APP Tips: Apple IOS/Android Market First Release Rules and Contacts

Every CP is confused and takes detours at the beginning of promotion, so I sorted these out in the hope that it will be helpful to those who are doing APP operation and promotion.

Note: Rule changes are not guaranteed. The specific information shall be subject to the information you obtain in real time.

Android Market

Baidu Mobile Assistant

Application method: Backstage application/email application

Reservation time: 15 days in advance

Initial release cycle: Twice a month with an interval of more than 10 days

Review criteria: The first release position will be awarded based on product, cooperative operation and other dimensions, and the final position will be based on the first release feedback email received; Product: product’s own design, function, popularity, historical download performance, etc.; Cooperation: based on the strength of cooperation, such as activity strength, brand exposure, etc.; Note: If the score does not meet the first release requirements, the first release application will not be approved.

Initial release resources:

Starting positions include but are not limited to:

1. Baidu Mobile Assistant Mobile Client Launch Zone
2. Baidu Mobile Assistant PC site: http://shouji.baidu.com
3. Baidu Mobile Assistant M Station, i.e. WAP Station, m.baidu.com/app
4. 91 Assistant Mobile Client Launch Zone
5. Android Market Mobile Client First Launch Zone
6. The final location is subject to background notification

Document link: http://pan.baidu.com/s/1hq47gHm

Xiaomi Store

Application method: Email application ([email protected])

Reservation time: 5-7 days in advance

First release cycle: 1 natural month

Audit criteria:

New applications: applications that have not been officially listed in any app store or public media; applications with excellent interface interaction experience and excellent user experience; excellent application content, originality and unique functions; applications that meet the needs of some users well;

Updated apps are new versions of apps that have not been officially listed in any app store or public media. The updated version must meet all the requirements of a new app and also have significant improvements in interface interaction, functional experience, and application content. Merely optimizing basic functions and fixing bugs will not be the basis for selection as the first release.

Initial release resources:

The following recommended locations will provide 1-3 based on the first application review results (synchronized on PC and mobile)

1. Banner position at the top of the homepage - Banner display (online time: Monday to Thursday)
2. Homepage Featured Recommendations——ICON Display (Online Time: Every Monday and Friday)
3. Category boutique - ICON display (online time: Monday to Friday)

Document link: http://dev.xiaomi.com/doc/?p=569

360 Mobile Assistant

Application method: Backstage application

Reservation time: 3 working days or more in advance

Initial release period: 15 days

Audit criteria:

1. The application has obvious functional highlights, or its functional design is ahead of similar products; among similar products, the application has certain advantages in operability, appearance design, overall style, etc.;
2. The daily download data of the app must meet the recommended standards. If the app has a history of first release, the first release download data must reach the average level of the relevant recommended position;
3. For the first release of online application version upgrades, only major version upgrades with obvious functional upgrades will be accepted. Version upgrades for optimization, repairs or without obvious updates will not be accepted for first release;
4. The first-run app is not allowed to have pop-up promotions, bundling, push notifications, or other advertising behaviors that affect the user experience. It must not contain a points wall (or force users to download), and must not contain sensitive information.
5. For applications that unilaterally violate the first release agreement (including: submitting new versions through other channels during the exclusive first release period, submitting false version update information or joint first release information, etc.), first release applications will not be accepted within one month;

Initial release resources:

The starting lineup will provide 2 to 4 of the following positions:

• Popular products: big brand applications or long-term cooperative applications
• Software Selection - Secondary Applications
• First Release Zone——New Product Application

(The above resources are allocated simultaneously on the PC, web page and client)

Featured recommendations——Only available on mobile devices

Document link: http://dev.360.cn/Wiki/2-2.html

App Store

Application method: Backstage application

Reservation time: 5-15 days in advance

Initial release period: 15 days

Audit criteria:

1. We will conduct a comprehensive review and evaluation of the basic product items such as application qualifications, product creativity, functional features, UI interaction, and audience coverage of the initial launch application, and allocate the initial launch time and location based on the evaluation results. The initial review will be completed within two working days and the review results will be fed back. Developers can check feedback through the development platform account.
2. The average daily download volume is more than 1,000 within a month (not a hard condition)
3. All apps that have been launched on App Store can apply for first launch: first launch of new products refers to the first launch of apps launched within three months; non-first launch of new products will be comprehensively evaluated based on the application qualifications, application rating, and average daily downloads of the previous month.
4. For applications that have successfully made their debut reservations, the platform will inform you of the launch resource positions via an in-site message on the first working day of the launch week.

