17 Free Ways to Promote Your Online Store

Nowadays, running an online store requires not only the quality of the goods, but more importantly, promotion. If you don’t have a good promotion method, no one will know about your product no matter how good it is. The quality of promotion determines the credibility and popularity of the online store and website. Some online stores ignore the actual situation in their early promotion and launch many discounts in order to be attractive, which ultimately leads to failure to meet actual requirements and customer dissatisfaction.

Tip 1: Blog Promotion

Whether it is Taobao Blog, Sina Blog, Ali Blog or a professional website, you can use the name of your store or product as your pen name, and then finalize the article. The title of the article should be eye-catching and the content should be rich, so that it will be easily noticed by search engines and achieve the purpose of promotion.

Secret 2: Taobao community promotion

Promote yourself in the Taobao community. The Taobao community integrates many buyers and sellers, and everyone may become your potential customer. Join some popular gangs in the community to post and reply to posts. Before posting, you must first understand the posting rules of your gang. Don't post randomly, otherwise you will easily be deducted silver coins. Posting a good post has a very powerful effect. It can effectively increase the number of store visits and will greatly increase buyers' trust and recognition of you, thereby facilitating transactions. If a post is featured, pinned or recommended to the community homepage, the number of views on your store will continue to increase, bringing traffic and possible sales opportunities! Publishing featured posts can also earn you 10 silver coins, or you can participate in some community activities and have the opportunity to get more silver coins. You can use these silver coins to buy advertising recommendation spots in various sections of the community, thereby promoting your store.

Secret 3: Shopping Guide Network Promotion

Professional shopping guide websites use an integrated marketing model with precise traffic delivery to help merchants solve problems such as low traffic and low conversion rates, provide effective targeted traffic, thereby increasing store sales and promoting sales promotion. Honest and safe shopping guide websites like Alitui are more reliable for buyers and are also very beneficial to the majority of Taobao shop owners.

Tip 4: Q&A Promotion

Search for questions related to your store's products on major question-and-answer websites such as Baidu, Tianya, Sogou, Youdao, etc., answer them patiently, actively provide help, and finally leave your QQ number and wait for someone to add you. After adding QQ, you should answer carefully and help customers, and put links to a certain extent. If a customer does not know how to use Taobao, be patient and teach him the details of registration, payment, etc. Don’t be bothered by it. If you teach him how to make purchases step by step, he will definitely be your lifelong customer.

Tip 5: Forum Promotion

This is a frequently used method. When you have time, go to more forums, such as Taobao forums, and post some essential posts, in which you can promote your own online store.

Secret 6: Indirect Website Promotion

Information is posted on local city websites about second-hand markets, finance, and flea markets. If the distance is not far, goods can be delivered directly to the door, which makes it easier to close a deal.

Tip 7: Make full use of Taobao’s existing promotional tools for promotion

(1) Free gift for every order. By setting up free gifts for purchases over a certain amount, you can improve your store’s sales performance, increase your store’s purchase conversion rate, increase the number of sales, and increase product exposure.

(2) Order a set meal. By selling several products together as a package, buyers can purchase more products at one time, thereby improving the store's purchase conversion rate, increasing the number of sales, and increasing product exposure.

Tip 8: Email Promotion

1. Use QQ group email promotion. Join the q group and send group emails. QQ's group email is very convenient. Just click send and all members in the group will receive your email.

2. Use email marketing software. This may not be used by many people. First, use the search engine to search for the email addresses of the corresponding people, and then use the mass mailing machine to send them mass messages. Friends who are interested can download it online for use.

In both approaches, attention should be paid to the writing of soft articles.

Tip 9: Small gift promotion

It is recommended that you send your business card and flyers or some small gifts when sending goods to buyers. Print the name of your store and the address of the online store on the small gifts to deepen the buyer's impression of your online store.

Tip 10: Free event promotion

Sign up for free activities on Taobao (activities suitable for your own store). For example: 1 yuan flash sale on Taobao mobile app, registration for products from suppliers on Tao1 station, 5-hour 1 yuan auction during lunch break, etc.

Tip 11: Super Buyer Show Promotion

Make good use of super buyer shows. There is a super buyer show in the Taobao community. If a seller says how good his product is, people may not necessarily believe it. But if a buyer says how good the seller's product is, people will generally believe it, especially when the buyer and the seller have no relationship. So you have to provide this information to the buyer. If the buyer is willing to display your product in this way, it is the best free promotion for you.

Secret 12: Image watermark promotion method

Don't be afraid of others stealing your store's photos. On the contrary, let everyone steal your photos as much as they want, provided that your photos have been watermarked with your online store's URL. Once your photos are stolen, others will help promote you. Haha, if you watermark your online store, put the online store address, and actively let other sites quote the pictures to increase the URL exposure, wouldn't the publicity effect be better?

Tip 13: Video Flash Promotion

We are all used to placing simple information such as pictures on Taobao stores. Have you ever thought about putting a FLASH video with light on your products? If you do it, you will be unique. All shop owners with a keen eye can make money that others cannot. You may be this outstanding shop owner, haha. Use videos to keep buyers' feet and use the plot of the video to win buyers' return rate.

Secret 14: Free one-way link promotion method

Some online shop owners just want to establish friendly links with others. They are willing to link to others only if others link to them. In fact, this is not the case. You can link to other online stores for free, which can not only enrich the information of your own online store, but also make your own web page results appear when netizens search other sites. Therefore, if you choose a URL with relatively large traffic for this single link, the search engine may bring you a lot of traffic.

Secret 15: Traffic Statistics Promotion Method

Place a page reference code on all the pages of your online store, place statistics of other online stores on the referenced pages, and use program code to control the change of statistical ID. When other webmasters check the statistics and browse the source of visits, your online store will appear. Most webmasters will click to view. This promotional method is very effective and is a secret trick that is never revealed to outsiders. Many people know the power of Baidu and Google from the sources of visits to their online stores. Haha, have you tried it? If not, then take action!

Secret 16: Encyclopedia Online Store Promotion Method

The number of encyclopedia entries is increasing rapidly nowadays, and many of them are included in the search results. You can create an entry with your online store name in the encyclopedia entry, but be sure to write it well so that Baidu does not think that you are advertising. You need to make Baidu's administrators willing to accept your entry. Once accepted, your online store will become famous. Haha, the biggest advantage of this method is that you can directly use the link to your online store in the reference materials. Generally, people who search for this entry can easily enter your online store, haha. Or you can add your link to the relevant entry, which is also great! For example, if you sell gifts, you can add your online store link to the reference information on the "gift" entry in the encyclopedia. However, I emphasize again that you must not let Baidu think that you are advertising.

Secret 17: Business Card Promotion

This is very simple, but the effect is obvious. You can make some business cards and give them as a gift when you send goods to buyers. Note that the business card must have some content that is useful to buyers, such as a calendar, horoscope information, etc. Otherwise, buyers will just throw it away after receiving it and it will be ineffective. You must add both information about your online store and information that is useful to buyers at the same time to make your business card play a long-term role. When some buyers need to buy again, they will naturally think of your online store when they look at the business card in their wallet.