2019 traffic growth inventory!

2019 has not been an easy year, so today we will review the traffic growth opportunities with you. Data shows that as of November 2019, the average daily usage time of domestic mobile Internet users was 6.2 hours , and the number of apps used per month increased to 23.6 . It is gratifying to see a double increase in usage time and number.

As early as 2018, the editor had already foreseen that the competition for users and user time would require refined operations. Of course, the editor did not know how to do it specifically, and even if he knew, he would not be so loser! However, now it seems that the growth path of the "excellent students" has already shown some characteristics: first, offline-related businesses can broaden the boundaries of their main products, such as Heytea, Credit Suisse Coffee, etc.; second, the content + live broadcast model continues to empower the growth of various industries; third, import the super APP traffic of WeChat/Baidu/Alipay, especially structurally differentiated users; fourth, new technologies and intelligence can drive new growth, such as smart devices and smart homes...

Of course, having said so much, what are the growth opportunities? You may wish to read the report.

1

Overview of mobile market growth in 2019

1. China's mobile Internet traffic pool is basically saturated, and the year-on-year growth rate of user scale has fallen below 1% for the first time; the growth in duration has rebounded, with the average daily usage time of users reaching 6.2 hours, setting a new record

2. At the same time, users have more demands for APP functions and their dependence on mobile Internet has further deepened, which is expected to promote the release of space for growth in time.

3. In 2019, about 40% of apps achieved growth in both scale and duration, among which the track close to daily life had the best growth performance

4. From the perspective of the industries with the highest growth rates, duration dividends, model dividends and traffic refinement are still the main factors driving the growth of each track

2

Inventory of typical growth opportunities in 2019

Typical growth opportunities

1. "Content + Live Broadcast" model empowers industry growth

1.1 The number of netizens watching live broadcasts continues to grow, and major platforms promote their business development by deploying the "content + live broadcast" model

1.2 The “Live+” model combines fragmentation with instant interaction, empowering new value for industry content and driving growth for the industry and its own platform

1.3 The “Live+” model can enrich APP business, enhance interaction with users, and increase user stickiness while driving the growth of platform traffic

2. Digitalization of offline retail scenarios to reshape consumer value

2.1 Relying on mobile Internet, offline retail scenarios are driven by data

2.2 The new beverage industry relies on the standard "Mini Program ordering + self-pickup/takeout" basic services and adopts the "points + social fission" growth model to attract a large number of new users

3. Technological breakthroughs, intelligent driving industry trends

3.1 Internet giants and hardware equipment manufacturers are developing smart device industry, creating product matrix, enriching mobile traffic entrances, and improving smart device ecosystem

3.2 The current user scale of the smart device APP industry has reached nearly 120 million, with a significant increase; with the initial commercialization of 5G and the gradual realization of smart life scenarios, it will create more growth opportunities for the industry

4. Build a traffic portal and plan the overall ecological growth

4.1 The layout of a panoramic ecosystem has become a general trend. So far, nearly 70% of the leading companies have joined the panoramic layout. In the context of the depletion of new traffic, the traffic-attracting ability of mini programs has been further highlighted.

4.2 There are differences in the user structure distribution between WeChat traffic pool and APP. As a supplementary traffic, it can complement the user structure of APP products.

Author: Mr.QM

Source: QuestMobile