you want to produce some larger websites, it may cost even more. But after we build a website, what basic skills do we need to do?

When operating a corporate website, what basic skills should be mastered?

1. Update website content in a timely manner: The content of the website must be updated in a timely manner. Only when the content is updated will people read and browse it. The content of the website is updated regularly, and the website text information and image data are well maintained. Moreover, the updated content should also be updated step by step, according to the columns of the website being built and the content should be updated and published separately. For example: plan each column and sub-column of the website as carefully as possible, and on this basis determine which content needs to be updated frequently and which content is relatively stable. Try to manage it in a structured way to avoid disorganization.

2. Timely statistics of background data: Statistics of web page access data: Through the analysis of access data, we can find out the advantages and disadvantages of the website, so as to make corresponding modifications to the website, increase the readability of the website, and better achieve the website construction goals; we can also adjust the development direction of the website at any time according to the laws and trends of data changes; in addition, it also helps to choose more appropriate means of website publicity and promotion. User behavior analysis: website member statistics, registration page visits, member registrations, returning members and other member activity data statistics are all clearly counted. It is best to display it in the form of a chart to facilitate intuitive analysis, control the specific situation of the website at any time, and make adjustments to the website according to the situation.

3. Timely optimization of website servers: server performance optimization; server redundancy processing, server data optimization processing, etc. In order to improve the security of the website and the stability of program operation, try to ensure that emergencies on the website can be handled promptly and correctly. Of course, this area is usually the responsibility of the server administrator, and most corporate websites rent space.

4. Timely collection and feedback of information: In the daily maintenance of the website, it is necessary to handle user messages in a timely manner and contact interested customers. All feedback from users must be processed promptly so that users can receive satisfactory responses in the shortest possible time. Properly handle suggestions and questions raised by users and ensure that problems reported by users can be resolved. In short, it is not easy to build a good website, and it is even more difficult to operate and maintain a website! After any website is built, no matter how big or small it is, it is impossible to be a one-time thing. If you want the website to stand out in the fiercely competitive market environment. It is necessary to comprehensively manage the website and continuously maintain and update it.

No matter what kind of website it is, as long as you operate it well, a website will have good traffic, and attracting customers is the first step. Only when your website develops gradually can you achieve certain results.