4 things you must do before launching Google promotion!

Plans can't keep up with changes? It’s because you didn’t put in enough effort! Is Google advertising a black hole? Not enough effort! Are you becoming increasingly exhausted by advertising? That still wasn’t enough effort!

1. Only by knowing yourself and your enemy can you defeat a powerful army!

who I am? What creatives do I have?

1. Advertising copy

2. Product copywriting

3. Product images

4. Product Video

It would be best if you can prepare all four types of raw materials mentioned above. But if you can’t prepare them all, that’s okay. What we usually don't have ready at this point is video. You don't need to shuffle videos just to have them ready.

What I can show, not what I want to show!

There are a lot of cute little ones. Ask them what they do and what they can provide. She can answer many questions. This is a good thing, as it shows that she has strong business development capabilities. But, it's also a bad thing. Because she often goes into advertising with this idea in mind. That was the original sin of her advertising failure. Advertising, to a large extent, depends on the pitcher's ability to accurately position the ball. If your positioning is unclear from the beginning, you will only get an unclear result. (No results)

If you are aiming for direct conversions, you should reduce your product or service to as little as possible when advertising! ! !

Who are my customers? Where is he from?

Pull up all your historical data and see which country has the highest conversion rate. Is it even possible to find out which provinces and regions in the country have higher conversion rates?

And yes, ready to go!

Why guess?

There are a lot of cute little ones, and they will invest in many countries and regions at the beginning. Then optimize the ads and further narrow the delivery scope. The editor’s advice to you is to adopt a more efficient and cost-saving strategy of launching from small to large.

Rather than the more expensive and time-consuming strategy of going from big to small.

What is he talking about?

Don't set up multiple languages ​​at the beginning, just one language. Moreover, it is unscientific and inaccurate to advertise in multiple countries with one advertisement. If you want to develop customers in multiple countries through advertising, you should create detailed advertising campaigns for each country! ! !

How is his purchasing level?

Or what level of purchasing do you want him to have? Not all customers are target customers. You should find the right matching customers based on your own situation. For example, you can hold on to medium-sized customers, and obtain the highest profits and conversion rates from medium-sized customers.

Then you can artificially filter out large and small customers through advertising. For example, actively expose your minimum order quantity, price, factory, equipment, company scale, etc.

What does he like and what does he fear?

To write effective advertising, you must understand your customers and their likes and dislikes. In other words: If you want to fish, you have to speak the language of the fish first.

2. Stay calm and make your plan and budget!

How much money can I invest?

There are many little cuties who have no concept of budget when they start Google Ads. The idea is to try it out for a month, and then continue investing if the results are good. As soon as the advertisement was released, the money was spent like that, but when they saw that there was no effect, they immediately panicked. I panicked and stopped the ad immediately. From then on, I turned from a fan to a hater and never dared to place Google ads again. What if the plan was more rigorous from the beginning? Maybe we can wait until it blooms and bears fruit. For example, how to determine how much money you can invest in the entire promotion project? You must have the firm belief to spend all the money! Because only after you spend the money and continue to debug your ads can you grow and gain something. Push yourself, don't panic, don't run away.

3. Who does you like best, radish or cabbage?

Create 3 landing pages

Do product pages convert better or do customized landing pages convert better? There is no definite answer to this. Because there are too many factors that affect conversion rate. But one thing is for sure: customized landing pages convert at a higher rate overall! It is also certain that you should not direct traffic to the homepage, because the conversion rate is the lowest when directing traffic to the homepage. Unless your goal is not conversion. So why are we guessing here? Just make three or more landing pages and you’ll know, right?

Create 3 ads

The reason why you need to create three ads is the same as why you need to create three landing pages.

So in which direction should we write our advertising copy?

1. Filter out non-target customers.

2. Attract target customers.

The principle is actually very simple, but many little cuties forget the direction while writing.

If you can't grasp the direction when writing advertising copy, you won't get the point.

4. Want to run? Bring the order!

You can’t run away. Don’t even think about running away in this life!

Many girls think that Google Ads are expensive, and a big reason for this may be that they don’t know about Google Ads Remarketing.

In fact, it is really unacceptable to do Google advertising without a combination of methods.

Because of Google Ads Remarketing, the customers you lose are not really lost.

Google’s remarketing can be divided into two categories: search remarketing and display remarketing.

As long as the customer has visited your website, he will stay in your remarketing list.

You can also insert remarketing codes on different web pages to categorize target customers by their intention strength.

For example:

Those who have visited your website's homepage are in one category, those who have reached the inquiry page are in one category, and those who have sent inquiries are in one category. Then provide different advertisements and bids to different categories of people.

Related reading:

1. Which industries are suitable for Google promotion and how to open an account?

2. Where is Google advertising promotion displayed and in what form?

3. How effective is Google’s advertising promotion?

4. How does Google Ads charge, promotion prices, advertising costs!

5. Google advertising promotion, how to position Google display ads?

6. Google advertising promotion: How to improve keyword rankings?