How does Tik Tok do content positioning? Share these 4 points!

Recently, a good friend of mine discussed with me about making short videos on TikTok . We have discussed the positioning many times, but as for what to do specifically, I can only provide suggestions and the decision is his.

The content positioning of Haogebie’s short videos has undergone three major changes: classic movie clips, cute pets, and positive energy.

The first one is what he really wants to do, and the last two are two recommendations I made to him based on the popular content cases and user characteristics of the Douyin platform. They are relatively easy to implement.

When a platform becomes popular and opportunities arise, most people will pay attention to it and want to participate in it and get a piece of the pie, but many people fail in the initial positioning stage. For example, my good buddy had an idea and started to operate, but did not stick to the end...

So how should we take the first step and position ourselves well in the field of short videos?

Positioning must be clear and vertical

Be careful not to do everything. First of all, all platforms now attach great importance to vertical content. Furthermore, no matter what you do, you will not be able to create a unique and distinctive label in the minds of fans, and no one will be able to remember it.

So, once you have a good positioning, the next step is to stick to it and try not to make too big changes. It is normal that the data of early video content is poor. There are very few that can become popular on the Internet as soon as they arrive, such as Wen Wan’s video of dancing in the underground garage. Persistence and continuous improvement and optimization of content quality are the key. ,

The initial enthusiasm is often ruthlessly hit, and many people give up at the very beginning. I have summarized the following four points on how to do a good job of positioning:

1. Do what you really like

There are two reasons:

1. You can persevere. True love can help you resist some of the negative emotions caused by setbacks.

2. You can gradually refine the content in this area, and it will be easier to receive better feedback.

Don't blindly follow the trend...

2. More vertical and more differentiated

Try to avoid homogeneous content on the Internet, as this may not arouse the interest of the majority of fans. Even copycat innovation is an option. You can try to continue to dig deeper into the field of your choice. Often, if you are vertical enough, you will be differentiated from similar content creators.

For example, the cute pet series is very popular on TikTok. Compared with content creators who cover a variety of cute pets, if you only shoot cute cat content, you are doing the initial verticalization. Compared with shooting the daily life of cute cats, if you can use props to shoot a cute cat role-playing series, it is a further step towards verticalization.

If the content in a certain field is what you really like from the bottom of your heart, you can always find the shining points that are different from others, so keep doing it!

3. Popular videos are your best teachers

Read more, think more, and you can always get some inspiration. For example, how do those popular videos have titles , how do they interact with fans, what are the highlights of their content, and why can they impress fans...

Keep studying for a period of time every day, then see if you can use it when you make your own video content, and practice more.

4. Try to be original and don’t copy

My friend’s initial idea was to conduct light operations and move existing content from other platforms, but it turned out that the effect was very poor, and moving content was completely contrary to the rules of the Douyin platform. Even if you have accumulated a certain amount of fans, it will be difficult to have your own core competitiveness and form your own unique label. Fans will definitely not have strong stickiness, which will affect your later monetization.

In my opinion, there is only one way to be successful in moving content: the video must be the latest one shot on the entire Internet and not yet released on most platforms. For example, you can often see this type of video in WeChat groups .

During the long time I have been working in operations, I have seen many so-called shortcuts and methods to quickly achieve a goal. Some of them do work at first, but then they become a burden and require more costs to balance.

If you really want to create short video content, stick to originality. If you are doing it by yourself, choosing one or two platforms will be enough.

Looking back, why do so many people not have the best short video content? It’s because of impulse, whim, and never thinking seriously and doing a good job of content positioning!

Worth considering...

Source: 51COO (ID: COO-51)