Initial release resources:

• First Release Channel——S/A/B/C Level
• App Store PC Client - Recommended Software - S/A/B Level
• Premium First Release Collection——S/A/B/C Level
• QQ Browser Android Client——Homepage Recommendation——S/A Level
• Mobile QQ Android App Store embedded page - Home page new product launch recommendation position - New products (applications launched within 3 months)
• First release channel——S/A/B/C
• Mobile QQ Space Android version application embed page - home page recommendation position - S/A level
• First release channel - S/A/B/C level applications
• App Store Touch Screen Version——Homepage Recommendation——S/A Level
• App Store Web Site - Premium Software - S/A/B Grade
• Premium First Release Collection——S/A/B/C Level

Document link: http://wiki.open.qq.com/wiki/Application Release Rules

Meizu/Flyme Application Center

Application method: Email application ([email protected] cc [email protected])

Appointment time: 5-7 days

First release cycle: 1 natural month

Audit criteria:

New apps: apps that are not officially available in any app store or public media.

• The app is compatible with Smartbar and has the "Flyme" logo and the words "Exclusively released on Meizu App Center" on the startup page.
• Good application interface interaction experience and good user experience
• The app is rich and full of positive energy
• The application is unique and innovative
• The application meets the needs of most users

Updated apps: updated versions of apps that are not officially available in any app store or public media.

Note: Updated apps must not only meet all the requirements of new apps, but also have significant improvements in interface interaction, functional experience, and app content. Merely fixing bugs or optimizing basic functions will not be used as the basis for first release selection.

Initial release resources:

The following recommended locations will provide 1-3 according to the first application review results (synchronized on PC and mobile)

1. Home page area 1 middle picture - banner display
2. The first screen of the new product show—icon display
3. Category display—icon display
4. Meizu Application Center official Weibo
5. Meizu Application Center official WeChat public account dissemination

Document link: http://wiki.open.qq.com/wiki/Application Release Rules

Lenovo Music Store

Application method: Email or back-end application ([email protected])

Reservation time: 3-10 working days in advance

First release cycle: 1 natural month

Audit criteria:

New product launch: applications that have not been released on any channel

• Beautiful interface and excellent experience
• Possess certain innovative designs to meet some of the needs of users
• Have high attention (media, users)

New version update: Upgrade of existing applications

• There is a version number upgrade
• There are clear new content and new features released
• The app is available in the Le Store

Version requirements

For the first release, you need to add [Le Store LOGO + Lenovo Le Store first release] in a prominent position on the splash screen.

The first-run app is not allowed to have pop-up promotions, push notifications, or other hard advertising behaviors, and must not contain point walls (or forced user download behaviors), nor sensitive information;

Initial release resources:

1. For first-run products, we will consider product quality, exclusivity, user reviews, expectations, download volume on Le Store, and first-run products.

Rating the first release products based on the number of downloads in the previous week and matching different first release resources

2. The resources currently available for initial release are as follows: (all updated at midnight daily)

1. Recommended on the homepage (matched to different positions on screens 1-5 according to different products, recommended within 24-48 hours)
2. Recommended apps and games on the featured list (1-3 screens in different positions, 24-48 hours recommended)
3. App and game channel banner (1-6 pictures, 24-72 hours recommendation)

Document link: http://open.lenovo.com/sdk/Lenovo Music Store Application First Release Rules/

Huawei Store

Application method: Backstage application

Appointment time: 5 working days

Initial release period: 25 days

Audit criteria:

1. The historical version of the app has been connected to the Huawei App Store and is in the listed status. The reservation for the first release of the historical version of the app must be made 5 working days in advance.
2. For new applications that are first developed and applied for Huawei App Market debut, the reservation period is 10 days before the debut. Developers need to carefully fill in the relevant application materials and upload a compressed package of materials (the package may include application screenshots or application test versions). Our staff will judge and review the application based on its specific practicality.
3. The shortest time interval between the first releases of the same app is 25 days
4. The first-released application, such as an upgraded version of an online historical version, has specific functions, content upgrades and version number upgrades. Apps that only fix bugs in the app but do not upgrade the version number, or only upgrade the version number but not the specific functions and content of the app, cannot be made into exclusive first releases.
5. Developers need to have the final and true copyright of the application. If a developer impersonates the development rights of an application developer and causes serious background damage, the impersonator will be fully responsible. Huawei App Market will also deal with it seriously and reserve the right to prosecute under the law.
6. The application must not contain advertising modules that affect the user experience, nor any application recommendation modules.
7. Our staff will evaluate the application based on the submitted initial launch application, and feedback will be provided within 3 working days for applications that meet the initial launch requirements.
8. If an app is found to have maliciously updated its version and applied for first-release resources, Huawei AppGallery will cancel the app's first-release qualification in this market.

