Is Baidu bidding promotion effective? Why do I spend money on Baidu promotion but get no results?

1. Malicious clicks on ads by peers

Many enterprises or companies cannot avoid malicious clicks from their peers in Baidu's bidding promotion. The situation is better now than before, but such malicious clicks still exist. In order to reduce such situations, it is recommended to combine keyword bidding with the front desk. The ranking of promotional words can be in the top five on the homepage, because the malicious clicks of the first and second places are very serious. At the same time, the website visitors should also be analyzed. Once a problem is found, it should be dealt with in a timely manner to avoid affecting the account.

2. The promotion page opens very slowly

When the time it takes for many users to open the promotion page exceeds "8 seconds", they may choose to close the page. At this time, many of the users' choices are very low-cost. The click promotion fee is spent but the user does not even see the website page. This kind of money is not worth it. Therefore, in the promotion work, it is necessary to inspect the spatial opening speed of the promotion page to ensure fast and normal access. This is also the premise for all user actions on the website through promotion.

3. Old customers leave the website without making a secondary conversion

The fact that an old customer enters the website for the second time through promotion shows that he has a certain degree of trust in the website and is relatively satisfied with the products and after-sales service. So what are his purposes for entering the website?

1. Check whether the company has any recent discounted products and new services. The website can regularly organize some promotional activities to satisfy these customers and attract them to buy again.

2. New business expansion requires new products, and if the product price is right for these customers, conversion can be generated.

In order to reduce costs, these customers will compare the prices and services of products in the same industry with ours. Once the prices in the same industry are low, these customers may be lost. At this time, we must increase the added value of the products, which is also the necessity of product and service differentiation.

4. New customers visit the promotion page and leave without generating any consultation conversions

When new customers choose unfamiliar products, they generally examine the product's price, brand, after-sales service, and credibility. The product's price and brand are particularly sensitive. Under the current circumstances (product price has no advantage, brand awareness is not high, and customers do not trust after-sales service), customers can easily choose to leave. So how to solve this problem? The author believes that we can create higher value for our products (performance, special services) to attract customers; customize the most cost-effective solutions for customers; provide preferential policies for new customers so that they feel that choosing our products is worth the money, and then we can reach one or more cooperation agreements.

5. The promotion page is not what the customer needs

When the content of the page participating in keyword promotion cannot satisfy customers or is not what customers want, customers will choose to leave without hesitation. This requires that the promotion page be highly relevant to the promoted keywords, reject clickbait (the content is seriously inconsistent with the title), and meet the needs of most users when used. So, are all needs met? The answer is no. One page cannot meet diverse needs. When the content of the promotion page is not what the user wants, do we guide the user to other pages or add a clear consultation button on the page?