Kuaishou Blue V Operation Guide!

In 2021, Xiaohongshu is undergoing major changes, with frequent commercial actions such as integrating accounts and stores, establishing groups, and paying for knowledge (internal testing). Despite many changes, search traffic, which accounts for 38% of the homepage traffic, is still the Ivy League of Xiaohongshu. So how can brands and creators firmly grasp this certain amount of traffic? This article sorts out 7 basic mining techniques for Xiaohongshu's traffic bonus words, 1 advanced optimization strategy and a practical review of traffic bonus words, so that you can understand the whole process of "mining-optimization-practice" of Xiaohongshu's traffic bonus words in one article.

What else needs to be done after lighting up the blue V? Many friends who are not familiar with Kuaishou service accounts mistakenly believe that all functions will automatically appear once the blue V is turned on. In fact, this is not the case. If we want to maximize the effect of the Blue V function, we also need to decorate the account homepage!

What is Home Decoration? “Homepage Decoration” is a function launched by Kuaishou service account specifically for business friends. Merchants can configure their own personalized homepage and display it to the outside world. By freely combining marketing modules, merchants can create their own marketing and improve publicity effects and conversion efficiency. It can be described as "creating an exclusive publicity and marketing center with a personalized customized homepage."

There are thirteen modules in "Homepage Decoration", including APP promotion, topic tags, selected content, expert recommendations, coupons, product consultation, posters, online reservations, content jumps, live broadcast reservations, live broadcasts, selected products and complaints and suggestions. Each module has its own specific functions. Some people may feel confused. What should I do if I may not need all of these functions? There are so many modules, I don’t know which one is right for me. What should I do? We also share the commonly used modules of several key industries according to industry classification for your reference:

[Recommended common modules for service account homepage decoration]

1E-commerce industry: live broadcast, latest activities, e-commerce coupons, and selected products;

2. Gaming industry: app downloads, welfare coupons, explanation/skills videos, expert recommendations;

3. Local life: activity showcase, topic tags, coupons (supports jump to Meituan, Qunar, Ctrip, etc.);

4Automotive industry: test drive activities, popular car models, collecting clues.

Tutorial on commonly used modules for “Homepage decoration”? It is not enough to just know the names of these modules. How to operate and set them specifically? Many friends know that when we publish Kuaishou videos, we don’t have to use mobile phones to publish them. We can log in to the Kuaishou creator service platform and publish them using the PC. Similarly, you can also use the PC to do "homepage decoration", the login path is: https://b.kuaishou.com. We have selected several modules that are most used and most helpful to merchants for introduction:

1Featured Content

The featured content module is the video content that the merchant has selected for quality or that they consider to be very important. It is displayed on the homepage. The purpose is to allow users to see our best works or the video content that best demonstrates our selling points and advantages as soon as possible. Some friends may ask, since both are displaying videos, what is the difference between them and the works column? Will the works I have directly published also be displayed? The highlight of the selected content is that it not only links to the works we choose to display, but also allows us to customize the cover, title copy, topic tags, and highlight tags for these works, further strengthening the content we want to emphasize from four aspects.

2. Hashtags

The use of topic tags has a long history. We all know that when posting short videos, we will add some #topics in the text in order to attract relevant traffic and get topic traffic. This function can actually also be added to our Kuaishou homepage. Set highly relevant and relatively popular topics as tags and add them to the homepage, and provide guiding copy that inspires user action to promote user dissemination and communication. For accounts that initiate promotional activities, you can also set the activity theme as a hashtag to attract traffic. We can jump the topic link to a video on the Kuaishou account, an internal link, or a third-party h5 page to interact with the topic.

3Live broadcast appointment

Live broadcast reservations are usually displayed below the account profile and above the video works. The purpose of this module is to allow users to know our live broadcast time in time and avoid missing the host's live broadcast. One live broadcast reservation module can support adding 5 reservation information. The reservation function will automatically stop 10 minutes before the official live broadcast starts. There are a lot of people who live broadcast on Kuaishou, and they are very active. Especially for merchants who have the need to sell goods, live broadcasting is an indispensable part, and the importance of this module is self-evident.

