Is ASO really difficult? It’s time to do the drop-down association word

Is ASO really difficult? For example, someone recently asked me, "Please teach me how to cover 5,000 keywords ?" It turned out that this guy was envious of a competitor whose product covered 5,000 keywords. I asked him how many keywords were covered in his top 10? And how many keywords in the top 10 had an index above 4605? Then this friend didn't reply me. I guessed that he might have gone to check the specific situation.

What is the purpose of ASO? It is to help the APP have a good ranking in the APPStore, right? What is the purpose of ASO to help the APP have a good ranking? Of course, it is for natural downloads and to bring in accurate users through accurate keyword rankings. To put it bluntly, ASO is a job that brings "quantity" and has only one goal, which is to bring users to the APP in the APPStore and Android through ASO.

Well, now can we understand that ASO is to bring volume from the app store through various methods? That’s right, the method is not important, but the result of the means is important. Apart from normal ASO optimization methods, what else can we do to increase the volume of ASO? Let me talk about the drop-down associative words. When ASO first started using the drop-down associative word function, it caused quite a stir in the mobile Internet circle.

As shown in the figure: When I enter the action keyword "shooting", several drop-down association words will be matched. The purpose of Apple doing this is, of course, to provide users with a better user experience and to use diversified search results to meet the search purposes of different users. This area can be fully utilized by ASO. The parts pointed by the red arrows are three examples of ASO. So the question is, how should ASO create drop-down associative words? Let's analyze the associative words related to the keyword "shooting".

Shooting (index 5519)

Shooting Games Collection (Index 4755)

Shooting games free (index 4666)

Shooting single machine (index 4621)

Shooting Zombies (index 4608)

Shooting games (index 4608)

Shooting Champions: Flying Bullets Free (index 4605)

Shooting competition (index 4605)

Shooting Zombie CF:………….(Index 4606)

Next, let's look at the sorting rules for the drop-down associative words. What are the criteria for displaying them from high to low? The results from the ASO114 tool I used show that the sorting is roughly based on the search index. As mentioned above, I have listed the indexes of each associative word one by one, and you can also study it more.

Let's look at the similarities again. The similarities are that the core keyword is in the first place, such as 'shooting'. That is to say, the drop-down association words are automatically matched based on the keywords searched by the user. Let's look at another example, such as searching for 'QQ'. As shown in the figure, the results we see are also matched with the core keyword 'QQ'.

Well, from this simple example, we have discovered the matching rules and the sorting principle of the drop-down box. So, can ASO try to do it ourselves? Of course you can. Since the matching principle is based on the core keywords, can't we put the core keywords in the application name and subtitle of the APP? Remember here, since we hope to bring volume by pulling down the associated words, the index must be high when choosing core keywords. Of course, the higher the better, otherwise it will lose its meaning.

Then there is the issue of index. ASO already knows that the sorting rules are based on the index, which means that it can be done by increasing the popularity of the drop-down association words that ASO needs to do. As for how to improve, I think you ASOs know better than me. Do you remember those very accurate hot search terms that appeared in the hot search list in March? Let's take a look at an example:

It has precision guidance, but I don’t care how he did it. A cat is a good cat if it catches a mouse, regardless of whether it is black or white. As for how much volume the drop-down associative words can bring, there is no real standard. For example, the index of core keywords and the ranking of drop-down associative words affect the daily volume. Okay, that’s all I’m going to share with you today about the ASO drop-down associative words. Practice makes perfect, so go and try it out right away.

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