6 key points for overseas marketing promotion!

1. Develop a strategy

Before we officially start overseas marketing, we need to develop a specific marketing promotion strategy to define who our customers are? Which groups of people are included? What specific marketing methods should be used? Can ROI be calculated?

You can try asking yourself the following questions:

1. Who are the users who can actually pay for your products or services?

2. What is your number one marketing goal? How many page views and conversions do you hope to get every day?

3. What kind of marketing methods do you hope to use to attract customers?

4. Through what channels do customers usually find you?

5. How much manpower and funds do you plan to invest?

2. Build a foreign trade station

There are many companies that build foreign trade websites now, but a large part of them are just filling in the gaps. The website can be said to be the most important step in the six major processes. The basis of all marketing and promotion is to have a website first, so that truly friendly promotion can be carried out around the website. If there is a delay in building the website, then the subsequent work will be difficult to carry out.

To build a website, you need to follow the following strategies:

1. Clearly define the website style and build the website around the same theme;

2. Pay attention to the layout of the webpage, and cater to the aesthetics and habits of overseas Yonghe in terms of layout, fonts, blank space, spacing, color, etc.;

3. Ensure the quality of website content, and avoid grammatical errors and word errors;

4. The website must meet the optimization standards of search engines to ensure that the website has more inclusions;

5. The overall website should be consistent with the user experience.

3. Obtaining Traffic

After subscribing to a good strategy and successfully building a website, the next step is to consider how to attract customers, obtain greater effective traffic, and ultimately close deals. There are many ways to obtain traffic. Currently, there are four main ways suitable for the foreign trade industry:

1. SEO traffic is mainly divided into 4 steps: determine the main keywords of the website, optimize the page with one-trick page keyword, fill in the website content regularly, and increase the website's external links.

2. SEM traffic mainly comes from paid advertising channels. It takes a long and drawn-out process to bring traffic to art exam website SEO. If you want to get traffic quickly, you need to use paid channels, which is a supplementary means to website SEO.

3. Image traffic diversion : search engines will separately index images and display real images, which can increase the credibility and affinity of products, increase buyers' desire to purchase, and obtain better quality traffic sources.

4. Social marketing is also very important for website promotion. It involves linking corporate websites and social accounts, accumulating fans on social platforms, publishing some short, current news and entertainment information, and actively answering fans' questions. For example, some popular foreign social platforms such as YouTube, Facebook, Twitter, Google+, etc. can bring us a large part of traffic.

4. Increase the number of customer inquiries

The next question after website traffic is how to get visiting users to make inquiries. It is unrealistic for general foreign trade websites to obtain a huge amount of traffic in one day. How do you increase the traffic? You can't just wait for users to browse and become interested in you before making inquiries. It is very important to proactively initiate a conversation with users after they enter your website.

5. Improve conversion

The three steps of marketing on the Internet are nothing more than "browsing-consulting-purchasing". Each link is very important, but for many foreign trade B2Bs, the consultation-purchasing time will be longer. After all, B2B orders are quoted on a real-time basis, so customer relationship maintenance, sales skills and professional level are the key to success!

In terms of online sales promotion, you should:

1. Customers at different stages have different skills and marketing strategies.

2. Leave your contact information to maintain customer relationships.

3. For companies with CRM, whether customer information is improved and segmented.

6. Promotion Data Analysis

Data analysis is an important step and also a very interesting step. You can dig out many marketing accounts while analyzing the data! In the above steps, the data measurement criteria can be listed in each link. For example, the website’s daily PV/UV, visits, visit time, visitor source, visited pages, consultation volume, visit ratio and other data. By analyzing different data at different stages, we can get a general understanding of the situation of online promotion, optimize the delivery strategy based on the data, and improve the overall conversion rate.

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