Collection of cases of rapid increase in followers | Inventory of Douyin celebrities in 2019

In the last few days of 2019, the cold wind hit, but those who follow short videos must know that the popularity of influencers remains unabated and continues to rise.

Looking back at 2019, with the concentrated outbreak of the short video industry, the huge traffic dividend attracted the attention of many advertisers, kols, and MCN agencies. The TikTok platform in particular has allowed us to witness the birth of many popular videos and the huge fan-attracting process of many accounts.

So, which short video celebrity impressed you the most? Is it Li Jiaqi, the lipstick king who makes his friends unable to hold back their red envelopes as soon as he opens his mouth with “OMG”? Is it Mr. Lang, the down-to-earth man with amazing eating ability? Or is it the exaggerated style of the magical saying "Every action has its effect, and I am your retribution" + Han Mejuan, a cross-dressing man? still……

No matter which popular influencer, the short video account behind him has a unique differentiation and fan-increasing mechanism.

Today, follow the editor to focus on Douyin cases with rapid fan growth, explore the stories and methods behind them, and gain more experience in increasing fans from popular fan-increasing cases and methods.

What does Douyin rely on to increase followers?

First, rely on creating good content, and second, rely on utilizing the mechanism. If you create good content, you are bound to gain followers.

Increasing fans requires time and accumulation of content, and going viral is also the result of continuous output of high-quality content.

A review of Douyin celebrities

1. Li Jiaqi: Good-looking and capable

The most popular internet celebrity on TikTok in 2019 is undoubtedly Li Jiaqi.

One video gained tens of millions of followers, and the phrase “OMG” was deeply rooted in people’s hearts.

According to online data, Li Jiaqi had only 130,000 fans in 2018, but just four months later, his fans had reached 21 million. As of December 30, 2019, Li Jiaqi's Douyin account had 37.24 million fans, an increase of more than 37 million fans in 2019 alone.

With his TV shopping-like sales efficiency and sensation, alluring color-testing experience, and luxurious color-testing lineup, he seduced girls into buying his products again and again.

His popularity is by no means accidental. Before joining Douyin, he had achieved considerable results in selling lipsticks on Taobao and had even competed with Jack Ma in sales ability.

Reasons for the popularity:

(1) Strong professional ability

"Li Jiaqi is a makeup artist by profession and is familiar with all aspects of makeup knowledge. Many people would ask, why would a boy recommend products to me? He only gave two answers: one is professionalism, and the other is that compared to girls who look at girls with envy and jealousy, boys see the beauty of girls more objectively, which is why I trust him.

(2) Unique style forms its own IP

In the female-dominated beauty industry, boys trying on lipsticks is itself a hot topic. Li Jiaqi has formed his own unique style by relying on his good looks and beautiful lip shape, combined with his unique product explanation skills.

For example, his brainwashing copywriting was so brainwashing that for a long time in 2019, many girls were not afraid of anything except Li Jiaqi OMG. Whenever he starts shouting "Oh my God", "It's so beautiful", "Wow", many girls' wallets tremble!

(3) Profit for fans

"I am an anchor who is 'hated' by manufacturers but loved by fans. Some fans even bought more than 500 lipsticks from me, all out of trust in me." Li Jiaqi said that he communicates with manufacturers repeatedly every day to strive for the greatest activities and the most favorable benefits. This is the second point that fans trust him.

Comparing Li Jiaqi's performance before and after he became famous, we can find that he did not become famous from the beginning. He also became famous through meticulous operations and character building.

When one of the videos shows signs of improvement, paying attention to a certain "keyword" in a timely manner and amplifying and deepening it may become the key to the final breakthrough.

2. Langweixian: A down-to-earth big stomach foodie

The big eater "Langweixian" who only emerged at the end of 2018 has gained more than 10 million fans in just half a year, and the number of views has exceeded 5 billion. He is nicknamed "Lang Teacher" by netizens and is dubbed the "hottest foodie" on Douyin by the public.

In July, his number of followers increased by 4.928 million, and his current number of followers is 33.443 million.

Reasons for popularity:

(1) Down to Earth

Langweixian appears to be a middle-aged, overweight girl, but in fact, he is a young man born in the 1990s.

