What are the characteristics of the materials with high click-through rates on Fanstong and Guangdiantong?

Based on the front-end delivery and back-end conversion data, we analyze the advantages and disadvantages of the materials, inspire inspiration, and seek new ways to improve results.

2. The colors are fresh and bright, the copywriting is superimposed with eye-catching colors, giving people a lively feeling, and the picture can stand out in the information flow ;

3. The selected venues are distinctive and will arouse the interest of young netizens.

1. A simple three-square grid with a sense of geometry, space and order;

2. The overall tone is dark, which emphasizes the discount information and brand information. The low price can attract more netizens;

3. Fashionable and big-brand products, with large logos that can be seen at a glance;

4. Prices are indicated with numbers, and the strong contrast between black and white fonts makes them stand out in the information flow, thus increasing the desire to buy.

1. The staggered two-grid layout makes the picture more lively and jumping;

2. The copy is guiding and can lead to downloads;

3. Able to attract the attention of foodies, beautiful food can often resonate with everyone.

1. Use puzzle format to improve the integrity of the picture;

2. Use hobbies to socialize , turn hobbies into professions, be novel, and attract young people;

3. Point out the main idea in the copy, combine interests and expertise, and attract attention.

1. Young and beautiful female anchors are more attractive;

3. Draw white text to highlight the text, and the click-through rate reaches 6.16%.

1. Black and white tones are widely used, with a unique style, which is different from popular music apps;

2. The combination of circular layout and rectangle has a more modern and soft sense of art, which is suitable for folk music style;

3. Leave blank space to create a sense of space and breathing;

4. The copywriting can better capture the hearts of literary and artistic netizens.

1. The picture is simple and clean, with gray business style;

2. The English that fades away in the background creates a good decorative effect and has the characteristics of a business advertisement.

1. The credit product speed is displayed with real screenshots, which will give people a sense of reality;

2. The material header is a personal credit report. The current society attaches great importance to personal credit, which makes people curious about their credit limit;

3. The "long picture" in the lower right corner of the second version can induce curiosity and click.

1. The nine-grid style is unified and has visual impact;

2. The light background and black text complement each other, and a touch of green brings a sense of jumping;

4. Raise the salary issue and mark it with numbers to make it look strong and eye-catching.

2. Fresh and girly, the pimples on cartoon characters are more beautiful than those on real people and will not be offensive;

3. According to the location of the acne marked by the red circle, different locations correspond to different physiological phenomena, and the expression form is innovative and more vivid;

4. The main copy is clearly organized, the copy is colorful, and the detailed copy introduction can attract attention.

3. Colors have their own style, and dark colors can also contrast characters well;

4. The left and right layout makes the overall picture simple and neat, with a large amount of information but not messy.

1. Rich and bright colors, prominent characters, and stand out in the information flow;

2. The amount of information displayed on the screen is large, which well demonstrates the characteristics of the game;

3. The overall golden color and the glittering game special effects give you a sense of immersion in the game.

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This article was compiled and published by @Mobile Marketing (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century