Don’t fall into these pitfalls when placing Douyin+ ads!

For Douyin accounts that are in urgent need of increasing followers or monetization, launching Douyin dou+ is indeed a good method.

Compared with the well-known Fanstong and Guangdiantong, Douyin dou+ has a lower user reach cost (100 yuan/5,000 people, with an average cost of only 2 cents per exposure). If user feedback is good enough, it can even bring secondary exposure and become a "hot video", thereby increasing fans or directly realizing cash.

Especially for accounts that sell goods, if Douyin+ is used well, the profit effect can be very considerable.

According to feedback, some members have achieved a monthly revenue of more than 3 million yuan by investing in Douyin's dou+, with the highest investment-output ratio reaching 1:2 or 1:3; that is to say, an investment of 100 yuan in dou+ can earn a maximum of 300 yuan in commission.

According to insider information obtained by Qingguajun, at least 80% of the products and sales accounts on the Douyin influencer sales list and Douyin good product list are listed on Douyin+.

What is dou+?

Dou+ is a video heating tool on the Douyin platform. After purchasing and using it, you can recommend videos to more interested users and increase the video's playback and interaction volume.

What are the benefits of launching dou+?

The purpose of burning Douyin dou+ is to quickly expose your own works, brands, and accounts. (Commonly known as spending money to buy traffic)

1. Use money to buy exposure

2. Use money to buy fans

You can vote Dou+ for your own videos, or for others. As long as you have money, everyone can participate.

Where is the entrance for DOU+ delivery?

The operation is very easy: click "..." in the lower right corner of the Douyin video playback interface to enter the sub-menu, and you can enter the popular topics on Dou+.

▲How to place Dou+ ads

How to deploy dou+ to maximize the effect?

However, everyone needs to be reminded that investing in Douyin+ is a technical job. If you don’t understand the methods and techniques and invest blindly, it may not create any waves and achieve the expected results, and your money will be wasted.

So how can we maximize the effectiveness of Douyin+? The highest input-output ratio?

The timing of our release of Douyin+ is very critical. The general practice is that at the beginning of a video release, if you see signs that the video may go viral, use Dou+ to give it a push about 1 to 2 hours after the video is released, to increase the chances of the video going viral.

How to judge whether a video has the potential to go viral?

We all know that there are four main factors that determine whether a video can become popular: completion rate, like rate, forwarding rate, and comment rate.

According to feedback and our experience gained through a lot of practical operations, videos suitable for Douyin+ must meet at least the following four points:

(1) Completion rate: Try to choose content within 15-30 seconds

(2) Like rate: Generally, if the like rate reaches 5%-10%, it has the potential to explode.

(3) Forwarding rate: Generally, the forwarding rate is around 1%.

(4) Comment rate: about 1%

Douyin's recommendation mechanism is superimposed. When a work is just released, it will be given 500 views. If it has 500 views and the four comprehensive indicators are good, it can enter the 3,000 traffic pool. If it exceeds 3,000 views, it will enter the 10,000-view traffic pool. Then enter the 100,000 level, 300,000 level, 500,000 level and above 1 million.

Therefore, creating good content is the key among the keys.

It should be noted that Dou+ should be invested in the early stage of video release. The later it is, the less obvious the effect of Dou+ will be. Once you miss the golden period of video fueling the market, no matter how much Dou+ you use, it will be of no avail.

Why does it show that dou+ cannot be delivered/review failed?

In addition to machine review, Douyin dou+ also has manual review. Although you spend money, you can’t access Dou+ just by spending money. Some illegal content in the video, title copywriting, etc. may all be reasons why dou+ fails to pass the review.

Only videos that meet the DOU+ delivery specifications and have passed review can be delivered to DOU+.

If the video contains advertisements, copied videos from others, infringes upon copyright, contains watermarks, or other content that does not comply with the Douyin community content standards and DOU+ delivery requirements , it will be shown as unable to be delivered or will fail the review.

Therefore, it is really important to understand the platform rules before making any placement. Otherwise, if you work hard to make a video, modify its content thousands of times, and finally fail to broadcast it due to compliance issues, it will be a huge loss!

Here are some specific situations where Douyin dou+ delivery is rejected:

►The video does not meet the dou+ delivery specifications

The video you uploaded does not meet the Dou+ delivery requirements at all, and it cannot even reach the review stage and is directly passed. In response to this situation, Dou+’s official response is to pay attention to the following points:

1. The bottom line is that the content should not contain any illegal, irregular, or offensive content.

2. Adhere to originality and do not copy other users' videos on or off the site

3. Marketing strategies cannot display products and brands for a long time

For example, the following video cannot be posted on TikTok+ because the upper body is exposed. However, it did not affect the growth of the three indicators of video likes, comments and shares, with 970,000 likes, 16,000 comments and 4,000 shares.

►Review failed

That means your video has entered the review stage of TikTok, but the final review result is failure!

There are roughly the following reasons why Douyin dou+ video review was rejected:

1. Contact information appears in the video and video description . Such as telephone number, WeChat ID, QQ number, QR code, WeChat public account, address, etc.

2. Contains obvious marketing solicitation information . Such as title solicitation, video word-of-mouth solicitation, video poster or flyer solicitation, price information, title product efficacy introduction, etc. Examples are as follows:

a. Title solicitation: "Don't have time to help your child with homework? Just ask xxx"

b. Oral promotion/brand efficacy: "xx care gel, applied to mosquito bites, quickly relieves itching in 10 seconds, can be used for various minor skin problems"

c. Price solicitation: "xx facial cleanser, original price 100 yuan, now only 49 yuan, free shipping nationwide"

3. Obvious brand marketing message . Such as brand freeze frames, commercial subtitles, unofficial commercial stickers, unofficial music, etc.

a. Brand frame: The frame number of a certain app download advertisement that appears in the video

b. Commercial subtitles: Commercial subtitles appear in the upper right corner of the video

c. Unofficial stickers

4. Directional business store name;

5. If the video content contains commercial stickers/music, it can be put on Dou+ under the premise that the video content is compliant. The entry certificate of Douyin commercial stickers/music shall be based on the BPM purchase entry and online email;

Video marketing content that contains spoken explanations of a brand’s products cannot be placed on Dou+. Videos whose content does not comply with the Douyin site conventions cannot be placed on Douyin dou+.

The above are the reasons why Douyin’s dou+ videos cannot be released and are rejected. Douyin attaches great importance to the originality and content of the video, so remember that these situations must not appear in the video, which will affect the promotion.

Where does the money go when dou+ fails to deliver/review?

If the video fails the review or the order is terminated, the refund will be returned to your DOU+ account within 4-48 hours. You can check it in "Me" - "=" - Service below" - "DOU+ Popular" - "Service Treasure Box" - "Refund". The remaining balance can be used for the next delivery.

If you need to withdraw cash, you can do so in the above entrance "Apply for Refund", and it will be refunded to your original payment account within 48 hours.

Finally, let me share a good Douyin dou+ delivery strategy:

If your Douyin+ budget for this video is 300, invest 100 per hour, and invest three rounds in total. When the data drops, invest 100. Small-cost investment has been proven to work. Especially suitable for accounts that sell goods.

As long as the video quality is acceptable, the ROI can basically be maintained above 1:1.5 through Dou+. That is to say, if you invest 100 yuan and get a commission income of 150 yuan, you still earn 50 yuan. Of course, this is just a rough estimate, and the final profit will be deducted from a small service fee.

Author: Doushang Media

Source: Doushang Media