0-cost public account traffic diversion, one operation to achieve 10,000+ "fan fission"

Today I will share with you a case of user fission , mainly starting from the following aspects.

This trick takes advantage of the "lazy" mentality of users. If you can integrate the information that others need and the cost of obtaining it is very low, many users will be willing to pay for it.

So if you want to copy this routine, the first step is to create an event gimmick based on the nature of your platform and the purpose of the event.

Based on this idea, let’s do a test taking the blockchain industry as an example. Nowadays, news about blockchain is everywhere, but a lot of blockchain information is fragmented and lacks systematic data organization, while everyone has a great demand. Using systematic learning of blockchain as a gimmick will definitely attract many users to pay attention to the official account.

The general logic of "obtaining information package by following the official account" is as follows: throw the poster + copy to the target user group → guide users to follow the official account → forward the copy + poster to the circle of friends → take a screenshot of the circle of friends poster and send it to the official account backend → the official account customer service will send the information link to the user within 24 hours.

But there is a pain point here: after users forward Moments, it is impossible to count how many followers came through the Moments poster.

The reason why I want to know this data is that I can quantify my goal in this way, instead of just sharing it on WeChat Moments, but the effect cannot be guaranteed.

For this purpose, we added the tool "Taskbao", which can track the conversion effect of sharing posters in Moments. In this way, I can require those who share the poster: You can only get the reward if 5 friends scan your exclusive QR code.

In this way, the fission flow chart is generated: poster + copy is sent to the circle of friends (group) → user A recognizes the QR code of the poster → follows the official account → the official account automatically generates an exclusive QR code poster for A → A forwards it to the circle of friends (group) → friends B, C, D... scan and follow → 5 people are required to scan and follow → obtain the assistant’s WeChat → the assistant sends a download link.

The target users of this activity are people in the blockchain circle, and the bait is the system's blockchain information.

So where does the system’s blockchain information come from?

1. Search the keyword "blockchain information" in Sogou 's WeChat search bar and you will find a lot of results, and then sort them out.

2. Attend blockchain lectures or sharing sessions and organize information.

3. Go to other blockchain groups to find information, using the same method as mentioned above.

These materials should try to give people a sense of being large and comprehensive.

Finally, the data is packaged and uploaded to Baidu Cloud. You only need to send the data download link to the user, which is convenient and fast.

The chosen communication medium for this time is a poster, not an article or H5, because posters are more effective.

The importance of promotional posters. I have previously written about this in the article “How to design a “course poster” so that it will go viral on WeChat Moments ?” 7 tips to help you do it! 》 It is explained in detail, mainly starting from friend’s avatar (trust endorsement), pain point title (big enough), outline (list of highlights), price comparison and sense of urgency (user’s fear of loss), QR code (guiding conversion) and other aspects.

The whole routine is in the poster, so I won’t go into details here.

The information is ready, but where can we find the target user group?

Let me tell you a few channels :

1. Search in blockchain, Bitcoin and other related apps, forums, WeChat groups , Moments, and public accounts.

If you enter the keyword "blockchain" in the app store or application mall, a bunch of competing products will pop up. Some of these apps have social functions such as communities and circles. There must be QR codes for various WeChat groups in them. Just save them and join the group.

2. Find the corresponding blockchain bar or blockchain group in Baidu Tieba or Douban group, where you can also find some channels to join the group.

3. Search in Moments. Your friends may have recently posted information about blockchain in Moments.

4. Search on Zhihu. Zhihu is a place where big names from all walks of life gather. There will definitely be QR codes there.

5. Find industry KOLs or channel partners.

According to the goals set at the beginning of the activity, if you want to increase the number of users to tens of thousands, it is recommended to accumulate 200 related WeChat groups. If you can find KOLs in vertical industries to cooperate with, the number of users will double.

When it comes to channel promotion , don't use up all your resources right from the start. You may overdo it, causing the situation to get out of control and emergencies to occur, which in turn may cause user loss due to staff's inability to handle. Second, we are afraid that the fission situation of each channel cannot be detected.

It is recommended to first launch high-quality vertical communities and then launch ordinary groups. Prepare promotional words, promotional posters and copywriting in advance, and promote them rhythmically and one by one.

Finally, we review the promotion and summarize the promotion experience, mainly analyzing and summarizing some promotion experiences and methods, the characteristics of different groups, and user feedback.

1. No matter how well and clearly the guiding copy and ideas are written, there will always be users who do not understand the activity process and do not know how to operate. There are quite a few such users. They will ask questions in the background, so you must refresh the message page and reply in time, otherwise the users will cancel quickly, affecting the reputation of the platform.

2. When promoting in a group, in order to mobilize the group atmosphere and induce a follow-up effect among group members, most people will find a few small accounts to join the group to liven up the atmosphere. A reminder is that the personal signature and other information of the small account must be changed, otherwise it will be embarrassing if it is discovered that you are a shill.

3. Forwarding and sharing in Moments is something that many friends do not want to do, because they do not want to cause trouble to their friends, so most people will forward the poster information to their relatives and friends, but because the information is too vertical, the friends who receive the information are not interested in blockchain, so they will not recognize it, and the fission ends here.

In fact, the effect of the activity is closely related to the bait. If the bait is a daily necessity that everyone needs, its fission effect will be amazing. It is recommended to do this for activities in the mass product market, and the participation rate will be very high.

The author of this article @51coo compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games