Marketing hot spots in December 2018, save it!

If you only "talk about brand " but not "talk about sales", you won't be able to get by today; if you only "talk about sales" but not "talk about brand", you won't be able to get by tomorrow.

Therefore, the most important thing to do when building a brand is to create a promotion once a month to "boost sales" and to create an event once a month to "boost the brand";

Only in this way can you gain both fame and fortune.

The promotional dates in December 2018 are:

(It is recommended to pick two, play once in the first half of the month and once in the second half of the month)

The last month of 2018 begins

December 1

Recommended : Send coupon calendars

The most important function of gifts is to occupy the desktop.

So throughout December, you should give out calendars with coupons that you can scan yourself.

Let customers put your 2019 store anniversary, mid-year promotion, Double Tenth and other major festival discounts on their desks.

International Day for the Abolition of Slavery

December 2

Do : Have a brand free day

Demand the abolition of slavery in rival countries.

• For example, if you sell jewelry, you can do a free customization day promotion;
• For example, those who sell crawling mats can hold free crawling day activities;
• For example, those who sell men’s styles can hold flash events on free hair-styling days.

...In short, the promotion is based on the theme of freedom.

World Day of Persons with Disabilities

December 3

Recommended : First release of the disability care version

On the day, we took care of the disabled version of the product.

Even if it's like the Arctic Ocean soda with Braille recognition,

You can buy media hype to promote brands that care for people with disabilities.

The lifting of Prohibition in the United States

December 4, 1933

Do : Launch a barrel challenge

The barrel challenge was launched on the same day:

Share yourself on Weibo or Tik Tok ,

A bucket of wine was poured over his head,

You will receive brand blessing gifts.

International Volunteer Day

December 5

Do : Recruit your volunteers

In the name of Supporters Day,

Launch a wonderful volunteer recruitment:

• Volunteers who teach PUA to pick up girls;
• We are looking for actor volunteers to make funny videos;
• A dog food seller is looking for single volunteers to try the dog food;

Buy some media to take stock of the hype surrounding "those weird volunteers".

Ronald McDonald Mike Polakovs dies

December 6, 2009

Do : Cultivate a relationship with Mak Kee

Send McDonald's gift certificates to customers in remembrance.

It seems to be a cross-border collaboration with McDonald's...

Heavy Snow

December 7

Good for : Enjoying the Snow

The areas where it snows that day have rewards:

Get heartwarming gifts with your purchase.

Shaxian Snack Festival

The people of Sha County welcome guests from all over the world.

Showcase the thousand-year-old snack culture.

December 8, 1980

It is advisable to bring a lucky charm to the festival

The live broadcast brand mascot participated in the Shaxian Snack Festival.

• Customers think it’s cool without any promotional resources.
• Use some publicity resources and the media thinks it's cool.

The cost is just a few plane tickets .

My Struggle is published

December 8, 1925

Recommended : First-time Struggle Set

Buy your upgraded product on the same day and get a free copy of Hitler's "Mein Kampf".

Attract criticism from the media and moral heroes, and increase the cohesion of true fans.

International Anti-Corruption Day

December 9

Advisable : Create a brand corruption festival

• Bribing customers with low-price promotions of inventory,

  When should we demand that corruption be eliminated?

• Of course, there is also a special edition for rotten girls.

  For example, the CP version of Pingxie,

  Make your own rotten girl festival...

China has launched the college entrance examination, which has been abolished for many years.

December 10, 1977

Advisable : Do brand college entrance examination

Fans take part in the brand exam, and are rated based on their scores, receiving different shopping benefits...

Share it to your friends circle and you can take the brand exam again to get higher shopping benefits.

International Mountain Day

December 11, 2017

Do : Make it your mountain day

Climbed the mountain and took photos on the same day @Brand official microblog,

How much discount you can get depends on how high the mountain you climb...

In addition, a lucky fan was picked.

Free mountain of products...

Double 12

December 12

Do : Follow the trend and promote sales

It is best to follow the trend and do promotions.

It is best to send three rounds of promotional text messages.

I was informed of the promotion two days ago.

The day before, I pushed a shopping guide.

Countdown will be sent on the same day.

National Memorial Day for the Victims of the Nanjing Massacre

December 13

Advisable : Close business and observe silence

Then, the water army will praise your patriotism on platforms where little pinks gather, such as Mop, Tianya , Tiexue, and Douban.

Then they hired Weibo joke tellers and media to amplify the incident.

Embrace Valentine's Day

December 14

The demand is to hug in public.

Announce your love to the world.

Make the cold winter extra warm.

Do : Hold a Hug Festival

Especially suitable for offline activities .