A pair of black-framed glasses, a casual T-shirt, and friendly roadside stalls and small restaurants instantly narrowed the distance between him and his fans.

(2) Cleverly use topics to attract traffic

It can be found that each video title of Langweixian will carry a topic related to the current video, such as #My Guide to Eating Alone#, #Eating All the Twelve Hours, #Everything Can Be Plated#, and the fasting series, #Can I go shopping on an empty stomach#, #Can I sing on an empty stomach#, #Can I queue on an empty stomach#, etc., keeping up with the trend of the platform. Users can also see Langweixian’s videos in the corresponding topics through these topic entrances, achieving the effect of topic drainage.

3. Brother Gui: A Different Reversal, a series of short plays

Brother Gui is a sitcom account that can be called a dark horse in the Douyin comedy industry. It focuses on alternative reversals, creativity and imagination. The main content of the video is the daily life of Brother Gui and his mother in their battle of wits and courage.

Currently, the total number of Douyin fans is 20.652 million, and the number of fans increased by 7.431 million in October alone, ranking first on the Douyin dark horse list in October.

He is now focusing on a series of videos called "Old but Still Wisest" , which has 15 episodes updated so far, with a total of 1.78 billion views and 8,425 collections.

Reasons for popularity:

(1) Deeply memorable

a. Each plot will be accompanied by a suspenseful and dramatic BGM at the corresponding moment, creating a tense feeling of "committing a crime" for the audience.

b. “It depends on whether I stab you or not!” This sentence made many viewers addicted to the video and can be regarded as the “brainwashing memory point” of the video.

(2) Independent plot, triggering resonance

In addition to the "Older, Better" series, Brother Gui often discusses online topics in his videos, such as his "Bus" series.

"Bus" is another common scene for "Gui Ge". Topics such as "giving up seats", "swiping cards" and "passenger quality" have all become the themes of "Gui Ge's" videos. One of the episodes, "Conditioned Reflexes of the Elderly", has received 2.713 million likes.

Different from the "Old but Experienced" series, the "Bus" series focuses on the hot topics surrounding "buses" in reality. Although the videos are not long, they always get to the point. After exposing the problems, Brother Gui cleverly resolves the conflicts with his wit.

"Ghost Brother" also captures many characteristics of contemporary elderly people, such as their enthusiasm for sales promotions and love of square dancing. The life-like themes make it easy for the audience to quickly get the gags and smile knowingly.

4. Duoyu and Maomao

Maomao Jie is a male anchor dressed as a woman. Starting from the end of 2018, his fans increased by 15 million in 2 months, and in 3 months, the number of fans soared to 20 million. He even set a record of 2.5 million fans increased in one week. It makes people envious and jealous to the point of being deformed.

Reasons for popularity:

(1) Humor and relaxation

Beautiful appearances are all alike, but interesting souls are rare to find.

This sentence is not outdated at all.

Sister Maomao is an interesting soul, and um...her appearance is also pretty! The most distinctive features of her are her orange wig and Guizhou dialect.

Orange wig: A distinctive external feature, highly recognizable and deepens the impression of fans.

Cross-dressing, split-role: one person plays two or three roles. The boys who appear are redundant and are the more handsome guys, and the girls who appear are Maomao Sister, and sometimes they also play the role of the Third Sister. Create your own independent IP and perform humorously, hahahaha.

And when "Hao Hi Oh" appears in front of you or in your ears in various forms, the orange-haired "Sister Maomao" accurately captures social emotions across different social classes and regional differences, bringing people down-to-earth humor and relaxation.

(2) Strong topicality

It can be found that the themes of Maomao Sister's videos are basically centered around daily scenes in women's lives, such as blind dates, shopping, weight loss, parties, meeting parents, etc. These topics hit the pain points of today's women. After watching them, they have a strong sense of identification and are easy to gain recognition from users.

5. Han Meijuan: Exaggerated painting style + cross-dressing

You must be familiar with the name Han Mejuan, the landslide in the short video industry.

Not only is her makeup stunning, her voice is also uniquely piercing.

A man dressed as a woman gained 7 million followers in one month. As of now, the total number of Douyin fans has reached 13.57 million.

