Private tips on how to place game information streams, told to you for free!

Private tips on how to place game information streams, told to you for free!
Before reading this article, we need to have a common premise, which is that you agree that "matching is the basis for improving conversion rates by placing information flow ads ." If you disagree and think that "the higher the click-through rate, the better the conversion rate ", then this article will only mislead you. Please turn left when you leave. Thank you.
Logic: scene + appearance + style
The following mainly focuses on how to design entry pictures when Xianxia games are releasing information flows . We all know that the entry creative (picture + copy ) will screen users, and the retention and payment situations vary greatly among different types of users. Those entry ideas that can attract core users have high retention and payment, and their benefits are far greater than those that can only attract general users. From a cost perspective, under the premise that the entrance creativity, landing page and AppStore are matched, the higher the desire evoked by the entrance creativity, the higher the conversion rate and the lower the cost.

For fairy-tale games, the underlying logic of 80% of the high-quality entrance image designs is "scene + appearance + style".

Scenes refer to realistic scenes with a sense of depth, which not only hint at the quality of the game, but also increase the user's trust and sense of immersion in the game.

External appearance refers to characters, monsters, mounts, weapons, wings, skills, and other dazzling appearances that can highlight the uniqueness and enhance the user's sense of achievement;

Style refers to the scene and appearance. It should be close to the style of the game itself. Do not plagiarize screenshots of European and American games to ensure that the users attracted are more accurate.

Example of a high-quality entrance image
The following are 17 example images based on different combinations of explicit elements:
1. Characters + Actions 2. Skills

3. Skills + Four-point grid

4. Female + Action + Skill

5. Weapons (non-scene)

6. Weapons + Attributes

7. Weapons + Attributes + Tips

8. Wings

9. Weapons + Wings

10. Women + weapons

11. Female + Weapon + Attribute

12. Female + Weapon + Drop Equipment

13. Women + Weapons + Monsters

14. Female + Weapon + Mount + Attribute

15. Female + Weapon + Action + Attribute

16. Monster + Attribute

17. Monster + Advanced + Attributes

18. Monster + Weapon + Attribute

When you can't think of creative material ideas, you can use "scene + display + style" as the underlying logic of the design, based on visible elements (characters, monsters, mounts, weapons, wings, skills, etc.), supplemented by different styles (attributes, actions, segmentation, drops, prompts, etc.), arrange and combine them, try your best to make a rational framework, and then let art fill in the emotional content.

80% of the high-quality entrance pictures you can make in your life are here. (Of course, please pay 300% attention to the quality of the art output. If the quality is not good enough, please replace the artist. That is the gap in skills and accumulation, which cannot be compensated by so-called friendly communication)

As for the other 20% of high-quality entry pictures, the underlying design logic is in the hands of great designers (perhaps even the great designers do not have it). Speaking of this, let me ask you a question: Is the following picture considered a high-quality entry picture?

Below high-quality, the next level of pictures has an underlying logic of “interaction + style”. Its playability is weaker and it attracts more diverse users.

For example: marriage + four points

Pitfalls to avoid
In the process of drawing the chart, some people used some deceptive materials due to ignorance or KPI pressure. The result is that the surface data looks good (easy to attract traffic and low cost), but the retention and payment are appalling. The more you invest, the more you lose. It can be said that this is a necessary routine for Party B to cheat Party A, and Party A cheats itself. For example: NieR: Automata Of course, having a high-quality entrance picture is not enough. You also need to match it with appropriate copywriting, landing pages, and AppStore, otherwise the conversion rate will still be low. These are another logic to explain, and we will talk about it next time we have the chance.

Finally, for the above materials and analysis, if you have different ideas, please leave a message to communicate~~

The author of this article @游戏信息流广告置 is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services Advertising platform Longyou Century

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