What is a group site? Why is the effect of enterprise group station so good?
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In short, Souwai 6 system is a very easy-to-use website management system. It has almost all the functions that webmasters and SEO practitioners want. It is a good partner that can help everyone save working time. In 2013, I mentioned the concept of "cluster site" for the first time in the Souwai class. In the following years, Souwai students have gradually implemented cluster site strategies in their own projects. Until 2018, the students I followed were far ahead of their peers in terms of e-commerce business share in their respective industries. Even though the overall economic environment is not good now and most companies are not developing well, these students were in high spirits when asked about their business situation. They all mentioned that this was due to the dozens or even hundreds of high-quality group sites they had accumulated over time. It was precisely because of these group sites that they had "dominated" the industry for many years. The students I follow up are mainly engaged in the catering training industry, overseas company registration industry, crusher industrial products industry, hot pot equipment industry, tourism industry, art examination training industry, etc. They have one thing in common - they often participate in offline activities of Souwai and share their entrepreneurial and work experiences at the conference. High-quality group sites + tireless persistence are the "magic weapon for success" they often mention in their sharing. The knowledge of group sites explained in today's article is the most effective method in the current search engine rules. To quote Chairman Mao, it is to surround the cities with the countryside and achieve a "counterattack on the curve." More importantly, the group site method is easy to use, has a short cycle, and quick results. Both novices and experts can quickly learn it and apply it to their work. Station Group: One person registers dozens or hundreds of domain names, binds them to the same set of programs, and automatically collects and generates a batch of websites. These are site clusters. Group station: A person built a website and found that the ranking and inquiry effects were very good, so he used the same method to build a batch of websites. This is a group site. As for cluster sites, multiple copies of an excellent optimization model are made , while still pursuing high experience and high quality in content, which is consistent with the search engine's requirement to meet user needs, and this is welcomed by the search engine. But one thing we must note is that search engines do not like a company to own a large number of websites that dominate the entire industry. Therefore, when creating a cluster of websites, we must avoid having websites with the same name. "1" represents the company's official website. The official website needs to have a domineering domain name, a grand interface, and a simple but not simplistic product display. Such as Apple’s official website and Huawei’s official website. "N" represents the N websites that the company uses specifically for search engine marketing. The purpose of these N websites is to rank, attract traffic, and convert. We call them marketing websites.
The "1+N group site model" means: 1 brand official website + N marketing websites. But after understanding the idea of cluster site positioning, you will find that it is easier to build a cluster site than to build just one website! For example: A classmate in Wuhan opened a company that provides door-to-door home appliance repair services, called Zhubajie Repair (pseudonym). The company’s repair business includes refrigerators, washing machines, air conditioners, televisions, microwave ovens and many other home appliances. When he started thinking about how to optimize the website, he started to have trouble. With so many main businesses, how should he set the target keywords for the website? If we distribute part of the business to column pages and content pages, we will not be able to compete with peers on other main domain names. Through this process of "breaking the whole into parts", the originally unattainable and distant goal is broken down into simple and divisible steps, and finally "surrounding the city from the countryside" to achieve keyword coverage of the entire industry. Generally, we locate cluster sites from these three dimensions: 1. Regional positioning Regional positioning is relatively easy to understand, that is, first do a good job in one city, and then copy the model to surrounding cities. A classmate of mine works as the traffic director in an insulation engineering company in Zhuhai. He first optimized a website with keywords such as Zhuhai insulation equipment and Zhuhai insulation engineering. These words are not difficult and easy to conquer, but the customer groups covered by this website’s search are limited to Zhuhai, which severely limits its traffic and customer volume. The company’s service scope can actually cover the whole of Guangdong. Therefore, our classmate copied his successful optimization experience in Zhuhai to Dongguan, Foshan, Zhongshan, Guangzhou, etc., and built more than a dozen websites. As expected, they all obtained good regional rankings after two or three months, and the number of inquiries doubled accordingly. 2. Category positioning Category positioning means separating a company’s products or services and creating separate websites for them. Suppose your business is laptop computer repair, and your service categories include Lenovo laptop computers, Dell laptop computers, HP laptop computers, etc. The idea behind the category positioning of a group site is to optimize each of these using one website. Suppose your business is catering training, and the training categories include hot pot training, small noodle training, braised food training, etc. So, creating a website for each of these categories is the operational idea of category positioning. A website that focuses on one category and aggregates content can easily get ranked in that category, and the effect is immediate. 3. Demand positioning The search needs of users in many industries are diverse, so it is necessary to locate the website separately according to user needs. For example: in the SEO industry, users’ needs include SEO tools, SEO tutorials, SEO forums, and SEO recruitment. If you want to attract more users in this industry, you have to create a website or a second-level domain name to provide corresponding content. For example, in the honey industry, among users who search for honey, the demand for purchasing honey directly does not account for a high proportion of all honey searches. Most of the search users are looking for the functions and effects of honey. Therefore, merchants who want to sell honey have to create a special website about the "functions and effects of honey" to attract customers. Similar situations occur in the black wolfberry, sea cucumber, bird's nest and other industries. 1. How to create an official website and a marketing website in the "1+N group site model" 2. How to connect N marketing websites 3. How to obtain group site content 4. How to divide the work and manage the group station team 5. How to operate the group site simply and efficiently using the Souwai 6 system Fuwei SEO system training video course (training students after-class review video) https://www.seowhy.com/course/66?sjmkshb |
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