WeChat public account project, you can earn 3000+ a month by copying and pasting

Everyone knows that due to the large population base in our country, the elderly population has gradually increased in recent years, and the middle-aged and elderly group has grown. Moreover, now that smartphones are popular, not only young people are inseparable from their phones, but more middle-aged people are spending a lot of time using their phones. For people of this age group, relatively few play games, so browsing information and watching videos online are the ways most people spend their free time.

WeChat public account project, you can earn 3000+ a month by copying and pasting

WeChat has also developed rapidly, occupying almost 90% of China's population, with a considerable number of middle-aged and elderly people. This shows that creating a WeChat public account for middle-aged and elderly people is a very promising project. How to do it specifically? Let’s take a look together!

1. Project Content

The things that middle-aged and elderly people are interested in are definitely different from those of young people. Since you want to create a WeChat public account for middle-aged and elderly people, you must publish content that they are interested in. Moreover, the stickiness of this type of users is relatively high. As long as they follow and like a post, they will not easily cancel it. Unless the content direction changes. The content can be moved to major media platforms.

1. Current Affairs News

The target users of this type of news are mainly male users in the middle-aged and elderly groups, and it is easier to monetize among male users. As long as the direction is chosen correctly, the monetization ability will be stronger than that of female users. Many people may not believe it, but I will introduce a few industries below and you will understand. For example: cigarettes, fishing, cars, beauties, kidney-tonifying products, etc. These products are highly profitable products, the profits are very high and the demand is also relatively high.

WeChat public account project, you can earn 3000+ a month by copying and pasting

Similarly, you can also activate advertisers and insert advertisements in articles. As long as someone reads the article, you will earn certain income.

2. Classic song and dance

Classic songs and dances are mainly for people born in the 1950s, 1960s and 1970s . These users don’t have much to do after retirement and have more free time. In addition, the entertainment in their era was relatively simple, so they have different feelings for classic songs.

What we need to do is to let them recall that era, let them feel again the things they experienced when they were young and the stars they saw, such as Teresa Teng, who were all legends of an era.

WeChat public account project, you can earn 3000+ a month by copying and pasting

There are some such public accounts now. These public accounts are like a radio station where you can listen to songs and storytelling, and are very popular among middle-aged and elderly friends. It is human nature that people tend to be nostalgic when they reach a certain age. Public accounts that publish classic songs basically attract middle-aged and elderly people, and the fans are very precise.

It is easier to monetize this type of user, as they spend more on health products every year. Offline, we can find that many people buy tens of thousands or even hundreds of thousands of health products a year. And you can also recommend some dance or Tai Chi planks. They rarely download videos like this, nor do they know where to find them. Their children spend relatively little time with them, and they are unwilling to trouble their children. If there is a good download, many people are willing to buy it.

3. Sketches and crosstalk

As for skits and crosstalk, the ones that impressed me the most were those by Song Dandan. Watching them now, they are still memorable. There are some public accounts now that update some sketches from time to time, most of which are classic sketches.

This type of audio is very popular. As long as it is well done, it is normal to have tens of thousands or even hundreds of thousands of fans. The value of fans of a public account is much higher than that of fans of Douyin and Toutiao, and the income brought by the same fans is also much higher than that of fan groups on other platforms.

If you search on WeChat, you will find that there are many such public accounts, and the content can be downloaded directly from Tencent Video, Xigua Video and other places . Or you can buy it directly on Taobao or Pinduoduo, the price is very cheap, and you can buy a lot of collections for just a dozen or twenty dollars.

2. Monetization

The main user group is middle-aged and elderly people, who have relatively strong purchasing power. This type of public account not only earns money from traffic, but can also receive advertisements. Or sell related products yourself. As long as there are users, there will be people who will come to you to realize the cash.

The market for public accounts has now slowly expanded to the middle-aged and elderly groups, and the traffic of the middle-aged and elderly groups is also the key competition target of various industries. Coupled with the support of the WeChat platform, the development prospects of public accounts for middle-aged and elderly people are still very optimistic. If you start to create a public account now, the first choice is to create a local public account, and then the public account for middle-aged and elderly people, because this type of group has better stability and a higher traffic monetization conversion rate.