Initial release resources:

• Home page "Today's first release" area entrance
• First Release Recommendation Zone (Client – ​​Category – Today’s First Release Topic)

Document link: http://developer.huawei.com/wiki/index.php?title=Introduction to the first release rules

OPPO Cocoa App Store

Application method: Email application ([email protected])

Appointment time: 7 working days

First release cycle: one natural month

Audit criteria:

The Coco Software Store team will review resources based on the following criteria:

• New apps – apps that are being made available to the public for the first time;
• Major update version - a new version with substantial changes and optimizations in functions and designs;
• Design - effectively meet user needs and have good interaction and UI design;
• Other regulations - it must be a legal product, no pop-ups or hard ads are allowed, and it must not contain a points wall.
• Initial release resources:

Depending on the product, the Coco Software Store arranges the following 1-3 recommended positions:

• Home page banner position (the banner should include the Cocoa first release logo)
• Hot Recommended Second Screen
• Editor's Recommendations

Document link: Download bottom application cooperation document http://open.keke.cn/index/protocol

Gionee Easy Exchange

Application method: Email application ([email protected])

Reservation time: 5-7 days in advance

Initial release period: 15 days

Audit criteria:

• The average daily download volume of the first-released app in the Gionee Software Store must reach 50 (the requirement can be relaxed appropriately for high-quality new products). New products must be innovative and of high quality, and their functions and content cannot be too simple. The first release of an updated version requires major changes.
• The first version cannot have an app download entrance (no app store entrance, point wall, etc.)
• The normal version must be updated in time. If it is not updated in time, the application will be disqualified.
• You can only apply for a first release twice a month.
• Failure to provide the apk package on time will be deemed as a waiver. If multiple waivers occur, the first release application qualification will be cancelled.
• A first-issue test kit is required when applying for the first issue.

Initial release resources:

The latest list (1st to 10th place), recommended for 2 days, the specific position will be determined after the launch

Document link: http://dev.anzhuoapk.com/

91/Android

Application method: Backstage application

Reservation time: 15 days in advance

Initial release cycle: 2 times a month, 10 days apart

Audit criteria:

Applicable software conditions

The software applied for must be a version update and must have been released in the Android Market. The updated version must clearly state that there are specific functions and content upgrades, as well as increases in the version and version number. If only bugs are fixed or the version and version number are not increased, the scheduled first release will not be made.

Download requirements

The download volume of the previous version of the applied software in the Android market within one week before the scheduled first release. See the first position description for details

Initial release resources:

Starting positions include but are not limited to:

• Android Market Exclusive First Release Zone Recommendation
• 91 Assistant Category Recommendations
• 91 Assistant exclusive first release area recommendation
• 91 Assistant iOS first release area

The final position is subject to the actual email reply

Anzhi Market

Application method: Backstage application

Reservation time: 10 days in advance

Release period: one month

Audit criteria:

• The first product cannot contain advertising banners, point walls, or push application advertising services.
• It cannot be launched in other markets within 15 days before its launch in the Anzhi market, which means there must be a half-month interval between the first version and the previous version.
• Developers cannot promote the first release on other channels within 24 hours of the initial release.
• The startup page of the first product needs to add the Anzhi first launch logo
• The first launch product must publish "the latest exclusive first launch news in Anzhi Market" on its official Weibo, and @Anzhi Official Weibo, and follow Anzhi Market Official Weibo at the same time.
• If the first product includes a software recommendation function, only Anzhi Market can be recommended. (The source and link of the general first release package are in the application materials)

If the above requirements are violated, the company’s initial public offering qualification will be immediately revoked and any initial public offering application from the company will not be accepted within one year.

