How to write a good article? Practical methods from topic selection, title and content writing

As you know, writing articles is my hobby in my spare time. I have always written useful articles, which have been read over one million times on the entire network. Although the traffic on the official account is small, it has been maintained.

Writing is not something that can be accomplished overnight . I have a habit. Whenever I meet some excellent self-media people, I will look at their growth path, which can be roughly divided into four stages: the exploration stage , the content is very empty and the typesetting is not good; after entering the adaptation stage , I have a certain understanding of the topicality of the content in the field, but the topics of writing content are exhausted and often stop updating;

After suddenly entering a period of explosive growth , I found that writing articles was not that difficult, topics could be chosen, channels could be built, and my fame in the circle was growing. Then I entered a period of explosive growth , and found that everything was straightened out, and I needed assistants to help me deal with some complicated matters.

You see, everyone is the same. When you can't write anymore, there are hundreds of people scratching their heads and trying to work on their manuscripts. Everything will be fine if you can get through it.

I dare not say that I have really made it through, but I can continuously output high-quality and useful content . When it comes to writing articles, I can talk to you about the methodology.

If you want to write an article with strong influence, your topic must have a wide audience, be highly topical, and be in line with industry trends.

How to choose a good subject? I have 3 steps to share with you.

1. Categorize the topics of the articles you have published , select popular topics from multiple dimensions such as reading volume, sharing volume, collection volume, and like volume , and classify the high-quality topics.

2. Search for high-quality articles in the industry, classify the high-quality articles published by others , compare them with your previous topics, find out the differences between the topics, and analyze why other people’s topics are more popular?

3. Finally, write down all the high-quality topics you have written and others have written in a small notebook . Take out the notebook and open it before you start writing an article. Choose the topics you can write at this stage from these topics. Then open your computer and write a "hot" title . 80% of the article opening rate depends on whether your title is attractive.

So how do you measure the quality of a title? Let me make a long story short from the following four aspects.

1. Extract the tags of the title . Titles with more than 3 tags are usually more popular. For example, the title is "Occupying 70% of the global market and earning an average of 80 million a day, he was named the businessman of the year by foreign media." The extracted tags include "high market share, high-profit industry, famous businessman." It turns out that the article is asking you to guess who this rich and powerful businessman is. This article was listed on the popular selection of Baijiahao . The article is very ordinary, but the title is very grand.

This is how it is in the Internet world. No matter how well you write, if the title is bad, the article will fail. When the title is a hit, it can often save very ordinary content. After all, users now consume instantly, and it is good if an article can stay for 5 seconds, but for my article, I hope you will stay for 5 minutes. It will definitely not be a loss.

2. Can the title convey an emotion just by reading it once? Anyone who has read the Seven Deadly Sins must know the seven emotions of human nature: greed, gluttony, laziness, arrogance, jealousy, anger, desire, etc. Which emotion can your title give to readers?

For example, the title that netizens like to click on the most is [A female college student broadcasts live in her dormitory late at night, and the police exclaimed that it is "unbearable to watch" after being undercover]. You see, the emotions conveyed by this title include desire, curiosity and other emotions. Desire is a small flame in the human heart that can be ignited at any time, so there are many vulgar articles circulating on the Internet.

3. Does the title refer to the circle of people who are speaking “inside jargon”? For example, the recently popular [Wang Ju is also a "Juwairen"], people who have not watched "Creation 101" and don’t know Wang Ju will not understand this title, but people in the same circle will understand it immediately. This is a concrete manifestation of the solidification of circles.

When Peppa Pig was popular, some people "showed off" that they were social people, while others felt it was "childish". This is the different perceptions of the topic among different circles.

4. Does the title hit the "pain point or itch point" immediately? The title should be written as copywriting . When reading it, it should give people a sense of resonance, such as "Wow, this is what I want to know", "This is what I have been thinking about for a long time and can't figure out".

Writing a good title is half the battle of writing an article. In order to avoid failure, the content of the article must also be written carefully.

I don’t agree with purely being a “ clickbait ”. How can the content of the article be consistent with the title, and how can we stay on topic?

To write a good article, you have to focus on these aspects.

1. The beginning of the article should be purposeful and closely related to the title. For example, I wrote at the beginning, "You know, writing is my hobby in my spare time. I have always written useful articles, and the number of reads on the entire network has exceeded one million." I used a chatty tone to let you know that I wrote useful articles. The circulation of useful articles is usually not high, and the number of reads on the entire network of one million is a proof of my strength. My purpose is to make you believe that I can write good articles and have my own set of cognitive methodologies.

The first sentence at the beginning of the article must be well written . This will improve your inner control over the quality of the entire article, avoid going off-topic, and prevent readers from closing the article instantly .

2. The main thread of the article should be clear, the logical structure should be strong, and the transition should be smooth . There should not be a sense of interruption while reading. For example, this article I wrote is about "writing". A writer must first choose a topic, then write a good title, and finally write the content. I also write according to this level, which is "how to choose a topic", "how to write a good title", and "how to write good content" in order. There are transitional sentences in each layer, which are connected to each other.

3. The article should lead the readers to understand the author. This sense of immersion will make the readers feel that you understand them very well. For example, if you say that you or others have extraordinary abilities in a certain aspect, then the readers will definitely want to know how they did it? Is there a way for readers to do the same? If you don't write about methods that ordinary people can do, but just praise how great others are, readers will only feel that you are showing off your IQ. The readers will feel that they are being outdone and feel low.

The general public does not like bad emotions and bad trends . From the recent crackdown on low-quality pictures, texts and videos, we can see that warm and uplifting content is what the platform is willing to strongly recommend. I wrote this article with the mindset of helping everyone write more easily. I hope you can help me spread it through multiple channels. Good content deserves good resources.

Source: Operational Model (ID: yunyingme)