Use local traffic to build a project, earn 300,000+ yuan a year, full set of operation strategies

If you often browse the local short video platform, you must have seen such a video cover:

Use local traffic to build a project, earn 300,000+ yuan a year, full set of operation strategies

Yes, that’s right, such videos are basically targeted at second-hand housing agencies with local traffic. Although the like rate of each video is not high, it does not affect his income at all.

Many people believe that the more likes a video gets, the more money it makes.

In fact, this is not the case. When it comes to content from the same city, the fewer likes, the more accurate the traffic.

The current content traffic distribution mechanism of Kuaishou and Douyin distributes content according to your positioning. He will analyze the regional attributes of your fans.

Coupled with a powerful content detection mechanism and tags, it can basically determine what type of content your content belongs to and what audience group it should be promoted to.

The reasons why local second-hand houses basically have local traffic are as follows.

1. Regional concentration of fans’ attention

2. Video cover title region

3. Familiarity with the video content area

4. Exclusive interpretation in local dialect

Basically, with the support of these four points, the accuracy of same-city traffic is ensured. So they are still very profitable.

However, if you are a novice in the industry, what are your concerns?

Basically, novices will face the following problems:

1. Startup Materials

Getting started is often the most difficult. If you want to be a second-hand housing anchor, finding materials is essential. But on the other hand, there is a supply and demand relationship between buying and selling houses.

Therefore, the initial materials can be obtained by cooperating with an agent and visiting houses. Basically, when you have watched more than ten videos, someone will contact you to sell or buy a house.

This is the beginning of my glimpse of the approach.

2. Auction Standards

What kind of houses are popular? What kind of house is hard to sell? What kind of house has the highest commission? What kind of house is easy to sell?

These are all problems, but in the initial stage, there is only one standard, which is to target two groups.

1. Elderly Room

2. Wedding Room

Just these two are enough, the square meters are about 60-90.

Don't be too ambitious and want to buy a large flat. Although the commission for such a house is high, it is difficult to find rich people to buy it. If you don’t place any orders for a long time, your anxiety level will increase.

3. Show your face

Many people have an aversion to being photographed with their faces exposed. They always feel that they don’t know what to say in front of the camera, and it is impossible for them to speak fluently and eloquently.

Well, there is a way, there are two options.

1. When shooting with your face shown, you can prepare a teleprompter on the phone screen, put everything you want to say on it, and then play it scrolling.

Go inside the house you want to photograph in advance. Write down the characteristics and space of each room and write the copy. This kind of personal IP has a stronger sense, and the transaction feels immersive.

4. Non-face shooting

The photography does not show the face, but uses objects to attract the audience. The camera focuses on the house, giving a brief introduction of the house, its location, additional benefits, and price range. The effect is also good, but the personal IP is relatively weak.

How to make up for weak IP?

The easiest way is to go live and answer questions.

Many people are rather timid when facing the live broadcast of Jimifeng Technology, fearing that there will be no topics. However, this type of live broadcast basically has a clear positioning, and the screen is filled with various issues. You just need to answer the questions.

5. Dialect interpretation

This way of playing is actually a way to increase trust. Many people have had this experience: seeing anchors from the same city speaking in dialect, they always feel a sense of familiarity.

Moreover, many middle-aged people in their 40s and 50s have a relatively low level of understanding of Mandarin, especially in small cities below the fourth tier. If you speak in dialect, they can understand you better.

6. Income status

What everyone is actually more concerned about is, after I have done all the above precautions, how much money can I make and is there any standard?

When measuring the standard for making money from selling a house, the most important thing is the source of the house.

That is, how many houses you have available for potential customers to choose from.

A glimpse of the way: about 20 properties, income of more than 10,000 yuan (part-time job)

Familiar with the job: about 50 properties, income of more than 30,000-50,000 yuan (full-time)

Experienced: 70-100 properties, income of more than 100,000 yuan

Basically it is divided into these three standards: you can work part-time at the beginning, and then as your income increases, you can work full-time.

This data comes from the sharing of the friend above. His city is a county-level city with a population of about 700,000. The conclusions drawn.

Other cities conduct self-test.

According to his sharing, he said that the most important thing in this business is to be able to discover the advantages of a house at the first time and to see the buyers' urgent needs. Combining these two, it is easy to close a deal.