Things that must be said about news promotion in the Internet era

With the rapid development of the Internet today, you can find anything you want on the Internet. The increasingly sound network has brought benefits and convenience to people's lives, allowing everyone to feel the progress of the times. More and more friends are entering the Internet industry.

There are many fields in the Internet industry. Today we will talk about one of the channels - news promotion .

News promotion is actually soft-text promotion, which means promoting the products you want to market in the form of text to promote product sales.

In a broad sense, it refers to some promotional and explanatory articles that companies plan to publish in newspapers, magazines, DM, the Internet, mobile phone text messages and other promotional media to enhance their brand image and visibility, or to promote their sales. These articles include specific news reports, in-depth articles, paid short advertisements, case analyses, etc. Most newspapers and magazines provide space for placing an advertisement and distributing a large piece of soft copy.

In a narrow sense, it refers to the pure text advertisements that companies spend money to publish in promotional media such as newspapers or magazines.

The common understanding is the so-called paid text advertising.

The reason why soft articles are called soft articles is that the subtlety lies in the word "soft". It is like a needle hidden in cotton, which is concealed without being revealed and defeats the enemy invisibly. By the time you realize that this is a soft article, you have already fallen into the carefully designed "soft article advertising" trap.

Soft articles are definitely a basic, efficient and low-cost method. Hard advertising everywhere is too easy to be annoying. Companies are crying when they send it, and potential customers will not even look back after seeing it. Not only do they waste money, but they also offend customers. It is a typical "losing both the wife and the army" situation. However, soft articles are different.

Can be arranged by keywords. The implantation of corporate goals and their coverage on major platforms can have a "silent and subtle" effect.

1. Soft articles are displayed directly on the portal website.

The huge traffic on these large portals will give you the greatest exposure, and the soft articles published on the portals will directly bring you marketing effects!

2. Operate and utilize soft articles.

It can be viewed permanently on major portal websites (such as Sina/NetEase/Sohu/Tencent/Yahoo, etc.), which can play a very good role in branding;

3. Improve search engine visibility.

The soft articles published by these large portals are collected within seconds, and have high weight and good ranking. When consumers want to know more about you, they search for your relevant information on Baidu/Google, etc. The reports of portal media (especially the media from Baidu news source) can greatly enhance your image and credibility.

5. The effect is cost-effective.

Soft articles are previous advertisements presented in the form of articles. This way, they have higher credibility, customers are more willing to accept the information conveyed by soft articles, and the effect is better. In addition, the prices of online advertisements and television advertisements are relatively high. Now, they are launched in the form of soft articles, which not only reduces the high advertising costs, but also has more obvious effects.

Author: Popular Internet News

Source: Popular Internet Information