In the early morning of September 29, exactly three weeks after Apple’s fall conference, developers around the world received an email from Apple about Search Ads: Search Ads are officially launched! ! ! In addition, Apple offers a limited-time benefit to developers: register and receive a $100 account balance.
Apple's official website policy on search ads
The Search Ads Advertising Content Policy will explain what advertising content is and is not allowed to appear in Search ads. We review apps according to these policies so that we can provide you and App Store users with a better experience when Search ads appear.
We ask that you comply with all Search advertising policies. If you violate any of the rules, your app will be disqualified from participating in search ads. Please read and continue to pay attention to the latest developments in the search advertising policies to avoid your ads being rejected, suspended or postponed.
1. Responsibilities of Advertisers
Before advertising in Search Ads, advertisers are responsible for complying with the following terms:
Apps must comply with the App Store Review Guidelines.
Advertising content (content submitted to the App Store, which Search Ads uses to generate paid search results) must comply with applicable federal, state, local, provincial, and, if applicable, foreign laws or regulations.
Advertising content must not infringe upon the intellectual property rights, publicity rights, or personal works of any third party (acknowledge and agree to all intellectual property rights, trademarks, graphics, artwork, audio, film and television works, celebrities, or people's fair use licenses).
The advertising claim was established.
Advertisements must not mislead users.
Advertising content may not deceive users into providing private information if: (1) consent is not obtained or fraudulent means are used; or (2) the information is provided to companies that collect private information for the purpose of reselling, trading, exchanging, or misusing the private information.
In the App Store, the app's title, description, icon, and app preview must accurately reflect the app's purpose and core experience.
Any use of Apple's name, products, trademarks, or other brand features without prior approval is prohibited.
2. Prohibited Content
Apple Search Ads does not allow the following types of advertising:
Discriminatory content: This includes ads that promote hatred, violence, harassment or racial discrimination against any race, gender, creed, nationality, disability, religion, age, language, sexual orientation, gender identity or financial status.
Defamatory content: including defamatory advertising content, content containing defamatory words, or slanderous rumors.
Profanity: Obscene or ambiguous advertising content, including offensive words or phrases.
Adult content: Ads promoting adult themes or graphic content, such as pornography, kama sutra, erotica, or content involving "tutorials" and other sex games .
Regulated Content: Ad content that directly or indirectly promotes or facilitates the sale of any tobacco products, illegal drugs, weapons, munitions, explosive materials, or fireworks.
Controversial content: Advertising content that is considered offensive, directed, or contains personal attacks, coercion, or intimidation against individuals, individual companies or organizations.
Fake Documents: Advertising content that promotes false degrees, certificates, or documents.
Unfair business practices: Advertising content involves improper incentives for downloads, or manipulation, filtering, or falsification of comments, feedback, clicks, or downloads.
Deceptive messages: Ads should be truthful, transparent, and accurately represent the products or services offered. Any false, deceptive, unreliable or misleading claims, or information containing misleading titles, statements or representations, will not be permitted. The main ones include the following: (1) themes of getting rich quickly, “free money”, or similar money-making opportunities; (2) Free goods and prize draws, such as “You have been selected to receive a free…” (3) A false free item that is labeled “free item” but requires payment methods, administrative costs, shipping fees, or other service fees.
False Pricing and Price Claims: Product overviews must be clear to users and must not misrepresent the true nature of the product offering (pricing and any ratings reviews must remain correct).
Legality Issues: Ads that reference illegal products or services, such as improperly obtained passwords, pyramid schemes, products that evade rapid law enforcement inspections, or countries subject to U.S. trade embargoes or sanctions.
III. Restricted Content
Apple’s search ads may limit or prohibit the display of the following ad content:
Age-Restricted Content: Ads for age-restricted products and services must be age-appropriate, including direct or indirect references to conventional, graphic violence or any adult material.
Alcohol-related content: Content related to the use, sale or consumption of alcoholic beverages must have clear age guidance. All documents, images, videos and audios used for promotional/advertising purposes must depict the age of persons and the context in which they are used.
Drug-related content: Content promoting drugs, medical devices, medical services, or treatments must comply with all applicable federal, state, local, provincial, and, if applicable, foreign laws and regulations.
Apple reserves the right to amend its Advertising Content Policy for Search Ads at any time without notice. (This is very Apple~) If you have any questions about Search Ads or our policies, please feel free to contact us.
Interpretation
The launch of search advertising has undoubtedly enriched the ASO optimization methods of all CPs . When search became the largest traffic entrance of the App Store, Apple officially launched such a promotion channel, which undoubtedly had a great guarantee in terms of security (almost no punishment) compared with those illegal promotions. Therefore, I suggest that although Search Ads has not yet been opened to the Chinese region, it is related to the subsequent promotion strategy , so you must pay close attention to this matter. We will also keep up with Search Ads and share bidding advertising tips and experiences as soon as possible. Related articles:
Graphic tutorial: Apple search bidding advertising ASM, account opening process strategy and operation guide!
A comprehensive analysis of Apple's bidding ads (ASM) to help you promote your APP well!
A complete guide to Apple bidding ads ASM, tips on how to effectively deliver Apple bidding ads!
To activate Apple search bidding ads, please contact Qinggua Media official
This article is compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!