Initial release resources:

• Level A: 1 day for mobile carousel images + 3 days for the latest channel (ranked 8-10) + 3 days for the latest category + 3 days for the first release area
• Level B - Latest channel (8th-10th) for 3 days + latest category for 3 days + first release zone for 3 days
• C-level——Latest channel (8th-10th) 2 days + latest category 2 days + first release area 2 days
• Level D: Latest channel (8th-10th) 1 day + latest category 1 day + first release zone 1 day
• E-level——Ranked from high to low in the first release area for 1 day

Document link: http://dev.anzhi.com/help.php?type=help&id=66

Jifeng Market

Application method: QQ application

Appointment time: 3-5 working days

Initial release period: 15 days

Audit criteria:

For applications that apply for first release, the person in charge of the first release will send it to the operations staff, who will review and evaluate it based on the application download volume, search volume and other aspects, and allocate the first release time and position based on the review results.

Searched for Mobile Assistant

Application method: Email application ([email protected])

Reservation time: 7 days in advance

Initial release period: 20 days

Audit criteria:

• When applying for the first release, the historical version of the app has already been listed on Sogou Mobile Assistant;
• Application information (including but not limited to icons, splash screens, and recommended application walls) must not contain recommendations or display information from other application markets;
• The first-run app is not allowed to have pop-up promotions, push notifications, or other hard advertising behaviors, and must not contain point walls (or forced user download behaviors), nor must it contain sensitive or illegal information;
• If the first-released product involves audio-visual, reading and other works, relevant copyright authorization certificates must be provided. The first-run app should add Sogou Mobile Assistant recommendation information to its built-in recommendation resources, and Sogou Mobile Assistant should be recommended in the top 3 app recommendations

Initial release resources:

• Popular channels on PC-banner
• PC application channel-banner
• Mobile boutique channel-banner
• Mobile application channel-banner

Document link: http://zhushou.sogou.com/open/question-21.html

IOS Channel

91 Assistant

1. First Release Form

During the initial launch period, the new version of the application can only be released on the 91 Mobile Assistant platform. The release time on the official website and other channels must be after the initial launch of 91 Mobile Assistant.

II. Recommendation and Application Period

• All first release recommendations are unified into 2 days (48 hours);
• The first release time must be applied for at least 3 working days in advance.

3. Initial Public Offering Application

Send an email to the person responsible for the first release. The content of the email should include: software name, developer name, version number, upload time, new version first release time, and version update introduction (make sure the first release version is IOS).

4. Initial Evaluation

For applications applying for first release, the operator will review and evaluate their products, etc., and allocate their first release time and position based on the review results.

V. Initial Release Requirements

• The 91 Assistant icon or promotional image should be placed in a prominent position on the official website;
• Add the words "First Launch" and the 91 Assistant logo to a prominent position on the registration page or loading page of the first launch product (clearly visible);
• Follow @91助手 on the official Weibo account and release the first release cooperation news @91助手 on the first release day;
• If there is an app wall in the app, the first thing on the first screen must recommend the 91 Assistant mobile version (at the same time, no assistant, market, or game collection competing products may appear in the app wall);
• During the application period for the first release (24-72 hours), the first release cooperation software package shall not be placed on other channels or official websites.

6. Initial Contact Person

Lin Kan QQ: 1104119573 Email: [email protected]

He Jingyu QQ: 1449821490, 2359179731 Email: [email protected]

PP Assistant

1. First Release Form

During the initial launch of a new version, it can only be released exclusively on the PP Assistant platform. The release time on the official website and other channels must be after the initial launch of PP Assistant.

II. Recommendation and Application Period

• 24 hours after the first launch
• Apply one week in advance

3. Initial Public Offering Application

Contact the person in charge directly

4. Initial Evaluation

For applications applying for first release, evaluators will evaluate them based on the number of downloads of their products, etc., and allocate the time and location of the first release based on the results.

V. Initial Release Requirements

• Accumulated downloads of more than 600,000 on PP Assistant, or it must be an excellent new app;
• It must be a major version (fine-tuning, optimization, bug fixes, small features, etc. do not count; it must be a new feature, UI revision, major section, etc.);
• The startup page splash screen adds the PP Assistant's first release logo;
• Joint launch is not accepted yet
• On the official website, the website arranges PP Assistant's one-click installation;

If there is a recommendation position in the product, you need to add the recommendation "PP Assistant"

The official WeChat or Weibo account informs users that this version is first released on @PP Assistant

Quickly use Apple Assistant

1. First Release Form

During the initial launch period, the new version of the application can only be released on the Mobile Assistant platform. The release time on other channels must be after the initial launch of the Mobile Assistant.

II. Recommendation and Application Period

• All first release recommendations are unified within 3-5 days;
• The first release time must be applied for at least 2 working days in advance;

3. Initial Public Offering Application

Send an email to the person responsible for the first release. The email content includes: software name, developer name, version number, upload time, new version release time, version update introduction

4. Initial Evaluation

For applications applying for initial release, operations will review and evaluate their products, etc. and allocate resources based on the review results.

