Tik Tok live broadcast script and live broadcast process!

1. During the live broadcast, you introduce the link that the fans ask you to watch to them. At the same time, when several people ask you to watch different links, you become flustered and can only take care of one and not the other; you are completely led by the fans.

2. I don’t know how to introduce the product. After talking for a long time, fans still don’t understand the selling point of this product? The lines used to explain each product are basically the same, and the recitation-style explanations sound unfriendly.

3. In an 8-hour live broadcast, I found that all the linked products had been discussed after 4 hours, and I didn’t know what to do with the rest of the time.

4. When you are live streaming, a black fan suddenly pops up and starts finding fault with you in the barrage, and you don’t know how to reply and get angry and start to confront him directly, and so on.

What does the live script contain?

1. Today’s live broadcast goal

Setting live broadcast goals is the most intuitive way to measure the effectiveness of a live broadcast, and it also helps with the post-broadcast review work.

Today's sales target is 100,000, the fan increase target is 800 people, the number of views is 50,000, etc. Various dimensions can be set as the goals of a live broadcast. After the broadcast, you can intuitively see whether the set goals have been achieved today.

Another benefit of setting goals is that it can boost the host's self-confidence. When you can achieve your set goals every day, your self-confidence will be greatly improved, and you will then bravely challenge bigger goals.

Note: The setting of the target amount must be based on previous data and combined with actual conditions. The target must be achievable through a certain degree of effort. Failure to achieve the target for a long time will make the anchor lose confidence.

2. Live broadcast staff

The live broadcast staff is the core of executing this script, and normally consists of anchors, assistants, field control, and customer service. Large companies will have many anchors, each with a different personality, and generally will design different scripts, so it is necessary to fill in the personnel on the script.

3. Live broadcast time

Time is very important. It is the deadline we agree with our fans. Failure to fulfill it or arbitrary changes will affect fans' impression of you.

It is not recommended to frequently change the daily broadcast time and duration once they are set. Fans will begin to form a memory habit after watching two or three live broadcasts, and will consciously bring a small stool to your live broadcast room at the appointed time. Frequent changes in the broadcast time will result in low fan stickiness and loss of fans.

4. Live broadcast theme

Every live broadcast and every event has a core theme. To put it bluntly, you have to find a sufficient reason to lower the price today. The more sufficient and convincing the reason is, the better the conversion will be. You can use holidays, New Year's Day, May Day, National Day, etc.; you can also use season changes or official promotional festivals, seasonal new products, seasonal clearance, 6.18, Double 11, Double 12 shopping carnivals, etc. as themes.

5. Design interactive activities in the live broadcast room

Welfare activities for fans (drawing cash red envelopes, giving large coupons, drawing free orders, giving away various other small gifts), etc. Execution time design (just started, a certain hour, end of broadcast), etc.

At present, many businesses have some industry-related live broadcast scripts, such as: order-holding scripts, order-forcing scripts, and low-order-to-high-order scripts...

However, the text script can only help the anchor understand the basic warm-up and product explanation, while the live broadcast room is a "place for people and goods". The real live broadcast script should include the atmosphere of the scene , the anchor's explanation lines, tone, and even product display actions .

At present, many businesses have some industry-related live broadcast scripts, such as: order-holding scripts, order-forcing scripts, and low-order-to-high-order scripts...

However, the text script can only help the anchor understand the basic warm-up and product explanation, while the live broadcast room is a "place for people and goods". The real live broadcast script should include the atmosphere of the scene , the anchor's explanation lines, tone, and even product display actions .

Now some leading live broadcast rooms have started to use video scripts. What are video scripts?

1. Support custom editing of high-stay or high-conversion clips in the live broadcast room.

2. Live script = live video + conversion data of the clip + automatically generated text script

3. Check the conversion data of the video script and save clips with high UV value , high interaction, high product click conversion, etc.