Customers embrace your product.

And upload it to TikTok,

You can enjoy the discount:

• The bag seller is holding a hug festival.
• The TV sellers held a human-machine hug festival.
• The dog food seller organized a dog hug festival.

Christmas

Birthday of Dr. Zamenhof, inventor of Esperanto.

December 15, 1859

Recommended : Send Esperanto benefits

1. Publish your benefits in Esperanto on Weibo.

2. Buy KOL to forward and get benefits and interpretation.

3. Buying media hype is the way to play.

Beethoven's Birthday

December 16, 1770

Good : Winning a prize for distinguishing sounds

When a customer inquired about the same day,

Just play some Beethoven music...

And let the customer choose ABCD items,

Which piece of Beethoven's music is this?

If you choose the right one, you can enjoy the preferential price.

Wang Hai won the first consumer anti-counterfeiting award of 5,000 yuan

December 17, 1995

Recommended : Anti-counterfeiting alliance

Professional counterfeiters have caused public outrage in the e-commerce circle .

As long as you publish the information of the counterfeiter on that day,

Said to establish an anti-professional counterfeiter alliance,

There is a high probability that you will become famous.

International Migrants Day

December 18

Recommended : Migrant support activities

The appeal is that life lies in migration…

So low-cost support for migrants:

• For example, if you are a mover, you can offer special discounts for cross-region moves;
• For example, those who sell women's bags sell oversized women's bags at a special price;
• For example, those who do immigration work may provide special offer immigration services.

Titanic Performance

December 19, 1997

Recommended : Review classic romance

Find a movie theater to book a whole theater.

And entertain your old customers,

Let’s review classic love.

Macao Handover Anniversary

December 20

Yi : Support free shipping to Macau

Anyway, there aren’t many real consumers in Macau.

Let’s be the first brand to offer free shipping to Macau.

International Basketball Day

December 21

Best : A product as big as a basketball

On basketball day,

Playing basketball——

• For example, an ice cream maker sells ice cream as big as a basketball;
• For example, those who sell fried food sell gift bags as big as basketballs;
• For example, dessert makers sell basketball-shaped cakes.

Winter Solstice

December 22

Suitable : Dumplings vs. glutinous rice balls

Shopping on the day,

A pack of dumplings will be sent to the southern region.

A pack of glutinous rice balls will be given to people in the northern region.

The appeal is to invite people across the country to try new foods that they have never eaten before during the winter solstice.

Zhou Yu Burns Red Cliff

December 23, 208

Good : Hold a Fire Festival

Shopping on the day,

All delivered with shopping parcels.

Burn a...

With nonsensical promotions,

Get media coverage.

Christmas Eve

December 24

Christmas

December 25

Good : Use festivals to promote sales

It is best to follow the trend and promote sales.

Don't use the holiday of selling goods to cause trouble.

Boxing Day

Employees on the working day after Christmas,

You will receive a Christmas gift from your boss.

December 26

Suitable for : hyping up festival gifts

From iPhone to TNT,

Send employees luxury gift packages,

Then buy the media hype,

The company benefits are really good.

Welcome to 2019

December 27th - December 31st

Good : Review and blessing

Looking back at 2019,

Or welcome 2010,

Promotion in the name of .

The All-China Federation of Taiwan Compatriots was established

December 27, 1981

Do : Sponsor a social gathering

In the name of your brand,

Sponsor anti-Taiwan independence groups,

And launched a petition with 10,000 signatures.

Unification with Taiwan in 2020.

The last working day before New Year's Day

December 28, 2018

Good : Pre-holiday promotion

The work atmosphere was not good today.

I'm basically just slacking off and waiting for the holidays...

So we do pre-holiday promotions.

Said I can receive the goods after the holiday.

The conversion rate isn't that low.

Black Hole Day

The term black hole was first used by John Archibald Wheeler.

December 29, 1967

Do : Commend haters

Which brand doesn’t have some haters? So, in the name of paying tribute to the black hole, we’re giving the black fans the Black Hole Award…

Not only does it have the potential to turn hostility into friendship, it can also provide reasons for the media to report and the audience to forward the message.

New Year's Day holiday begins

December 29

Suitable for : New Year's Day greetings

And remind to pick up,

Made this on December 1st.

Brand coupon calendar...

New Year's Eve

December 31

Suitable : Brand New Year's Eve event

Recreate the special offer on Double Eleven Day,

Bring new and old customers a happy New Year's Eve.

Selling goods while uniting fans.

Just change it randomly and fool the boss about this month's marketing plan.

Even the recent plans of the brand that deceived investors are...

Then just change it and make December better for you.

Source: Paranirmita-vasavada