How to promote games? Excellent materials for you to interpret!

The current forms of promotional materials in the gaming industry are diverse, updated rapidly, and easy to imitate to a certain extent. Therefore, the creativity of game content presentation is also constantly improving. Today I’m going to share with you a wave of the latest and hottest creative game materials, and give you an in-depth analysis of them. What’s so good about these materials?

Material form: Video

Material Analysis:

The copy introduces the characteristics of the game characters and how to play, using humorous words to attract users. The materials are mainly based on real game scenes, giving a strong sense of immersion.

Material form: Video

Material Analysis:

1. Presented in video format, with high interaction rate.

2. The copywriter uses the method of an expert to teach you how to operate, and creates suspense by including an easter egg at the end.

Material form: Blog

Material Analysis:

The copywriting mentions "super burning" and "explosive" to enhance user interest. In terms of materials, it mainly uses animated images, with exquisite pictures, a very strong sense of experience, and a good gaming experience.

Material form: Blog

Material Analysis:

The copy is concise, highlights the key points, and mainly mentions functions. The material pictures are simple and exquisite, introducing the preferred functions, allowing users to make choices with confidence.

Material form: Nine-grid

Material analysis: The text mentions that it is suitable for girls and is more fun than a certain game, which can attract previous players. The material is in the form of a nine-square grid with actual pictures, giving it a strong sense of integrity and allowing you to create your own romantic kingdom.

Material form: Nine-grid

Material analysis: The copy uses humorous language to attract users to stop and watch. The material is a real fighting scene in the game. The pictures are interesting and very different from other game styles. The gameplay is attractive enough.

Material form: Nine-grid

Material Analysis:

1. The content of the nine-picture format is of higher quality.

2. Dynamic images show richer game content.

3. Using prehistoric humans as an attraction is attractive to game customers.

Material form: Nine-grid

Material Analysis:

1. For customers who like palace fighting games, pictures 1-9 show the exciting content of the game and are highly attractive.

2. The copy is straightforward and directly targets Android users.

Summarize

Combining the above materials and copywriting, we have summarized several "routines"

1. The nine-grid and video formats are the most widely used in game delivery, making the game's graphics more expressive and the effect better.

2. Use keywords such as "easter egg", "can't stop", "surprise" in the copy to attract the attention of game players.

3. It is best to use thematic materials with a unified style for picture materials, which can not only highlight the game's visual sense, but also give game players a visual comfort.

The author of this article @ APP干货铺is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

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