Mini Program promotion model and marketing plan, how to promote and attract traffic for Mini Program?

This is the best of times, and the worst of times; this is an age of wisdom, and an age of foolishness; this is an age of 15 seconds of fame, and an age where even good wine needs to be hidden if it is not well known; there are many people whose mini-programs are very well made, but unknown to others, just like God's punishment for an elder who loves golf making the golf hole-in-the-hole but unable to tell anyone, which is very uncomfortable. How to promote mini programs? I looked up some information and found our SEO lady. Under her guidance, I got first-hand information to share with everyone.

There are two ways to promote mini programs: offline promotion and online promotion.

Let's first understand offline promotion. What are the offline promotion methods?

Offline Promotion

1. Advertising and promotion

Advertising refers to promotion in the form of posters, videos, audios, etc., which appear in public places, transportation vehicles, etc., such as subway advertisements, elevator advertisements, large shopping malls, entertainment venues posters, video promotions, etc., to spread the word.

2. Activity Promotion

Event promotion is mainly based on offline event promotion, which is carried out through holding some activities; campus, supermarkets, marketing meetings, etc.
Li Zi: If your mini program is related to the education industry, you can cooperate with colleges and universities and sponsor school club activities, such as club welcome parties at the beginning of the school year, to gain a great deal of exposure and leave the deepest impression. During large-scale exams such as the college entrance examination, you can set up booths, give gifts with the company's brand information to candidates and parents, and do volunteer activities to promote the company.

For example, when there are events such as marathons, you can volunteer to pick up trash and participate in other public welfare activities, wear clothing with the company logo, increase the corporate image and product awareness, etc. As long as it is a large-scale event with a large crowd, related to your products, and has positive energy, you can participate.

3. Business card promotion Business card promotion is mainly carried out through offline business card distribution; for example, when attending a business meeting or large-scale event, business cards can be shared on a large scale for dissemination. (This method can also be performed online).

4. Promotion by leaflets: Print out relevant promotional information in advance and promote by asking someone to distribute leaflets;

5. Promotion through gift printing: Brand information is printed on the gifts, and then mailed to customers for promotion; or brand peripherals related to people's daily life are made, and used as activity gifts on WeChat official accounts, or given to relevant personnel at meetings, such as small ornaments on keys, mobile phone cases, card holders, exquisite notebooks, etc., which are closely related to people's lives, can be seen every day, and can also be given to others.

6. QR code promotion Before carrying out QR code promotion, you can design and beautify your own QR code on some websites, and then promote it in physical stores or on business cards; you can use scanning QR codes to obtain WIFI passwords, etc.; there is QR code information on the surrounding areas of the merchant, and when participating in an event, keep a place for the QR code on the product introduction.

After talking about offline methods, let’s talk about online promotion methods, which include online promotion within the WeChat system and outside the WeChat system.

1. Self-media promotion

The self-media promotion platform includes three major camps.

First Camp:

WeChat platform (WeChat public platform, WeChat personal account (friend circle), WeChat group, WeChat advertising resources)

WeChat public platform is a good friend of mini programs. We will focus on it in the WeChat system below;
WeChat personal account is actually a circle of friends, through which products and activities are announced on a daily basis, similar to micro-business;
WeChat groups: Since mini programs cannot be shared to Moments, community operations are crucial to mini program operations. You need to have your own core fan base to promote your own products and activities in the group.

WeChat advertising resources, namely Moments ads and public account ads, we will talk about this later;

Weibo platform: (Weibo advertising resources, corporate Weibo)

Frequently posting on Weibo, sharing related articles, checking in on related topics, sharing, and taking advantage of related hot topics, etc.

