Luohe SEO training: Internet promotion company analyzes the impact of website traffic ranking on SEO

Rather than saying that SEO personnel expect keyword rankings to rise every day, it is better to say that what they really expect is that the website traffic rankings continue to rise, which represents that the prestige in an industry is gradually increasing.

With the adjustment of algorithms and new displays in search results, sometimes website rankings and website traffic are in a state of competition.

Internet Promotion Company, through the following content, discusses with you the impact of website traffic ranking on SEO. 1. The website ranking increases, but the traffic decreases.

At first glance, how can a website's ranking increase and its traffic decrease? If you think about it carefully, you will get the following answer:

① With fewer competitors and less search demand, where did they go?

② The regional rankings of the website are differentiated, and the display volume in different regions has been adjusted.

③New structured data display, such as Baidu featured snippets

④ The user experience on the site is poor, secondary clicks are reduced, and the bounce rate increases.

With the emergence of new media platforms, search engines are also constantly working on personalized display. Sometimes we should face up to this kind of traffic conversion. Recommended reading: Can online promotion platforms also use blogs as external links?

2. Website ranking drops and traffic decreases.
This is not a good situation. There are many reasons for this problem. If you continue to observe the website traffic calculation for a period of time and find that there is no obvious trend of change, then you may need to make adjustments:

① Check whether the algorithm has been adjusted recently and what new features have been introduced. Recently, Baidu is strengthening the promotion of Xiong Zhanghao and changes in related functions, such as: the display of Xiong Zhanghao and Baijiahao in mobile search results, the display of Xiong Zhanghao logo when opening the web page on mobile Baidu, and whether it affects the increase or decrease of reading.

②Competitor improvement Check competitor websites. There are many SEO monitoring software that can monitor competitors’ keyword rankings and website traffic.

③Poor experience on mobile terminals. The current traffic structure is gradually approaching a 28 state. Mobile terminals will dominate most of the future traffic. You need to consider whether your website is responsive, how fast it loads, whether the image size is too large, and whether CSS and JS can be combined.

④ Page click-through rate problem We know that user behavior research is very important for website rankings. It seriously affects the judgment of search engines. For this reason, you may need to check the recent click-through rate trend chart, find problems, and check the editing of the title.

So, after comprehensive analysis of website traffic ranking, how should we deal with pages with poor rankings? 1. Social media reflux We know that the emergence of social media and new media channels has stripped away some search engine traffic. To this end, we need to check which channels this part of the traffic has been transferred to based on the characteristics of our own industry, and then operate the account of the channel to promote traffic reflux, such as: establishing more backlinks.

2. Technical issues of structured data We all know that to configure a Xiong Zhang account, certain structured data matching tags must be met, such as: the display format of the content page, and the quality requirements of the related mobile landing page. Some webmasters still do not understand this part of the logical structure and are still recalcitrant.

Therefore, it is recommended that you find a technician to carefully check how to configure the Baidu Bear account.

3. Check page crawling and crawling. The first step to check for a drop in website rankings and a decrease in traffic is to check whether the robots.txt page has been modified recently, and use the robots column under the Baidu search resource channel to verify the rules and check whether the website content pages that Baidu does not enter are blocked.

4. Check the website link structure and content. High-quality content is favored by search engines, but if there are problems with the website structure design, it will be a damage to the high-quality content. For example, duplicate pages appear and the URL is not standardized. Therefore, you need to check and fix this part of the content.

Summary: Website traffic ranking is a comprehensive indicator, including: search engines, social media and new media, as well as direct access traffic, etc. If there is a problem, we hope to solve it from a global perspective.