APP campus promotion: the current campus promotion market is divided into four parts

APP campus promotion: the current campus promotion market is divided into four parts
From the time when " Xiaonei.com " began to use the "campus ambassador" model ten years ago, exchanging chicken legs for registrations, to now when all kinds of companies are rushing into campuses, and with the emergence of campus entrepreneurs , this special market has received unprecedented attention from all walks of life. I wrote an article in early March, " A Brief Analysis of Various Campus Entrepreneurship Projects."

September is the start of another school year, and major campus startups have disclosed their new round of financing. Looking at the campus market , startups are mainly divided into four categories: tools , installment, life, and part-time jobs . The following will analyze them one by one.

(Attached at the bottom of this article: Campus Entrepreneurship Project Financing List)

1. Tools
In the entire application market , tool apps account for a large share, and most of them have the basic logic from tools to communities to e-commerce . In fact, it is not difficult to understand that tool apps are just tools. Users will only remember to open them when they need them. Then the question is: if it is just a tool, then this type of application will have relatively few users launching it every day, so it is necessary to add communication tools such as communities to increase user stickiness, improve the usage rate of the App, and let users form dependence and develop a habit.

The most prominent campus tool application at present is undoubtedly Super Course Schedule , which has nearly 20 million users. It started with the course schedule, connected with the "After-Class Chat" community, and began to experiment with e-commerce. The latest version launched the "Second-hand Market". There is also Suimi, which entered the campus through printing and recently announced a new round of financing of tens of millions of yuan. Lazy Cat Laundry launched the "Campus Laundry Campaign" with laundry as the entry point, providing bedding and winter clothing cleaning services for college students on campus. Ele.me, which initially entered the market with campus food delivery, has now become a giant in the food delivery field. It also announced a US$630 million Series F financing at the end of August. Now, offline businesses around campuses are almost all covered with advertisements for Ele.me and Meituan Food Delivery.

2. Installment
With the suspension of credit card issuance for college students, the private lending market began to enter campuses. Traditional private lending combined with Internet thinking has spawned the current various installment platforms for college students. The promotion of these installment platforms on campus can be said to be comparable to that of campus food delivery, and the breadth and depth of coverage are breathtaking.

The current mainstream platforms include Youqufenqi, Fenqi Le, Aixuedai, Youfenqi, etc. All major platforms have generous capital injections, but although there are slight differences in the specific models, they are basically the same. In addition to the optimization of the product backend architecture, it also tests the skills and comprehensive quality of offline promotion personnel.
3. Life
Since the beginning of 2015, several life service platforms that entered the campus through snacks have gradually emerged. Previously, in the field of campus services, Wheat Commune achieved good results by entering the campus market through express delivery and campus logistics. Similar to food delivery and taxi-hailing, there are certain problems with using subsidies and red envelope activities to develop the campus snack market in order to achieve rapid growth in users. First of all, apps like Ele.me, Meituan Waimai or Didi attract users through subsidies, and after cultivating user habits, users can use the app for a long time; but campus cannot escape the time limit of 3-4 years. In addition, it is worth considering whether students’ purchase of snacks through the App is a rigid demand and a high frequency, and what the gross profit margin is.
It is understood that 59store has established a strategic partnership with Ele.me, the new round of financing for Zhaimi is led by Meituan, and the B round investor of 8 Days Online is Shunwei Capital behind Lei Jun. Who will win will be revealed by the end of the year.
4. Part-time job
The part-time job market has always been relatively chaotic due to the existence of black intermediaries, but there is a significant demand from both part-time students and employers, and campus part-time job platforms are about to emerge. Basically, every university has a part-time job startup team that provides nearby part-time job information to students, and businesses can provide a certain amount of recruitment fees. As for the national market, the profit space for part-time jobs on campus is limited, and the most obvious way is to pay for search bidding rankings. At the same time, using free part-time jobs as an entry point to internships and job hunting guidance is a good trend. Every year, HRs of many companies invest huge amounts of money in recruiting fresh graduates.
Currently, no company has broken through in the field of part-time jobs on campus in terms of coverage and depth. Since the founder of Part-time Cat, Wang Ruixu, was previously received by the Prime Minister, he has a high reputation in the circle. In addition, Part-time Cat, like Super Course Schedule, was also incubated by Innovation Valley. The founder of another campus part-time company in Guangzhou, Pocket Part-time, Zhang Yiyun, is Yu Jiawen’s junior.
other
At present, in addition to the above four categories of campus startups, many companies have also entered the social field since the decline of Renren's activity. The ones with good current trends include the Black and White Campus, which uses black and white division to create time-sharing social networking, and 11:11, which creates a new model of pure campus social networking through anonymous matching. However, unlike tool software such as Super Course Schedule that focuses on user needs, it is still worth thinking about how this type of campus social software can find a good breakthrough point to attract students to participate in the trial, how to balance profits during the development period, and how to determine its own positioning and establish a unique benchmark. In addition, Tangyuan’s creation , which focuses on campus literature, has connected various literary clubs on campus and established the National Campus Literature Alliance. Due to its considerable user stickiness, it has good retention.

Campus Entrepreneurship Project Financing Table :

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