You have to take your time with the copywriting, otherwise you won’t be able to write it well.
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In this era that requires us to have "full skills coverage", writing copy is also one of the daily tasks of new media editors. However, many times, there is nothing good to write about, and one may even turn up his or her nose at one’s own product: How can I write something interesting when that is the case? I'm so envious of those products that can easily take the entire Internet by storm! That’s right, brands like Durex , Xiaomi, and NetEase Cloud Music are very popular and can create waves with just a small move. However, in our lives, many industries cannot have the same natural attention as these industries, such as those selling toothpaste, cement, and nail clippers... If you are engaged in these "boring" industries, how can you output interesting content? The so-called "Six Degrees of Reality Theory" means that all objects on the earth can be connected through related objects within six layers. : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : : For example, products such as fountain pens and ballpoint pens can be associated with the "hidden weapons" in 007 to create a sense of curiosity. Changing the display dimension can allow some commonplace products to establish a connection with another time or space, which may create different sparks and bring more interesting content to everyone. For example, the public account "Zi Media" has an article titled "Use a poem to describe the personalities of the twelve zodiac signs. If it's not accurate, bite me!" ", cleverly combines ancient poetry with the characteristics of constellations, and outputs an interesting content that makes people unable to stop reading. For example, nail clippers are boring, right? But if you write an article titled "How did ancient people trim their nails without nail clippers?" 》 will easily arouse the readers' interest. Once you have successfully aroused everyone's interest, you can start to tell the product story of your nail clippers. Similarly, other "boring products" can also attract readers' interest by showing funny scenes of people using them, and then slowly tell the story. Dramatic expression of concepts: Adidas’ “Nothing is impossible”, Ford’s “Feel the extraordinary”…these are all very abstract and it is difficult for people to feel the actual content. Wouldn’t it be much better if we try to express these concepts through exaggeration, conflict, contrast, etc.? Suppose you are currently an employee of an organic food company and want to convey the "green and organic" product concept to users, how can you output the content in a dramatic way? You can refer to the tweet from a company that makes agricultural and sideline products: "The Japanese rented 1,500 acres of land in China, suffered huge losses in the first five years and were ridiculed, but shocked everyone 10 years later." It mainly tells a story about a company that was ridiculed for its own high demands in the beginning, but made a comeback 10 years later. This is what Japanese agriculture has always emphasized: "Before planting, you must first cultivate the soil, and before cultivating the soil, you must first cultivate people." Although the words sound good, many people still think that "the Japanese are just messing around, and the cost is so high, it would be strange if they can make money by farming like this!" Indeed, because of its insistence on not using pesticides, "relying on the weather for food", and the planting and breeding cycle, the company has been in a loss-making state for the first five years, and "Asahi Green Source" has even become a laughing stock of "rich and stupid". ... (The above is excerpted from the original text) Most of the time, the products we come into contact with look bland and ordinary, with no highlights, making people complain that there is nothing to write about. In fact, the situation may not be that bad. No matter how boring the product is, as long as you put your heart into it, you can always produce interesting content. The above thinking directions are just some inspirations. I believe that through creativity, everyone can come up with more dimensions to make the content richer and more interesting. This article was compiled and published by @操作合作伙伴 (Qinggua Media). Please indicate the author information and source when reprinting! Product promotion services: APP promotion services, information flow advertising, advertising platform |
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