In addition to live broadcast appointments, businesses with a high density of live broadcasts can also "drag" the content being broadcast live to the "homepage decoration", which can also be used as a live broadcast traffic port, making it convenient for our fans to enter the live broadcast room and watch with one click.

4Expert Recommendations

Many people do not set up just one account on Kuaishou, but multiple accounts simultaneously. This also utilizes the function of the parent-child matrix, the purpose of which is to enable multiple accounts to work together to achieve the effect of linkage communication. At this time, the module recommended by experts is used. Using this module, we can display accounts related to ourselves on the homepage, so that fans of the parent account and sub-account can have a comprehensive understanding of our brand or product. For example, one of Kuaishou’s official accounts, “Kuaishou Creator Center”, includes other official accounts with highly consistent user overlap, such as “Kuaishou Creator Academy”, “Kuaishou Administrator”, and “Kuaishou Spark Plan” under the expert recommendation module on its homepage.

Similarly, when our account reaches a certain scale, we will also cooperate with our benchmark accounts and cooperative accounts to attract each other's traffic, and will also use the influencer recommendation module. Many internet celebrity accounts of the same MCN agency will be linked together to jointly create new works to promote communication between fans of both sides and achieve two-way growth.

5Online reservation + carousel poster

Online reservations can help businesses collect information from users with needs and display titles. An online reservation module can be configured on a homepage according to needs. The effect is equivalent to setting up an online contact port on our account homepage. The inquiries coming in from this port will be summarized into the clue management together with the video "little key" sticker.

It is recommended that the online consultation module be placed as high as possible, the more obvious the better. It echoes the contact us below the account profile. If it feels a bit abrupt, we can also add a poster module at the top of the online consultation module, which is the top of the entire "home page decoration". Poster images are very suitable for atmosphere creation and brand promotion. For example, you can use the poster module to convey the merchant’s main products/services, or the latest activities. Poster images can be made into a carousel effect. We can configure up to 5 images as carousel posters.

6Product consultation

In addition to the small window cart with Kuaishou store, we can also display the products for sale directly on the account homepage, which is equivalent to a product showcase, directly displaying the products and prices, and interested users can leave inquiries directly. It is very suitable for businesses that provide training services, the automotive industry, or directly sell equipment, as the prices are clearly marked and visible. However, please note that this function must be used in conjunction with the online consultation module to be effective.

What is the module sharing that merchants love the most? By applying the modules introduced earlier, the "facade" of "homepage decoration" can basically be considered completed. Here is a picture of the homepage of an account after decoration for your reference.

To make a simple analogy: the function of "homepage decoration" is actually to build a "video website" on our Kuaishou account, and the video works are equivalent to the product list on the website. The combined use of several modules can maximize the effect of the "video website". The modules that are most popular with merchants and can attract the most exposure and fans are:

1 Common combinations for e-commerce users: store introduction, coupon area, selected content

2 Common combinations used by brand users: live broadcast reservations, topic tags, and expert recommendations

3 Common combinations for serving users: live booking, online booking, product consultation

summary:

In general, turning on the Kuaishou Blue V certification function can be understood as opening a membership on Penguin (QQ), and you can enjoy various membership benefits. "Homepage decoration" is the most commonly used function among membership benefits and the one that helps merchants the most in their business. With “homepage decoration” in hand, traffic is naturally indispensable! However, please do not misunderstand that you can violate the rules at will after lighting up the blue V and doing the "homepage decoration". You must abide by all the Kuaishou community rules. Similarly, the saying that "you will be restricted after lighting up the Blue V" as many people say does not exist. On the contrary, after authentication, the weight of our account will indeed be improved to a certain extent. For example, priority display during search and fuzzy matching are functions that accounts that have not lit up the Blue V do not have.

Author: Silk Road Academy

Source: Silk Road Academy