V. Initial Release Requirements

1. Apps that have not been officially released in any other app stores or public media;
2. Update the app - the app has a major version release and visible functional updates.

Note: The updated version must meet all the requirements of a new app and also have significant improvements in the app experience. Basic optimization and bug fixes alone do not meet this rule; the app's natural installation volume must reach 500 or more.

6. Initial Contact Person

Feng Haitao QQ: 139902300 Tel: 15010633351 Email: [email protected]

iTools

1. First release format:

Accept exclusive and joint launches

2. First release resources:

Joint launch resource package: 2 days: PC-popular online games , iOS-new products-top 20 positions;

Exclusive first release resource package: 2 days: PC-game recommendations, iOS-games-top 10 positions, iOS-new products-top 10 positions;

After three days of listing, we will look at the performance data; if the game is A-level or above, we will provide

Key resource package: 2 days: PC + iOS banner

2 days: PC-Featured, iOS-Homepage-Top 20;

3. Requirements for the first release:

Only accept first releases of games, which must be co-operated with the market

4. First Contact Person

Liu Xinyu QQ: 2645232174 E-mail: [email protected]

XY Assistant

1. First Release Form

Exclusive first release: The new version of the application can only be released on the xy Apple Assistant platform. The release time on other channels must be after the first release on the mobile assistant.

Joint launch: The new version of the application can only be released in two markets including xy Apple Assistant.

II. Recommendation and Application Period

• All first-time recommendations range from 2 to 7 days;
• The first release date must be applied for one week in advance.

3. Initial Public Offering Application

Contact the person in charge of the first release by sending an email or QQ to apply for cooperation. The email must state the software name, developer name, version number, upload time, new version release time, version update introduction, etc.

4. Initial Evaluation

For applications applying for initial release, XY Assistant internal staff will estimate the product based on its download volume and brand exposure resources. Based on the resources that the APP can provide, the person in charge will provide a corresponding plan.

V. Initial Release Requirements

The first launch mainly focuses on the mutual promotion of resources of both parties

6. Initial Contact Person

Guo Kanyi QQ: 2751290694 Email: [email protected]

Apple App Store developer contact list

[email protected]

• The status of apps and in-app purchases after the app is submitted (under review)
• Status update notifications - information about developer rejections and impacting review times
• App Rejection Notification Consultation - Request for Quick Review

Fast-track application

https://developer.apple.com/appstore/contact/appreviewteam/index.html

Apple China official website Chinese version technical support community:

https://discussionschinese.apple.com/[email protected]

• Payment status query
• Questions about Apple paying developers
• Consulting financial statements

[email protected]

-App Store app infringement issues, for example, we can file a complaint about keyword infringement of "XXX"

[email protected]

• iDP or ADC query;
• Program information, benefits, account information;
• Modify email address, company contact address, team agent (agents have the right to generate release certificates)
• Refunds for ADC products, hardware, etc.
• ADC website query: Partner request

[email protected]

• Code-level questions
• API usage - Code crash/How to use and view Crash logs
• X-code usage issues, certificate issues
• Modifying the code may cause iTC upload errors or application rejection

Note: Different from the above address, the $99 iDP has 2 technical support opportunities per year.

The application address is as follows:

https://developer.apple.com/membercenter/index.action#techSupport

[email protected]

• Any errors encountered by iTC
• App/In-App Purchase Setup and Management
• Matters related to the application in the store/user reviews and complaints
• Promotional code query
• Edit app information (name, rating, keywords, pricing, localization, etc.)
• iTC user and in-app purchase test user settings
• Keyword/Store Search Query
• iTC Login Matters
• Crash logs
• Questions about Contact Us, etc.
• iAD activation and obtaining iAd templates

[email protected]

• You can contact us when registering a new account

Chinese developers (if there are any review issues when upgrading a personal account to a company account, please contact us by phone): If your phone number is not verified, please leave a message on the official account.

[email protected]

• Update bank account information
• Matters related to bank account information
• Assistance in filling out bank information forms
• All developers can modify bank account information through the iTC Contact Us module and send the form to this email address

[email protected]

• Income and sales tax related issues - assistance with completing tax forms
• Processing tax forms

[email protected]

• Problems understanding sales/sales trend reports
• Report a missing issue
• Differences between sales/sales trend reports and financial reports

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