Five ways to promote and attract new customers on APP

Now when you open the app store , whether it is from Apple, Huawei, or Xiaomi, you can see countless different apps. With open source and lower development costs, more and more companies are developing their own apps. People always think that the development of an app is like this: development → launch → a large number of new users → one million monthly active users... and so on.

What you may actually encounter is this: development → launch → several new users every day → only active users are internal staff → project forced to suspend.

In this process, we can see that most companies can develop and launch an APP as long as they want to. The key to its success or failure lies in the growth of new users, that is, attracting new users. Whether it can gain the favor of users is the foundation of APP development.

What the editor shares in this article are the five major methods to attract new users to the APP , identify target users , convert them into registered users, and achieve rapid development of the APP.

1. Major app stores and download sites

Major application stores and download sites are the main battlefields for users to download apps, which can be divided into three categories:

1. App stores that come with each mobile phone brand : Well-known mobile phone manufacturers such as Apple, Huawei, Xiaomi, OPPO, etc. all have their own app stores. These stores are industry-leading in terms of page experience and APP recommendation mechanism, and can be used as the main promotion channel .

2. Third-party application market : such as App Store , Wandoujia , Baidu Mobile Assistant , 360 Mobile Assistant , etc. The third-party market exists in major mobile phone brands and has a relatively popular market share. It can be used as an auxiliary channel for APP promotion and customer acquisition. A relatively large one like App Store can also be used as the main promotion channel.

3. Major download sites: such as Green Download Site, Sunshine Download Site, etc., can be used as general channels for APP promotion and customer acquisition. Users only need to be able to search for them on the download sites, because the traffic of those websites is relatively low.

2. Advertising

For traditional enterprises and enterprises with a certain amount of capital, they can consider placing advertisements to increase registration and visibility. Common forms of advertising include: information flow advertising , search engine bidding advertising, and offline advertising.

1. Information flow advertising: Baidu, Tencent, Weibo, Zhihu, Toutiao, and Douyin can all be used as places for information flow advertising. The key is to find the target users and add the right price to acquire users.

2. Search engine advertising: You can place advertisements on search engines such as Baidu, 360, and Shenma.

3. Offline advertising: For example, online education companies can choose to place advertisements in subways, bus stations, buildings and other locations near schools, while e-commerce companies can place advertisements in buildings, office buildings and other places.

4. Location-based advertising: Current network positioning is quite accurate, and advertising can be delivered based on the user's location, such as location-based delivery in WeChat Moments , which is more suitable for physical, immovable stores such as restaurants and gyms.

It is worth noting that in the process of advertising, the key consideration is how your APP type matches the channel.

3. New Media Operation

Nowadays, new media is still a hot source. Through the operation of new media, increasing brand awareness and APP downloads has become a common method used by major companies. There are three types of new media to promote APP:

1. WeChat subscription accounts , service accounts, and mini-programs : WeChat is still the largest traffic entry point for the mobile Internet . How to use WeChat's traffic to achieve its own growth and acquire new users is worth thinking about.

2. Industry vertical websites: Carry out targeted operations based on the industry you are in. For example, if you are in the e-commerce industry, you can go to e-commerce forums and price comparison websites. In short, the idea is that your operations should be where your target users are.

3. Zhihu, Penguin , Baijiahao , Toutiao , etc. These websites can also be operated. Write soft articles to guide users to download. Maybe that article will become popular.

4. Old users attract new users

There are two common methods to use existing old users in the APP to attract new customers:

1. Use push , activities, pop-ups, banner images, etc., plus certain prizes, to encourage old users to share activities, conduct secondary dissemination, and gain users.

2. Use fission and group buying to attract new customers and let old users bring new users to play together.

The difference between the two methods is that the first one is shared by old users without subsequent participation, while the second one is completed by new and old users together. Which method to use depends on the type of your APP.

5. Offline salons and event sponsorship

When online traffic is now occupied by giants, you can consider returning to offline and obtaining traffic from offline. For example, you can hold small salon events. One event can accumulate a certain number of users. Based on these users, find ways to carry out fission sharing to achieve user growth .

You can also use event sponsorship offline. For example, educational apps can use campus student union event sponsorship. Students are your target users. If event sponsorship is used reasonably, you can get a large number of registered users at a very low cost.

Summary: The above are the five common ways to attract new customers for APP. In the process of APP promotion, you can use them selectively according to the characteristics of your own APP. In addition, there are many other ways to promote APP and attract new customers. You are welcome to add to the comments section. Zhuge Jun will learn and grow with you.

Source: Zhuge io Data Coach