How much does Tencent Zhihui charge for advertising? How effective is Zhihuitui?

Tencent Zhihuitui has a large number of platform resources including Tencent.com, Tencent News Client, AIO Mini Homepage, WeChat News Plug-in, QQ News Plug-in, Tencent Video , Tencent Video Client, etc. You can select these platforms to view the location and form of advertising resources and choose the resource position that suits you.

Tencent Zhihui promotes account opening, contact Qinggua Media official

Advantages of Zhihuitui :

• 1. Massive users and high-quality resources: Integrate Tencent's best resources to easily target a large number of users , achieving an average of 500 million high-quality exposures per day.
• 2. Diversified promotion : rich creativity, rich pictures and texts, and various forms, including display image ads, patch ads, news flow ads, text link ads, etc.
• 3. Accurate effect: Tencent’s 17 years of big data support and multi-dimensional targeted intelligent matching. Based on big data mining, promotional information is pushed to users in need; targeted conditions are optional to reach target customers directly and achieve precise delivery.
• 4. Flexible placement: low threshold and independent placement. Pay based on results, CPC billing, so that every penny is spent wisely.

(1) News ads in information flow are integrated into reading, natural, efficient, and instantly shareable. (2) Large-image ads in information flow are super large, with massive exposure, instant sharing, and brand-effect integration. (3) Large-image ads on content pages are inertial to reading, in prime position, visually prominent, and naturally presented. (4) Text link ads on content pages are inertial to reading, in prime position, concise, and easy to make. (5) Large-image ads on comment pages are fun to comment on, and people love to comment and interact. They are in prime position and visually prominent.

• Tencent video ads:

“Tencent Video is committed to building China’s largest online video media platform, with rich content, excellent viewing experience, convenient login method, 24-hour multi-platform seamless application experience and fast sharing product features, mainly to meet users’ needs for online video viewing.”

• Tencent:

"Tencent.com is the most visited Chinese portal website in China. It is a large-scale comprehensive portal website launched by Tencent that integrates news information, interactive community, entertainment products and basic services."

• Tencent Weibo:

“Based on a user base of over 100 million, Tencent Weibo aims to establish a communication network with people at its core, contribute real-time, dynamic and diverse valuable content, and spread valuable content through the relationship chain network to form an influential “media + social network ” platform.”

• Tencent Mini Window:

"Tencent mini homepage, Tencent mini version, mini homepage, QQ pop-up news, a large professional news site that provides domestic and foreign financial, technology, social and entertainment information."

• Tencent News Client:

"Tencent News Client is the news client with the largest daily user coverage in China. It is targeted at users with high news sensitivity, has a deep insight into the habits of mobile users, and aims to provide users with an efficient and high-quality reading experience with a concise and lightweight approach."

1. What is Zhihuitui?

Zhihuitui integrates the high-quality resources of Tencent's three major systems of information, entertainment, and social networking to provide online performance marketing services for small and medium-sized enterprises. Through a deep understanding of user needs and based on big data mining, corporate promotion information is pushed to users in need in multiple forms, achieving accurate advertising and greatly improving advertising effectiveness.

1. What are the advantages of Zhihuitui?

Massive users: Covering Tencent's 800 million highly active users, reaching a wide range;
High-quality resources: Integrate Tencent's best information, entertainment, and social resources, lock in Tencent's best user groups, and invest whenever you want;
Diversified promotion: Say goodbye to single text links, your ads can also include pictures and texts, and dynamic videos are also fine. The promotion forms are more diverse, the information delivered is richer, and the advertising creativity is more unlimited;
Precise effect: Based on big data mining, your promotion information will only be pushed to users with demand, with optional targeting conditions to directly reach target customers and achieve precise delivery;
Flexible delivery: fully self-service delivery, flexible combination of multiple resources and multiple advertising formats, everything is under your control

1. What are the product resources of Zhihuitui?

Tencent Video patch ads, Tencent Netcom bar ads, Tencent Net mini homepage lower right button ads, Tencent Weibo hover ads, Tencent Video mobile pause ads, Tencent News client comment page banner ads and other cross-terminal and multi-platform resources reach a wider range of users and spread more efficiently

1. What are the advertising formats of Zhihuitui?

There are various advertising forms such as display image ads, video patch ads, news flow ads, text link ads, etc. Say goodbye to single text links. Pictures and texts are more vivid, and dynamic videos are also no problem.

1. How to place Zhihuitui advertisements ?

1. Register and open a Zhihuitui account
2. Set promotion conditions
3. Reach target customers accurately
4. Promotional objectives achieved

1. How is Zhihuitui's products charged?

Tencent Zhihui uses a pay first then recharge method to promote advertising. Before placing social advertising, you need to pay first. The advertisement can only be placed after the system confirms the payment and recharge is successful. The number of clicks generated by the advertisements is settled based on Tencent’s monitoring data. Advertisers can adjust the CPC of their ads at any time. The new CPC will generally take effect within 10 minutes after the modification is submitted.

View: Tencent Zhihui’s advertising space explanation