Reasons for popularity:

(1) In the era of “ugly aesthetics”, exaggerated painting style + cross-dressing men are impressive

As long as there are people who love to watch clown performances, there will be people who play the clown.

Han Mejuan is a boy who dresses up as a woman and becomes a "cross-dressing gangster". In most of the videos, he wears heavy makeup and fancy women's clothes, and does all kinds of weird and bitchy actions. These abnormal things make it hard for viewers to forget "Just because I looked at you for one more moment in the crowd, I became blind."

(2) Brainwashing copywriting

Han Meijuan's brainwashing copywriting is comparable to Li Jiaqi's "OMG"

For example, "Remember to double-click, muah."
"Every action has its effect, and I am your retribution"
"Don't be so pushy on the Internet. If you don't accept reality, let's confront each other and see if I can prick you."
"Make a gesture of sending a roast chicken on your chest, remember the roast chicken, muah."

A sense of righteousness spread on TikTok, and his spiritual quotes were widely forwarded. In particular, "Every action has its effect, and I am your retribution" has triggered imitations from the public and film and television stars.

(3) Interact with celebrities and influencers to gain exposure

In addition to her own unique packaging, Han Meijuan is also an expert in marketing such as leveraging trends and interactivity. Recently, a new meme came out on TikTok: "Dancing with the Spirit Dancer can attract Luo Zhixiang." Han Mejuan immediately joined the team to summon Luo Zhixiang, and later successfully summoned Luo Zhixiang.

In addition, some internet celebrities and brands commented on his videos, sparking discussions among fans.

The outside world has mixed opinions on Han Mejuan's popularity. Some people hate it, some people scold her, some people think it is eye-catching and sensational, but some people think it is fun and interesting.

Especially on Douyin, the platform where Han Mejuan became popular, the comments below are quite harmonious. Every time Han Mejuan releases a video, many users will come to leave comments and make fun of her. The comment section is full of joy, and some people even say that they are "poisoned by Han Mejuan."

Tik Tok users seem to like this kind of magical video that is almost like performance art. There are even a large number of videos imitating Han Mejuan's speech on Douyin, and some people have made his video content into magical emoticons for chatting and fighting.

6. A small group of OvO

As a long-time number one on the Douyin game list, Yitiao Xiaotuantuan currently has 31.822 million followers, with the highest monthly increase of nearly 5.5 million followers and an increase of 18.719 million followers in half a year. She has received 470 million likes, and her video content is almost entirely of herself playing PlayerUnknown's Battlegrounds.

Reasons for popularity:

(1) Game content is carefully edited and funny copywriting is used

Xiaotuantuan’s Douyin videos mainly consist of high-energy funny clips edited during live broadcasts, supplemented by game screen recordings + external audio recordings.

The reason for her success is that she starts with funny text jokes, which are closely matched with the video recording, and incorporates her own funny style into it, bringing joy to users.

(2) Focus on interaction with fans, and have strong fan stickiness

In the era of traffic, fans are everything. Whether it is Tik Tok, social networking, or other Internet businesses, fans are indispensable. The stickiness of fans determines the success or failure of monetization.

Therefore, interacting with fans and enhancing stickiness is something that every internet celebrity must do.

Yitiao Xiaotuantuan has her own way of interacting with fans.

For example, Yitiao Xiaotuantuan has a fixed interactive session, which is "apology during live broadcast". She interacts with live game broadcasts on other video software platforms.

When she is late, she will apologize to her fans, or pretend to be fierce to her fans to interact with them. Fans are caught off guard by these small actions, and they like this mode of interaction to a great extent.

Yitiao Xiaotuantuan always interacts with fans first, then performs a series of "sassy operations", adapts the game content by herself, and then covers up the lie by herself.

Constantly create a great atmosphere to drive fan participation and enhance the bond among fans.

(3) The video has a unique style and is presented from different angles

A Douyin video of Xiaotuantuan is mainly composed of three parts: games, music, and chatting. Funny jokes and self-entertainment of characters are her typical video style.

For example, she would use the actions of game characters to socialize, dance and twist her waist to liven up the live broadcast atmosphere, or perform begging tricks online to please fans, or mutter and complain while waiting for the plane to land to attract fans' attention.

The real purpose of these "sassy operations" is to interact more with fans in order to attract their attention.

