How to choose a title for a short video? 10 templates for short video titles!

No matter how good the content is, it will be greatly discounted without a good title . For example, when we usually watch short videos , we often see some videos with bland content but novel titles . It is because of the novel titles that we have the desire to click.

Let’s take a look at 10 templates for creating popular video titles!

Let you fully grasp the user's golden 3 seconds and attract attention!

1. Riding on the popularity of celebrities

To put it simply, it is "borrowing celebrities to gain popularity" , and the celebrity effect can also increase the authority of the subsequent content;

After all, in the eyes of the public, most users will not care about what an ordinary person says or does, but only when celebrities like Jack Ma and Lei Jun have new developments, users may be interested;

Celebrities are eye-catchers. This is the simplest, most direct and most effective way to attract users.

for example:

The Secret Luo Zhenyu Will Never Tell You
When you are in a bad mood, read these words by Yang Jiang
"Gu Ailing's secret to success, this one is probably the easiest to imitate"
"If a man wants to get rich, listen to these two words from Cao Dewang"
"Jack Ma's three most irritating sentences have made 1.4 billion Chinese people so angry!" 》

Of course, it’s not just celebrities, it can also be authoritative institutions

for example:

A Tsinghua University girl's photo showing off her wealth sparked heated discussion: Sorry, I just have a low-end life.
16 years ago, he was called a tragic figure by the People's Daily. Now he has created a 500 billion empire

2. Age event type

It is to point out the common characteristics of people of a certain age group;

Because everyone will pay extra attention to things related to themselves, this title template can also help you capture the precise age group;

for example:

"The low marriage rate among those born after 1990, is this a reflection of greater responsibility?"
Does a man have to be masculine? 》
What is a woman’s greatest confidence? 》
The post-80s generation has "disappeared", and the reasons behind it are sad

3. Use digital type wisely

In today's era of explosive video popularity, we have to say that the information density is too high and it is overwhelming to users. Because of this, if we want to attract users' attention, our titles must be eye-catching, simple and clear. This is when the magic of numbers is needed!

Numbers are not only highly recognizable , but also very specific and intuitive, and can convey information to users more directly . Secondly, numbers are more sensitive to most people:

for example:

《50 high-value mobile phone cases, as low as 3 yuan! 》
《After taking 1,000 photos, I came up with these 5 universal photo poses》
"I spent more than 200,000 yuan to enter various circles, but accidentally made 2 million yuan..."
Zhang Yiming has interviewed 2,000 people in 10 years: Young people who succeed all have these five traits

It is important to note that when the character's age appears in the title, there must be a strong contrast. To put it simply, it is attractive if the character of this age is enduring something that should not happen .

for example:

"Chu Shijian: Young people are too impatient. I am still struggling at the age of 80!" 》
"He started his business at the age of 56, but now his profit is 1.5 times that of Huawei. He is a man who makes his opponents tremble! 》
"Politicians from more than 40 countries visited his home for Longjing tea, but he resigned from the position of village chief of Meijiawu at the age of 50 and spent 16 years reclaiming wasteland and growing tea."

Numbers can also be used to break other people's perception of ordinary things, which will be more impactful;

for example:

"How to sell a product worth 1 yuan for 10,000 yuan in 30 seconds?" 》
How to sell your house in 24 hours? 》
Solve your phone's freezing problem in 10 seconds
"One good idea can save you 30,000 yuan in copywriting (here are 22)"
"I have 10 work experiences worth 1 million, but they are free today"
"Develop this habit and your value-added speed will increase 10 times"
"How to change your destiny in 8 hours?" 》

4. Problem Solving

This type of title, as the name suggests, is about what kind of value I can get from watching your video, and how it can solve a certain type of problem they often encounter. This type of content is often easily collected or forwarded by users.

for example:

"The best recipe for hangovers, which can keep you from getting drunk even if you drink a thousand cups. Girls won't be afraid at the drinking table with it!" 》
《With it, you can make a poster in 2 minutes》
《3 super useful free operation tools! Operation master strongly recommends collection》
Don’t know how to write a hit copy? Please accept these 12 popular copywriting templates! 》
"Removing watermarks from images with a mobile phone is so simple and powerful that I am shocked"

《Learn this trick and you will never be afraid of getting drunk again》

5. Soliciting opinions

The title of this type of short video is actually very easy to grasp. It is to raise a problem that bothers you, but it is usually a problem that everyone can resonate with . Let me ask everyone, how should I choose and what should I do?

