Tik Tok Live Script Creation Guide

When designing the script before live broadcast, you will find that when we are making the script, there will be a lot of preparation work in the early stage, and during the live broadcast process, we actually need such a script-like thing to run through the whole process.

1: What are the core points of Douyin live streaming?

Source: ByteDance official website

Then let's see what are the core links that we need to pay attention to in live broadcast. First of all, it starts with the early preparation for live broadcast. This includes some related equipment for live broadcast, components of the live broadcast room, and the overall goal and plan of our live broadcast. In fact, all of these are in the preparation period of live broadcast. At the same time, we have to transition to the next stage, which is the division of labor. We have determined what each position should do and what to do in this position.

How each position should cooperate with each other is the section of personnel division of labor. Next is product preparation. We must make sure that the core of live broadcast is how we can optimize the product. The preparation for live broadcast is actually the brand and main product of the product, as well as our determination of product selection. Then, we enter the interactive speech. The interactive speech is actually inseparable from our anchor and the application of speech in this section. Of course, it also includes operation. In this process, operation plays a role in running-in and adjusting with all positions, and then finally we want to amplify the effect. You will find that these five steps actually constitute every core point of our entire live broadcast, and the script section we are going to talk about today runs through the entire process.

2: Is there any way to plan each key point of the live broadcast?

Source: ByteDance official website

Let’s see if there is any way to plan the key points of each live broadcast room under the current circumstances. Among these specific points, we have actually summarized them into three categories. That is, we hope to have something that is specific, concise and intuitive in the live broadcast, so that we can more easily see what kind of preparation period we have, what we need to pay attention to during the live broadcast, and what we need to optimize after the live broadcast. And this thing we need to be more intuitive so that people in each position can be very clear.

The second point here is that it is replicable and feasible. No matter what action we take, we hope that what our group of people do can allow the next group of people to connect well, and all our methodologies can ultimately be put into practice to achieve the results we want most. The third point is optimizability and iteration. In fact, when we are doing live broadcast, it is not enough to just broadcast one show and consider it a success. We must master some methodologies and some experiences summarized in actual operation, which can enable us to replicate more live broadcast rooms or produce more outstanding talents.

3: This method is called writing a good live broadcast script

You will find that all the above points actually require a very clear script to run through, that is to say, the live broadcast script, on the one hand, is a development outline of the entire live broadcast work, and it is also a development direction of our live broadcast. Secondly, for live streaming, we originally need to specify a time, place, division of roles, and some details that need to be paid special attention to, so you will find that the live streaming script is actually a general term, which includes a lot of things, such as product scripts, live streaming scripts, and event scripts. We will call all of these the live broadcast script. Based on the live broadcast script, we will enter today's course. What we hope is that everyone will have something that runs through the entire course and is very direct, so that everyone in each position can clearly understand what they are doing.

4: The main function of the live broadcast script

Source: ByteDance official website

First of all, based on this point, let’s take a look at the main function of the live broadcast script. The first point is to clarify the details. What we need to determine is what details we must grasp during the live broadcast process, and based on these details, we will make a detailed division of labor among personnel. This is to clarify the division of labor. Each position must clearly know what specific things you need to do during the live broadcast process, what is worthy of cooperation between each position, and how to make adjustments when some problems arise. The last thing is to clarify the rhythm. Whether it is the rhythm of the live broadcast process or the rhythm of our work process, we need to have a very clear control, and the role of the live broadcast script is precisely applied to the above three parts.

5: Key points of live broadcast script

So let’s look at these three parts in detail. What are the core points? Clarifying the details are actually the three major elements of the live broadcast theme. These three elements are actually what we use to measure the goals of our live broadcast and the main theme content of our live broadcast. The third is some details that we need to control during the live broadcast process. All of the above are what we need to determine when clarifying the details, and the second is to clarify the division of labor.

How should the work be divided among personnel, that is, what we need to do in each position. The second point is the way of interaction. What kind of interaction method should we adopt and who needs to interact with the audience? How should this interaction be done? The last step is to define a rhythm. How do we plan our time? What time will the broadcast start and how long will it last every day? Over the course of this month, we will make a statistical analysis of how our time nodes are scheduled.