Judging from the Douyin videos, the game content released by Yitiao Xiaotuantuan is not only interesting, but also can drive participation among fans in terms of user communication. The combination of the two has jointly created a unique video style.

7. Cousin (Qin Jinzhu): A series of short plays, down-to-earth

"Cousin (Qin Jinlu)" attracted 437.8W fans in November. The current total number of Douyin fans is 1067W, and the total number of likes is 7305.2W.

Reasons for popularity:

(1) The characters are vivid and down-to-earth

His fast speaking speed, friendly "Guangpu" accent, and high slicked-back hair...my cousin (Qin Jinzhan) left a vivid impression on fans.

Cousin (Qin Jinzhan) is set against the backdrop of rural life. Various family matters can become the theme of the video performance, allowing users to find traces of their own lives in the video and trigger resonance.

(2) Create a series of hit dramas

On November 1, "Cousin (Qin Jinlu)" launched the "Pushing Cart" series of videos, and the data exploded quickly. Along with the subsequent plot, the fan growth ushered in 5 explosion points.

In the video, most of the scenes take place on the "way home". Cousin Qin Jinzhan is pushing a shabby old bicycle out of breath, and Fatty is leisurely sitting on the front seat eating. The two people's states form a sharp contrast. In the end, it always ends with cousin Qin Jinzhan successfully "pushing" Fatty back home, showing the warmth in ordinary life and making people smile knowingly.

In addition, since it is in the form of a series of short dramas, it can often arouse users' curiosity and make them look forward to the next episode, greatly increasing fan retention.

(3) Increasing fan stickiness through live streaming

Live streaming is also an important way to monetize. From short videos to live broadcasts, interacting with fans at the live broadcast site increases emotions, so that fans continue to pay attention to the Douyin account. My cousin now starts a live broadcast every evening to communicate with his fans.

Summary: Tips for increasing followers on Douyin

The magic of Douyin content lies in the fact that it captures the essence of the content, satisfying users' curiosity, sense of resonance, freshness, and their seven emotions and six desires, and five senses and six perceptions.

Therefore, when we increase the number of followers on Douyin, we must consider the essence of Douyin content creation.

1. The video should have a clear positioning and distinct personality

The first 3 seconds decide life or death.

Under the TikTok algorithm, it is the first few seconds that truly determine life or death. If a product is not liked by users, it will be directly removed, and after a long time it will be difficult to get recommendations.

Therefore, in the content production of Douyin, "subtraction" is more important than "addition". Creators need to eliminate useless information, attract the audience's attention as soon as possible, and guide them to the core content.

2. The content should be reversed

An unpredictable video beginning, coupled with an unexpected reversal ending, often surprises people and brings unexpected effects.

3. Technical flow

When TikTok was first launched, almost all the popular ones were technical experts. But now on TikTok, there seem to be fewer and fewer technical experts, and the rest are overwhelmingly good-looking young men and women, but this has not affected the popularity of technical experts much.

4. Spread positive energy

"Full of positive energy, get up in the morning, embrace the sun, let the body be filled with bright sunshine..." In 2019, most young people maintain a positive attitude towards life and struggle in the society. Everyone's life is not easy, but they never dare to say "depressed", because that will only make them more depressed. On Douyin, accounts that often shoot positive energy video content will resonate with people and stir the softest part of people's hearts.

5. Create “stalks” and build a distinctive personal IP

For those Douyin masters, being able to come up with a meme that can be widely spread means that you have become famous. As for how to come up with the meme, that depends on your own creativity. But you also need to pay attention to the premise that the meme should make people feel novel and easy to use, so that it can be spread more widely.

Finally, I would like to share with you 4 weighted references for increasing fans on Douyin:

Content quality: clarity, accuracy, plot, scarcity, packaging and special effects.

Activity: Maintaining a high update frequency will make it easier for the system to recommend you and attract more attention from users. The recommended update frequency is 3-6 times a day.

User preference: The factors that influence the user preference of the Tik Tok platform include appearance, celebrities, creativity, suspense, cuteness, humor, participation and interactivity.

Originality: Douyin users tend to watch original content, and those who watch reposted or pseudo-original content are less likely to watch it.

Author: MiTAC Assistant

Source: MiTAC Assistant