And the interaction rate of this kind of title content is very high

Because nowadays too many people like to give advice on the Internet and give you various opinions on what to do. Of course, this has both good and bad sides, so treat it rationally.

for example:

《I’m 16 and I don’t want to study anymore. What should I do? 》
"Young people, is it better to work or start a business? 》
"I'm obviously very poor, but I just don't want to work or struggle. What should I do?" 》
"Which job is better, 2000 with two days off or 5000 with one day off?" 》
"I have 20,000 yuan and want to start a business. What project should I choose? 》
What can I do to earn 10 million in two years?

6. Time Continuation

Usually refers to the number of days of doing something, attracting users' continued attention. This kind of title can arouse users' interest in checking our own account homepage;

For example, "100 Days of Fasting to Lose Weight" and "100 Days of Fitness" can attract fans with titles like these. If they can follow you, your fans are very accurate.

Of course, you can also play some tricks and add some room for imagination.

For example, "Day 128 of Me Cooking for Someone Else's Boyfriend" , you might want to click on it, but after clicking on it, you find that it is actually a video of a sister cooking for her brother who has a girlfriend;

7. Curious and revealing

This actually takes advantage of the curiosity in human nature. The less you know about something, the more you want to know. People are always curious about things in the unknown and have a desire to explore. This is also being used all the time. It is a trick that will never go out of style.

For example, on an ordinary day, if your friend suddenly tells you that he wants to tell you a secret and then stops abruptly, will you scratch your head and toss and turn because of this sentence? I believe that few people can control themselves from thinking about it;

for example:

"China's 4 most "failed wines" have great reputations, but no one is interested in them?" 》
"Employees are willing to work because of this..."
Why are there always long queues in women's restrooms? And, what to do? 》
"What kind of thing can make men compete to use it to express their love!" Women rush to use it to show their affection! 》
"Why are many graduates unwilling to work in sales and even feel ashamed?" 》
"I just hooked up with a girl, what should I say in my opening remarks? 》

8. High proportion reference type

To put it bluntly, it is something that most people cannot complete. For example, 99% of people cannot do this action. Using a high percentage can arouse users' curiosity , thereby increasing the completion rate and interaction rate of our works.

for example,

"99% of people don't understand XXX's words? 》
99% of young people make mistakes when starting a business
《10 types of furniture that 99% of people will regret buying》
Only 1% of people have eaten this...

9. Pain point attack

This trick is basically used by most people, and it does not require any copywriting skills. Even a novice can write it quickly. As long as it is something that makes people entangled, complaining, disgusted, uncomfortable, and embarrassed, it can be considered a pain point. Anyway, pain points = everything that makes you unhappy;

for example:

"Are you afraid of not having a partner at the age of 30?"
How many years have you been working in new media? Is your salary over ten thousand? 》
"The poor student you once looked down upon now earns a million dollars a year"
"Whatever fat people wear doesn't look good?" You can wear this
《Shoes are not breathable, sweat and feet smell? Don't be afraid
"If a woman is too strong, will the marriage really be unhappy?"
"My boyfriend doesn't have money to buy a house, should we still get married?"
"Can a woman marry a man who has no house?" 》

10. Conversational titles

The effect is very good, just stand in the user's perspective and speak their mind!

For example, the following headlines have exploded in popularity:

"The child is young, can't you be more tolerant?" "No" (Mimeng)
"Are you a virgin?" "None of your business" (Mimeng)
"Is it great that you are rich?" "Great" (Mimeng)
"Girls shouldn't work too hard?" "Will you support me?" (HOGO)
"Are you having your period? Drink more water" "Get lost!" (Papi Jiang)

If you still don’t know how to write a title after reading this,

Then you need to ask yourself a few questions:

1. Who is this video for? Please analyze their age, occupation, and group of people?
2. What do you want to express by making this video? What actions do you want users to take after watching it?
3. What gains or values ​​can users get after watching it?

Think clearly first, then put yourself into the user scenario, analyze step by step, and extract the core points you want to express, and a high-quality title will emerge naturally.