The second is content planning. The so-called content planning not only refers to the content of short videos, but also mainly refers to the content of the live broadcast room. That is, how should we set up each of our products and how should we explain it? It is related to each of our products and the connection between the next product, and how should we say it? That’s the end. Welfare activities, how should we set up our welfare? There will be several activities in the whole event, and at what rhythm will these activities be adjusted? These are all things we need to make clear during the live broadcast. The above three points will briefly explain the core points of the live broadcast script that we want to master.

6: Live Script/Division of Work Script Production Guide 01

I just hope that everyone can follow me clearly to see how to make a live broadcast script. In fact, everyone has already understood its main function. What remains is how we should improve it in actual application and make sure that everyone in each position knows what they need to do. First, let us explain the live broadcast script and the division of labor script in the script. In fact, we have merged the live broadcast script and the division of labor script into one. Here you will find an example of the live broadcast script. Let me show you.

For example, if we are talking about the bare legs artifact, then first we need to determine what your theme is? Well, is it our first broadcast, or is it a benefit broadcast, or is it a thank-you party for old customers, or is it an event where we make a comparison, have celebrity endorsements, etc. This is our theme. After the theme is determined, of course the time must be matched. Which day is it, specifically whether it is the morning session, afternoon session or evening session, and then the specific time, from what time to what time will we start broadcasting, and the second is the length of the live broadcast. Our goal is to broadcast for how many hours. Of course, the time and length of the live broadcast are based on your normal on-site data to determine whether you need to add some encores.

So, here we call it estimated time. Occasionally, the time may be longer or shorter, and we will adjust it based on the actual situation. But it doesn't matter. We need to have an anticipated preparation in advance. The second thing is the live broadcast goal, including what kind of goals we want to achieve in the overall live broadcast. I suggest that you don't write it in a very general way here, that is, our goal is to achieve a certain sales volume. You can look at it from multiple angles, for example, what is the average viewing time per person in this show?

This includes our interaction data and our number of fans. Because once you have such a basic goal, when you go to achieve your ultimate sales goal, you will find that you can break it down and see which of your goals have not been achieved. When you achieve your basic goal, your ultimate goal will be easy to achieve. In this way, you can also analyze it after the end and find out what the ultimate reason is that led to the failure to achieve our ultimate goal.

Secondly, it is the title of our live broadcast, which of course is what we need. Written on the entire live broadcast screen is the live broadcast introduction, which includes, for example, the benefits of the broadcast and the points that require everyone's attention throughout the show. We will highlight them in the introduction, as well as our channel labels. The remaining thing is that the division of labor in various positions is very important. For each role, such as anchor, operation, rebroadcast, field control, central control, photography, etc., you can simply write down what specific things you are going to do in this live broadcast. In this way, it will be convenient for each position to know each other what the most important thing for them is in this show. Secondly, it is the interest point of live broadcast. What kind of activity will we hold in this show? What points will we bring to the audience that are worthy of their attention?

7: Live Script/Division of Work Script Production Guide 02

In light of all this, let's take a look at the planning of a specific time node. In fact, it is a very important part of the division of labor script. It tells everyone that in the whole process of passing through the items, we need to master the time rhythm. This includes our control over time. We need to do some warm-up at the beginning. Assuming we use five to ten minutes, then what we do at this time may be that we talk about what the theme of today is, we give a detailed introduction to our brand, what products we have and so on.

How do we provide some benefits to the fans in our live broadcast room, including how to follow us, etc. All of these must be done at the beginning. Then, we will give a detailed explanation of each product, and we must classify different products. This includes product display and product division, including the content of the live broadcast room that we need to pay attention to when we introduce it, and what kind of welfare policy we have for this product, including the content we need to go to on the public screen, and interaction, including benefits. After all these are explained, you will find that whether you are warming up, including this explanation, or even making lucky bags, attracting fan groups, and some of our past actions in this process, it is actually filled in one by one according to the order of a timeline. Following this timeline, you will find that it is easy to control the time nodes very well.

Author: Silk Road Praise

Source: Silk Road Academy