The latest data rankings of 59 information flow platforms!

What I want to share with you today is the latest traffic rankings of 59 mainstream information flow advertising platforms in December.

This issue's list is divided into two parts: monthly active users and crowd portrait data of major information flow platforms, and mobile terminal data rankings . The overall data can be used to infer the traffic trends in January and February, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

▼ Overall Ranking

(Click to enlarge the image)

According to the latest monthly active data of the overall ranking in December, among the 59 mainstream information streaming media platforms counted, 43 platforms maintained year-on-year growth, while 16 platforms declined year-on-year ; the traffic fluctuations of most platforms were small, while the traffic fluctuations of some platforms were large.

Let’s take a detailed look at the data performance of each dimension of each major platform.

▼ Monthly Activity Top Ranking

▶ Overall distribution trend chart (click to view larger image)

▼ Top three monthly active users

▼ Top three monthly active users with the largest decline

Interpretation of the overall data in December

TOP3 growth rates

The top three growth rates were led by Tencent UC Toutiao, followed by Tencent Weishi and Sina News, with growth rates of 8.6%, 7.7% and 6.6% respectively.

TOP3 declines

The top three apps with the largest declines were NetEase News, Momo, and OPPO Browser , with growth rates of -4.7%, -2.7%, and -2%, respectively.

Social platforms - Among the 7 social platforms counted, except for Momo and QQ Space, which showed negative growth, the growth of other platforms was positive. Among them, Sina Weibo had the largest increase of 2.3%, while Momo's increase was -2.7%.

Information platforms - Of the 15 information platforms counted, 13 showed positive growth, with UC Headlines having the largest increase of 8.6%, followed by Sina News with a 6.6% increase; NetEase News and Yidian Zixun had negative growth of -4.7% and -1.1% respectively.

Browser platforms - Among the 8 browser platforms counted, except for OPPO and VIVO browsers which showed negative growth, the monthly active users of other browsers increased, with Xiaomi having the largest increase of 2.1%.

Video platforms - Among the 6 video platforms counted, except Youku which had negative growth, the monthly active users of other platforms all showed positive growth year-on-year. Tencent Video and iQiyi saw more significant increases of 3.8% and 3% respectively.

Short video live streaming category : Among the 6 platforms counted, 5 platforms maintained positive growth, with Tencent Weishi having the largest increase of 7.7%.

Audio platforms - NetEase Cloud Music and Lazy People Audiobook - saw relatively better growth this month, at 1.9% and 1.6% respectively.

Other platforms: Autohome, which is in the automobile category, grew significantly by 4.8%; Babytree, Mayu, and Mama.com, which are in the mother and baby category, all grew slightly negative, with only Youbaobao growing positively by 2.7%; Moji Weather, a tool platform, grew significantly by 3.9%; Zhihu, a knowledge question-and-answer platform, grew by 5.8% year-on-year, performing well; Xiaohongshu, a community e-commerce platform, grew by 5.7%, also performing well.

Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

▶ Top 5 under 24 years old

▶ 25-30 years old TOP 5

▶ 31-35 years old TOP 5

▶ TOP 5 aged 36-40

▶ TOP 5 aged 41 and above

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The latest statistics from 12.30-1.5 are here. Aidou who have device-specific setting needs can refer to it.

The above is the latest data list of major information flow advertising platforms in December compiled and presented to you by the editor. I hope it can help you to make channel selections and optimization references.

Author: Ai Qi bacteria

Data source: iResearch