Question and answer platform: (Zhihu, Fenda, Baidu Tongda, 360 Tongda,)

You can just set up your own column on Zhihu, Douban, etc., answer questions regularly, and publish relevant articles for popular science. Because people are now numb and resistant to advertisements and soft ads, popular science answers will have unexpected gains and publicity effects, and increase the company's authority and prestige.
Encyclopedia platform: (Encyclopedia platform, 360 Encyclopedia, Hudong Encyclopedia, Baidu Wenku, these require long-term operation and investment, and are not suitable for all enterprises)

Second Camp:

Live streaming platforms (Huajiao, Inke, Panda, Yizhibo)

Live lectures, inviting experts to give lectures, and experienced people in the industry sharing relevant experiences, etc.

Video platforms (TikTok, Miaopai, Youku, etc.)
Promotional videos can be published on various video websites and posted on Weibo, Toutiao and other self-media. I learned about mini programs through the "Jump Jump" video on Douyin. Douyin has made many mini programs popular. If you have an idea, just shoot a short video for your mini program and play with it. You may become an Internet celebrity.

Audio platforms (Himalaya, Lizhi FM, etc.)

There are two ways to promote. One is to open a special column and record relevant audio, news and popular science are better. The second is to place advertisements in audio so that the audience will receive your product information before listening to the audio.

The third camp:

We-media platforms (Toutiao, NetEase, Xiongzhang, Sohu self-media, etc.)

Just publish articles regularly and interact with readers.

Forum platforms (Douban, Baidu Tieba, Zhihu, well-known forums, etc.)
Similar to a question-and-answer platform, you can answer questions and interact with people in related groups. Later, you can leave the WeChat group for community operation. Whether it is a question-and-answer platform, a forum platform, and later fan resources will be transferred to WeChat.

A small program promotion plan

(New Media Rectangle)

2. Promotion within the WeChat system

There are four parts in the WeChat system promotion: WeChat entrance, natural ranking entrance, nearby mini-program entrance, and offline promotion entrance (because it is repeated with the offline promotion above, I won’t talk about this)

First, WeChat portal (the father of mini programs)

1. WeChat Advertising

Moments Ads

Insert mini program ads into article content

Insert mini program ads at the bottom of the article

The above three methods require fees for advertising. Although they are paid, they are effective quickly for terminal merchants, especially for physical merchants when traditional methods such as door-to-door promotion are ineffective.

Nearby Mini Programs (Official Advertisement)

Mini Program cross-advertising (i.e. mini programs promote each other and are linked to each other, provided that both mini programs are linked to the same official account)

2. WeChat friends

Push mini program business card to friends in private chat

Spread the mini program business card within the community

Second, natural ranking entrance

1. Search for natural rankings. The influencing factors include the launch time of the mini program, the name of the mini program, whether the mini program has been used (browsed), and the cumulative number of users who have visited the mini program.

One more thing to add: In custom keyword optimization, a mini program can add 10 keywords and can be modified three times a week. Each review takes 7 working days. Try to choose keywords that are relevant to the region, brand, group, and core business, and try to choose shorter and more popular keywords (you can use the WeChat Index to view and compare keyword popularity. It is recommended to optimize every 1 to 2 weeks based on the data)

2. Nearby Mini Programs

prophet:

Each mini program can add 10 geographic locations. Within 5KM of the geographic location, all mini programs can be exposed for free. The closer the distance, the higher the priority. There are various categories, and they are also displayed according to the distance under the category column.

The nearby mini programs are effective for physical businesses, especially hair salons, supermarkets, shopping malls, etc. The nearby mini programs can effectively divert offline resources and easily combine online and offline.

3. List of historical mini-programs

There's nothing much to talk about here, let's look at the pictures

Mini Programs List

Mini Program Search History

Drop down chat

Long press the mini program home button

Furthermore, the official account entrance (a good friend of the mini program)

A small program promotion plan
1. Public account information page
2. Jump to the mini program from the menu bar of the official account
3. WeChat official account picture and text message push applet
4. Follow and reply to messages on the official account
5. Insert mini-programs into official account articles (unofficial advertisements)