The essence of information flow copywriting lies in whether you can seduce girls! ?

Flirting with girls is actually a feeling.

Successful flirts often rely on tricks, but failures always have the same reason: it doesn’t feel right…

The same principle applies to writing copy . There is always a routine for success, but no reason for failure.

1. Whether you like it or not, you can tell at a glance

Most people know whether there is a need for both parties to continue the conversation within 2 seconds of meeting their blind date. What can you do in 2 seconds? Just enough to take a quick look at the appearance. If the person is not good-looking enough, even if you don’t leave immediately, you will have silently said goodbye in your heart.

The same goes for advertising copy: no matter how profound the copy is, if the layout and editing appear to have problems at first glance, you will most likely find it difficult to digest even if you patiently read on.

What makes people least patient to read on is the copy that is filled with words , which gives a full sense of oppression at first glance. The purpose of opening the phone is to relax during a busy period. Who would be willing to read an article that will only add to their stress?

Here are some useful ways for copywriters and designers to relieve visual pressure and improve reading experience:

1. Place important content on the left side of the screen

Unlike reading paper media in the past, when users open a link on their mobile phones and start reading, they usually only look at the first few lines carefully, and then start reading from the text on the left side of the screen. Then they jump around to find attractive titles or key content, and are unlikely to read the entire article word for word.

Therefore, if there is content in the article that you particularly want to convey to users, be sure to place it where their line of sight may reach it, such as on the left, or in the form of a title to prompt users to read it .

2. Important words and phrases are in bold

If there are too many bold parts, it is best to make the bold parts look like a whole sentence. In fact, we all used this method to highlight key points when we were students. The essence is to make it eye-catching and easy to remember . If the sentence is too long, you can directly mark it with an underline.

3. Choose the most suitable spacing between words and lines according to the audience

For example, when writing copy for parents, the font must be large and bold. If it is too densely packed together, parents probably won’t even be interested in picking up their reading glasses, let alone converting sales.

4. Add more icons

Rich expressions can also make readers feel relieved, especially for texts with very compact content. Readers will easily feel stressed. It is necessary to add more pictures to facilitate understanding of the content.

5. Every word in this part is very important

If your copy will be displayed on a mobile phone screen, please remember to preview it on the phone. Don't just review it on the computer. Be sure to review it again on your phone.

Check whether the font is not enough, whether there are any obstacles in line breaking and reading, whether any line is too crowded, whether there is an extra word at the beginning of a line, etc. All of these need to be adjusted by adjusting the line spacing, character spacing, and page margins. Don’t ask me why, there are too many obsessive-compulsive people in this world... Any small detail may affect your sales.

When strangers meet for the first time with the intention of dating, the most frustrating thing is that they don't know what to talk about after sitting down.

If the other party is a little more careful, inquires about the other party's basic situation before meeting, and prepares targeted topics, a lot of unnecessary embarrassment can be alleviated.

A tried and tested trick is to consider the needs from the other party's perspective and do things that the other party might like.

For example, a girl may like a gentle and warm guy. If you don't understand the situation and insist on going for a funny and coquettish guy style, it will probably be difficult to get along with her.

Similarly, if your target audience is obviously mostly literary young people, but you insist on using corny copywriting to sell your product, the tone is wrong and it is bound to fail to gain recognition.

For example, if a girl is currently following Yi Shu's "My First Half of Life", and you insist on talking to her about Jin Yong and Liu Shenleilei, unless you are good-looking and good at talking, you will see a very awkward expression on her face...

Similarly, your target users clearly just want to know whether they will lose all their money if they invest 50,000 yuan to open a cold drink shop, but you insist on telling them inspirational stories about how others made 100 million yuan. Alas, what does such a far-fetched thing have to do with the low-cost entrepreneurship of your target users?

What is inspiration?

For example, the golden ratio principle was originally used in the field of architecture. Now I tell you that it is also appropriate to use the golden ratio principle to guide girls’ clothing matching, because the visual principles behind them are the same.

How to guide? I’ll tell you next time we meet - I’m halfway into the flirtation and it ends at the right time: if you want to know the details, you can either study it yourself or continue when we meet next time.

What is a sense of achievement?

It might take you decades to finish reading a book, but now I tell you, you only need to talk to me on the phone for 30 minutes every day to understand the content of a book - you can get the essence of a book in 30 minutes. Wow, it turns out that you can read (pick up girls) this way? ! How can you be so awesome!

The same is true for writing copy: either leave room for imagination so that people are willing to wait for you, or exceed imagination and make people exclaim in wonder. Before they even finish reading this time, they are already thinking about how exciting the next round will be. With such a concern, how can you still worry about the user’s failure to convert?

I don't need to say much about this - of course , it is best to feel like you have not yet achieved enough and have something to look forward to .

Just like the account you are looking at now, when I first started, I decided to interpret the various contents related to information flow advertising for you from a unique perspective. Many issues that seem unrelated are actually related to information flow advertising . Sorting them out along a certain line of thought is a good way to deliver the advertisement.

When you get used to my uniqueness, you probably won’t read those articles that are within the box anymore, and then you will naturally become a die-hard fan…

Anyone who has been in a relationship knows that there are more ways to seduce people than these. Welcome to hook up and work together to make sales, copywriting, and advertising better!