For corporate short video operations, grasp these 5 points!

How to achieve marketing demands through corporate short video operations should be an issue that every corporate short video operator is very concerned about and constantly exploring.

If you want to achieve marketing goals through corporate short video operations, the fastest way is to create good short video content, because only good short video content can bring more playback volume and guide more people to like and pay attention, which will make it easier to achieve the ultimate marketing conversion goal.

Therefore, this article will share with you how to operate corporate short videos and create high-quality short video content.

Step 1 of high-quality short video content: Determine the content direction

How to determine the content direction of short videos?

For corporate short video operators, it is all about making videos that are useful to your target customers. When determining the direction of short video content, you need to remember these 4 sentences:

1) The number of followers on an account is meaningless, the verticality of the content is the key

2) High video playback is meaningless; being interesting and pleasing to the eye is not as good as being accurate and useful

3) Useful videos: Professional content is better than fancy and funny videos

4) Desired customers – The breadth of the scope is meaningless, it is more important to be clear about the target.

High-quality short video content Step 2: Clarify the industry direction

How can corporate short video operations create useful videos? Clarifying the industry direction is the key.

If you want to create high-quality short video content, the prerequisite is to be useful to customers, not what you want to express.

You must understand that usefulness means authority, usefulness means attraction, and usefulness means conversion rate.

Examples of short video content:

① Catering industry: 30 ways to prepare hot pot base and what to steam with for the best flavor;

②Automotive industry: 20 tips for car maintenance in winter, how to deal with the fault light on;

③ Clothing industry: How to identify pure wool sweaters and how to wear them to look slimmer instantly;

…

High-quality short video content step 3: Find target users

How can a company find the customers it wants through short video operations?

Confirm user portrait: including user gender, age, region, activity time, etc.

Target user query method: Douyin certified enterprise account backend - user management function.

High-quality short video content step 4: Who is the protagonist of the video

Language is the product of humanity’s high level of illiteracy and is also the form with the lowest threshold for learning and communication. Appearances are fleeting, the person who speaks is the key.

Therefore, after the company’s short video operation has determined the first three steps, the next thing to do is to determine: the speaker of the short video.

For corporate short video operations, the “speakers” are store owner > partner > store manager > smart clerk.

High-quality short video content step 5: content structure

The three-part short video content structure that works well every time:

The beginning should be attractive (5s≈20 words), with a hot topic in front. This determines the completion rate. The three common elements are: curiosity, excitement, and relationship.

In the middle, you need to be detailed (30s≈130 words), share the details, and the users are all newbies.

At the end, guide interaction (10s≈20 words), throw questions to the audience, and guide users to like, follow, comment and forward

Recommendations for high-quality short video content: The recommended length is 45 seconds, get to the point, and don’t waste a single word.

Enterprise short video operation skills

A: The short video content should be related to your product or store

B: Others’ high costs are your low costs

C: The 80/20 principle for short video content classification: 20% innovation and evolution + 80% basic and useful

Suggestions for Enterprise Short Video Operation

01. Respect the rules and avoid buying followers or likes

02. Respect users, you can beautify yourself and your products appropriately, but avoid deception

03. Stay rational and restrained, and don’t be a number-making party or a wool-collecting party with no future.

04. Focus on short video content and avoid unorthodox practices

05. Understand fans’ thoughts and continuously improve short video content

Summarize:

The positioning of corporate short video operations is the tone, and content is the vitality. If you want to achieve marketing goals, the key is to combine user needs and preferences and continuously output high-quality short video content. This is the key to the long-term development of a corporate short video account and the realization of marketing goals.