Ji'an SEO Training: How to increase the click probability of your website? Develop a comprehensive click strategy for new users

How to trigger more users to click on the website? Increase the click probability of the website? This has always been the root cause of the low website user conversion rate. It is much better to make an attractive website than a messy website. In fact, it is not difficult to see from some websites with relatively good rankings and weights that increasing user stickiness is for old users, but increasing clicks is for new users. For new users, what kind of website is more attractive?

Ji'an SEO Training: How to increase the click probability of your website? Develop a comprehensive click strategy for new users

1. Website title and content title

This is a relatively important part of SEO. From the past few years, we have been nagging that websites should use more long-tail words, to now when experience is the main thing and content is king, we have to admit that to increase user clicks, we not only need to rely on relatively high-quality rankings, but also need some novel titles. From the current fragmented information flow, it is not difficult to see that although some small videos or some self-media authors, although the content quality is not very good, but which title really makes you can't help but light up, although the result of the click makes you doubt your life, it has to be said that the title is very well written, but SEO cannot be equated with the title of self-media, because another evaluation factor of the website is the bounce rate of the website, so although the title is important, the content must also be substantial.

2. Measure the shortcomings of your website

To increase website clicks and encourage users to return, we cannot rely solely on titles to achieve this ambitious goal. We also need a set of measurement standards. The data we can refer to is nothing more than the website's bounce rate, dwell time, and average clicks per person. We can analyze the shortcomings of our own website through keyword sources. On the surface, it is too one-sided to determine a website's user experience, but if you can do a careful analysis, then it will definitely help to increase clicks and user retention.

3. Focus on the timeliness of content

You know, I believe that many websites still need to pay attention to timeliness when chasing the number of articles. After all, this type of article is more beneficial to webmasters. Websites often have some outdated content, which not only has no user traffic, but also fails to attract users. Don't turn your website into a bowl of cold fried rice. After all, everyone likes hot things more. As long as you find a good source of hot news, users will also pursue the articles on the site.

4. Abandon “previous article, next article” in related recommendations

Many people’s internal pages use the most primitive “previous article, next article” for related recommendations. This type of related recommendation is the lowest level and is the least conducive to guiding clicks, because this approach does not reflect “relationship” at all. Users prefer considerate websites. Even adding words like “You might like this” is better than no hint at all. Of course, it is better to recommend the website through a combination of pictures and texts. Picture + title is the best form of expression. Even if there is no picture, the link title must be conspicuous enough to make people unable to resist clicking it.

A website guides users through links. The better the guidance, the higher the frequency of link clicks, which means the website is more popular and the search engine will think it is a good website. Therefore, where there are links, there must be clicks, and the place where the eyes are most concentrated should also be the place with the highest click rate.