Detailed introduction to Shenma search promotion account operation

1. What is the structure of a Shenma promotion account?
2. Reasonable account structure makes it easier to manage promotion plans
3.What are the account statuses?
4. Plan
5. Unit

1. What is account structure?

An account basically consists of four layers: account, promotion plan, promotion group, and creativity. The basic relationship can be represented by the following figure. Each account can have up to 100 Shenma promotion plans, 1,000 promotion units, and 100,000 keywords. Each unit should not contain more than 50 creative ideas and 100 negative keywords.

2. Reasonable account structure makes it easier to manage promotion plans

The four-layer account structure and the many-to-many relationship between keywords and advertising slogans are the two most important points in the account structure of search promotion. Using the account structure of Shenma Search Promotion , you can:

1. Establish different promotion plans for different promotion goals, which is more convenient and efficient management.
2. Keywords with similar meanings are placed in the same promotion unit.
3. Different promotion units are formed by region and company branches.
4. Set different promotion budgets for different plans

3. What are the account statuses?

The account status is divided into 3 states

1. Recharge: It indicates that the account has passed the review and can be recharged for promotion.
2. Under review: Indicates that the account is still under review. The review is usually completed within 2 working days.
3. Failed to pass the review: This means that the account information does not comply with relevant regulations and is not authorized for promotion.

IV. Plan

Shenma Promotion Plan is a large unit that manages promotion plans. At the Shenma promotion plan level, you can set the promotion area, set the daily budget, choose the advertising slogan display method, set the promotion time management, add negative keywords and IP exclusion.

A plan can contain multiple units.

On the Shenma promotion management page, click the [Add Plan] button above the table to create a new plan.
The daily budget here is the upper limit of the total daily consumption of all units in the plan.

Shenma promotion plan is divided into 5 states

1. Promotion in progress: indicates that the plan is being promoted normally
2. Plan Pause: Indicates that the plan is in the promotion state. You can click "Promote" to enable normal promotion.
3. In the pause period: This indicates that the plan is in the pause period because the plan has set a delivery period. After the pause period, the promotion will resume normally.
4. Insufficient account budget: The total account expenditure today exceeds the budget and promotion cannot be carried out.
5. Insufficient budget for the promotion plan: The expenditure of the plan exceeds the planned budget.

V. Unit

The Shenma promotion unit is a small unit that manages a series of keywords/slogans. Under each Shenma promotion unit, multiple keywords share multiple slogans, forming a many-to-many relationship between keywords and slogans. After establishing a plan, you need to add units to the plan to complete a complete promotion plan.

At the promotion unit level, you can set unit bids, set up the delivery system, add negative keywords, and more.

Author: Network

Source: Internet